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Tower 28 Beauty is a clean beauty brand founded by Amy Liu, offering non-toxic, vegan, and cruelty-free makeup and skincare products specifically designed for sensitive skin. The brand emphasizes inclusivity and fun, creating high-performance products that adhere to the National Eczema Association's ingredient guidelines. Tower 28 is known for its popular SOS (Save Our Skin) Daily Rescue Facial Spray, BeachPlease Luminous Tinted Balm, and MakeWaves Mascara, aiming to make clean beauty accessible without compromising on efficacy or aesthetic.
The Santa Monica headquarters serves as the primary hub for Tower 28's operations, including product development, brand strategy, marketing, creative direction, and administrative functions.
Likely a modern, light-filled office space reflecting the brand's clean, fresh, and inclusive aesthetic, designed to foster creativity and collaboration among the team.
The work culture at Tower 28 is described as collaborative, passionate, and fast-paced, with a strong emphasis on innovation in clean beauty, customer well-being, and building a strong community. Employees often share a dedication to the brand's mission of creating safe and effective products for sensitive skin.
Being located in Santa Monica places Tower 28 within a dynamic ecosystem of beauty, wellness, and direct-to-consumer brands, facilitating partnerships, talent acquisition, and staying at the forefront of industry trends.
Tower 28 Beauty has a significant global presence primarily through its direct-to-consumer e-commerce website, which ships to numerous countries, and strategic retail partnerships. Key international retailers include Sephora (across North America, Europe, Southeast Asia, Australia/New Zealand) and Cult Beauty (UK/EU). This multi-channel approach supports global sales, marketing initiatives, and brand awareness across diverse markets.
1427 7th St, Suite A
Santa Monica
California
USA
Address: N/A (Distributed)
To tap into a wider talent pool and provide flexibility for various operational needs without establishing multiple physical branch offices.
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As of April 2025, Tower 28 Beauty' leadership includes:
Tower 28 Beauty has been backed by several prominent investors over the years, including:
Tower 28 Beauty has seen strategic leadership additions to support its rapid growth. Most notably, Gerrard Schmid was appointed as President.
Discover the tools Tower 28 Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for Tower 28 Beauty likely follow standard professional structures such as [first name]@[domain] or [first initial][last name]@[domain]. Given the brand's modern approach, a simpler format is probable.
first@tower28beauty.com
Format
amy@tower28beauty.com
Example
80%
Success rate
BeautyIndependent.com • April 2, 2024
Tower 28 has appointed Gerrard Schmid as its new president. Schmid, former CEO of Diebold Nixdorf and ex-advisor at TSG Consumer Partners, joins to help the sensitive skin-focused beauty brand scale its operations and achieve its goal of $100 million in revenues within the next few years....more
Glossy • May 10, 2023
Clean beauty brand Tower 28, popular for its sensitive skin-friendly products, launched in the U.K. market exclusively with Sephora U.K., marking a significant step in its international expansion strategy and leveraging the retailer's strong presence....more
Allure • August 15, 2023
Tower 28's MakeWaves Mascara has received critical acclaim and glowing reviews for its lengthening, curling, and volumizing effects, particularly for those with sensitive eyes, rapidly becoming a bestseller and cult favorite for the brand....more
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