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Tourism New Zealand (TNZ) is the organisation responsible for marketing New Zealand internationally as a tourist destination. As a Crown Entity, its purpose is to enrich New Zealand by maximising the contribution of international visitors, while supporting a productive, sustainable, and inclusive tourism sector. TNZ focuses on attracting high-quality visitors who will contribute positively to New Zealand's economy, environment, culture, and society, ensuring tourism benefits the country and its people now and in the future.
The headquarters serves as the central hub for strategic planning, global marketing campaign development, industry engagement, research and insights, corporate services, and policy liaison for New Zealand's national tourism efforts.
Modern office facilities designed to encourage collaboration and innovation, likely incorporating elements of New Zealand design and reflecting the country's unique identity.
A passionate and dynamic work environment, driven by a collective mission to showcase New Zealand to the world. The culture emphasizes collaboration, creativity, and a deep appreciation for New Zealand's culture and natural environment (Manaakitanga and Kaitiakitanga).
The Wellington headquarters is pivotal for coordinating national tourism strategies, managing the '100% Pure New Zealand' brand globally, and engaging with key stakeholders within New Zealand.
Tourism New Zealand maintains a significant global presence with offices and representatives in key visitor markets across Asia, the Americas, Australia, the UK, and Europe. These international teams are responsible for implementing targeted marketing campaigns, fostering relationships with travel trade partners (like agents and airlines), engaging with media, and gathering market intelligence to effectively promote New Zealand as a world-class travel destination.
Level 12, 175 Lambton Quay
Wellington
Wellington
New Zealand
Address: Primarily serves the Australian market from a central Sydney presence. Specific address available through direct business inquiry.
To grow visitor arrivals and spend from Australia, focusing on high-value travelers and promoting diverse New Zealand experiences.
Address: Serves the North American market. Specific address available through direct business inquiry.
To increase awareness and preference for New Zealand as a holiday destination among North American travelers, highlighting premium experiences and ease of access.
Address: Hub for UK and European operations. Specific address available through direct business inquiry.
To attract visitors from the UK and Europe, focusing on those seeking unique, enriching travel experiences and longer stays.
Address: Key office for the Chinese market. Specific address available through direct business inquiry.
To rebuild and grow sustainable tourism from China, targeting independent travelers and promoting New Zealand's premium offerings and welcoming culture.
Address: Regional hub for South and South East Asia. Specific address available through direct business inquiry.
To develop and expand visitor arrivals from South and South East Asia, appealing to a growing middle class and diverse travel interests.
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As of April 2025, Tourism New Zealand' leadership includes:
Tourism New Zealand has been backed by several prominent investors over the years, including:
No major publicly announced C-suite (CEO, CFO, CMO, COO, etc.) hires or exits have been identified for Tourism New Zealand's core executive team in the last 12 months (ending early June 2024). The top leadership team appears stable. Senior management appointments or changes below the primary executive team may occur but are not typically publicized as major C-suite executive shifts.
Discover the tools Tourism New Zealand uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tourism New Zealand, as a New Zealand Crown entity, utilizes a standardized email format for its staff communications. This typically involves the employee's first and last name followed by the official domain.
firstname.lastname@tnz.govt.nz
Format
jane.doe@tnz.govt.nz
Example
80%
Success rate
RNZ (Radio New Zealand) • May 2, 2024
Tourism New Zealand expresses optimism about the ongoing recovery of the tourism industry, noting positive trends in visitor arrivals and spending. The agency continues to focus on attracting high-quality visitors to support sustainable growth....more
Tourism New Zealand Media Centre • April 18, 2024
Tourism New Zealand reported strong international visitor arrival numbers, indicating a healthy rebound in the tourism sector. March 2024 saw arrivals reach 89% of pre-COVID (2019) levels, with significant contributions from Australian and US markets....more
Tourism New Zealand Media Centre • February 27, 2024
Tourism New Zealand is actively working to support the New Zealand tourism industry in welcoming more visitors from India, a key emerging market. Initiatives include trade events and familiarization trips to showcase New Zealand's offerings to Indian travel sellers....more
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