What Does Tower 28 Beauty Do?

Total employees45
HeadquartersSanta Monica
Founded2019

Tower 28 Beauty is a clean beauty brand founded by Amy Liu, offering non-toxic, vegan, and cruelty-free makeup and skincare products specifically designed for sensitive skin. The brand emphasizes inclusivity and fun, creating high-performance products that adhere to the National Eczema Association's ingredient guidelines. Tower 28 is known for its popular SOS (Save Our Skin) Daily Rescue Facial Spray, BeachPlease Luminous Tinted Balm, and MakeWaves Mascara, aiming to make clean beauty accessible without compromising on efficacy or aesthetic.

Where Is Tower 28 Beauty's Headquarters?

Tower 28 Beauty officeTower 28 Beauty officeTower 28 Beauty officeTower 28 Beauty office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Santa Monica headquarters serves as the primary hub for Tower 28's operations, including product development, brand strategy, marketing, creative direction, and administrative functions.

Notable Features:

Likely a modern, light-filled office space reflecting the brand's clean, fresh, and inclusive aesthetic, designed to foster creativity and collaboration among the team.

Work Culture:

The work culture at Tower 28 is described as collaborative, passionate, and fast-paced, with a strong emphasis on innovation in clean beauty, customer well-being, and building a strong community. Employees often share a dedication to the brand's mission of creating safe and effective products for sensitive skin.

HQ Significance:

Being located in Santa Monica places Tower 28 within a dynamic ecosystem of beauty, wellness, and direct-to-consumer brands, facilitating partnerships, talent acquisition, and staying at the forefront of industry trends.

Values Reflected in HQ: The headquarters likely reflects Tower 28's values of transparency, inclusivity, and a fun approach to beauty, possibly through its interior design, sustainable practices, and team-oriented environment.

Location:

Tower 28 Beauty has a significant global presence primarily through its direct-to-consumer e-commerce website, which ships to numerous countries, and strategic retail partnerships. Key international retailers include Sephora (across North America, Europe, Southeast Asia, Australia/New Zealand) and Cult Beauty (UK/EU). This multi-channel approach supports global sales, marketing initiatives, and brand awareness across diverse markets.

Street Address:

1427 7th St, Suite A

City:

Santa Monica

State/Province:

California

Country:

USA

Where Else Does Tower 28 Beauty Operate Around the World?

Global Remote

Address: N/A (Distributed)

To tap into a wider talent pool and provide flexibility for various operational needs without establishing multiple physical branch offices.

Buying Intent Signals for Tower 28 Beauty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tower 28 Beauty? Meet the Executive Team

As of April 2025, Tower 28 Beauty' leadership includes:

Amy Liu - Founder & CEO
Gerrard Schmid - President (based on recent news, though not widely listed on generic profiles yet)

Who's Investing in Tower 28 Beauty?

Tower 28 Beauty has been backed by several prominent investors over the years, including:

VMG Partners
H Venture Partners
Clean Beauty Ventures (advised by True Beauty Ventures)

What Leadership Changes Has Tower 28 Beauty Seen Recently?

Hire1
Exits0

Tower 28 Beauty has seen strategic leadership additions to support its rapid growth. Most notably, Gerrard Schmid was appointed as President.

New Appointments:

Gerrard Schmid, Gerrard Schmid joined Tower 28 Beauty as President, bringing extensive experience in scaling consumer brands.

What Technology (Tech Stack) Is Used byTower 28 Beauty?

Discover the tools Tower 28 Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tower 28 Beauty Email Formats and Examples

Common email formats for Tower 28 Beauty likely follow standard professional structures such as [first name]@[domain] or [first initial][last name]@[domain]. Given the brand's modern approach, a simpler format is probable.

first@tower28beauty.com

Format

amy@tower28beauty.com

Example

80%

Success rate

What's the Latest News About Tower 28 Beauty?

BeautyIndependent.com • April 2, 2024

Tower 28 Names Gerrard Schmid President, Sets Sights On Becoming A $100M Brand

Tower 28 has appointed Gerrard Schmid as its new president. Schmid, former CEO of Diebold Nixdorf and ex-advisor at TSG Consumer Partners, joins to help the sensitive skin-focused beauty brand scale its operations and achieve its goal of $100 million in revenues within the next few years....more

Glossy • May 10, 2023

Tower 28 is betting on the U.K. for its next phase of growth

Clean beauty brand Tower 28, popular for its sensitive skin-friendly products, launched in the U.K. market exclusively with Sephora U.K., marking a significant step in its international expansion strategy and leveraging the retailer's strong presence....more

Allure • August 15, 2023

Tower 28 MakeWaves Mascara Is So Good, It Converted a Mascara Skeptic

Tower 28's MakeWaves Mascara has received critical acclaim and glowing reviews for its lengthening, curling, and volumizing effects, particularly for those with sensitive eyes, rapidly becoming a bestseller and cult favorite for the brand....more

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