What Does Tourism Whistler Do?

Total employees147
HeadquartersWhistler
Founded1979

Tourism Whistler is the non-profit, member-based marketing and sales organization representing the resort of Whistler, British Columbia. It is responsible for promoting Whistler as a premier year-round travel destination to national and international markets. Key functions include destination marketing, sales initiatives, operating the Whistler Visitor Centre, the Whistler Conference Centre, and the Whistler Golf Club, as well as providing resources and support to its thousands of members within the local tourism industry.

Where Is Tourism Whistler's Headquarters?

Tourism Whistler officeTourism Whistler officeTourism Whistler officeTourism Whistler office
*Images sourced via web search. Rights belong to original owners

HQ Function

Manages destination marketing strategy and execution, global sales efforts, visitor services (including the Whistler Visitor Centre), member relations for local businesses, operation of the Whistler Conference Centre and Whistler Golf Club, and corporate communications and media relations.

Notable Features:

Features the primary Whistler Visitor Centre, a crucial hub for tourist information and services. The architecture is designed to complement Whistler Village's renowned mountain resort aesthetic. Often incorporates sustainable building practices reflective of Whistler's environmental ethos.

Work Culture:

A dynamic, collaborative, and results-oriented environment driven by a shared passion for Whistler and the tourism industry. Employees often embody the mountain lifestyle, are enthusiastic about outdoor activities, and are committed to delivering exceptional visitor experiences and supporting local businesses.

HQ Significance:

The headquarters is central to Whistler's C$2 billion+ tourism economy. It serves as the nerve center for coordinating marketing efforts, supporting over 7,000 members, managing key resort amenities, and directly assisting millions of visitors annually, ensuring a cohesive and high-quality destination experience.

Values Reflected in HQ: Commitment to service excellence, strong community collaboration, sustainable tourism practices, innovation in destination marketing, and the continuous enhancement of Whistler's reputation as a unique natural and cultural destination.

Location:

Tourism Whistler actively markets Whistler to a global audience, with a strong focus on key international markets including the United States, Australia, the United Kingdom, Mexico, and emerging markets in Asia and Europe. This global outreach is achieved through integrated marketing campaigns, strategic partnerships with airlines and tour operators, robust media relations programs, representation at international tourism trade shows, and digital marketing efforts targeting specific consumer segments worldwide. They also support the global promotion of major sporting and cultural events hosted in Whistler.

Street Address:

4010 Whistler Way

City:

Whistler

State/Province:

British Columbia

Country:

Canada

Where Else Does Tourism Whistler Operate Around the World?

Various International Markets (e.g., UK, Australia, USA, Mexico)

Address: Not applicable (Market Representatives)

To promote Whistler and drive visitation from specific global regions by working closely with travel trade partners, media outlets, and consumers, tailoring marketing efforts to regional preferences and travel patterns.

Buying Intent Signals for Tourism Whistler

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tourism Whistler? Meet the Executive Team

As of April 2025, Tourism Whistler' leadership includes:

Barrett Fisher - President & CEO
Shawna Lang - Vice President, Marketing & Sales
Brad Nichols - Vice President, Operations & Experience
Alana Palmer - Vice President, Finance & Corporate Services

Who's Investing in Tourism Whistler?

Tourism Whistler has been backed by several prominent investors over the years, including:

Resort Municipality of Whistler (RMOW) via hotel tax and fee-for-service agreements
Commercial Members (local businesses contributing through membership fees)
Province of British Columbia (through various tourism funding programs and initiatives)
Self-generated commercial revenue (e.g., from Whistler Conference Centre bookings, Whistler Golf Club operations)

What Leadership Changes Has Tourism Whistler Seen Recently?

Hire0
Exits0

Publicly available information does not indicate significant executive hires or exits at Tourism Whistler within the last 12 months. The leadership team has demonstrated stability. Minor changes or internal promotions may occur but are not always broadly publicized.

What Technology (Tech Stack) Is Used byTourism Whistler?

Discover the tools Tourism Whistler uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tourism Whistler Email Formats and Examples

Tourism Whistler commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by the @tourismwhistler.com domain. This is a standard format for many organizations.

[first_initial][last]@tourismwhistler.com

Format

bfisher@tourismwhistler.com

Example

75%

Success rate

What's the Latest News About Tourism Whistler?

Pique Newsmagazine • May 9, 2024

Tourism Whistler news: Whistler's summer marketing campaign seeks to inspire urgency, highlight value

Tourism Whistler has launched its summer marketing campaign, 'When Will You Whistler?', aiming to create a sense of urgency and showcase the diverse experiences available, from outdoor adventures to cultural events, while also emphasizing value for visitors....more

Tourism Whistler Newsroom • May 1, 2024

Tourism Whistler news: Tourism Whistler Launches New Summer Campaign: When Will You Whistler?

Tourism Whistler's new summer campaign 'When Will You Whistler?' invites visitors to experience the unique offerings of Whistler, focusing on creating urgency and highlighting the breadth of activities and value propositions available during the summer season....more

Pique Newsmagazine • April 18, 2024

Tourism Whistler news: RMOW, Tourism Whistler look to new markets to boost lagging international visits

The Resort Municipality of Whistler (RMOW) and Tourism Whistler are collaborating on strategies to attract more international visitors, particularly from markets like Mexico and an expanded U.S. focus, to address a slower-than-hoped recovery in overseas tourism numbers post-pandemic....more

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