HQ Function

Serves as the central hub for brand management, marketing, merchandising, and operational strategies for Toys R Us, particularly focusing on its North American revival and expansion.

Notable Features:

Modern office facilities designed to support a lean and agile team focused on brand innovation, digital commerce, and strategic partnerships.

Work Culture:

A dynamic, entrepreneurial, and collaborative environment centered on reviving and growing an iconic brand. The culture emphasizes creativity, a passion for toys, and adapting to the evolving retail landscape.

HQ Significance:

This location symbolizes the new era for Toys R Us, acting as the command center for its strategic resurgence in the toy market, managing its partnership with Macy's, e-commerce operations, and flagship retail experiences.

Values Reflected in HQ: Resilience in overcoming past challenges, innovation in retail approaches, a deep-seated passion for childhood joy and play, and a commitment to rebuilding customer trust and excitement.

Location:

Toys R Us maintains a global presence through a combination of e-commerce, company-owned flagship stores, shops-in-shops within Macy's in the USA, and a network of international licensing partners who operate Toys R Us and Babies R Us branded stores and e-commerce sites in various countries across Europe, Asia, Africa, Australia, and the Middle East. WHP Global actively works to expand the brand's footprint worldwide.

Street Address:

1 Sylvan Way

City:

Parsippany

State/Province:

New Jersey

Country:

USA