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Tourism Whistler is the non-profit, member-based marketing and sales organization representing the resort of Whistler, British Columbia. It is responsible for promoting Whistler as a premier year-round travel destination to national and international markets. Key functions include destination marketing, sales initiatives, operating the Whistler Visitor Centre, the Whistler Conference Centre, and the Whistler Golf Club, as well as providing resources and support to its thousands of members within the local tourism industry.
Manages destination marketing strategy and execution, global sales efforts, visitor services (including the Whistler Visitor Centre), member relations for local businesses, operation of the Whistler Conference Centre and Whistler Golf Club, and corporate communications and media relations.
Features the primary Whistler Visitor Centre, a crucial hub for tourist information and services. The architecture is designed to complement Whistler Village's renowned mountain resort aesthetic. Often incorporates sustainable building practices reflective of Whistler's environmental ethos.
A dynamic, collaborative, and results-oriented environment driven by a shared passion for Whistler and the tourism industry. Employees often embody the mountain lifestyle, are enthusiastic about outdoor activities, and are committed to delivering exceptional visitor experiences and supporting local businesses.
The headquarters is central to Whistler's C$2 billion+ tourism economy. It serves as the nerve center for coordinating marketing efforts, supporting over 7,000 members, managing key resort amenities, and directly assisting millions of visitors annually, ensuring a cohesive and high-quality destination experience.
Tourism Whistler actively markets Whistler to a global audience, with a strong focus on key international markets including the United States, Australia, the United Kingdom, Mexico, and emerging markets in Asia and Europe. This global outreach is achieved through integrated marketing campaigns, strategic partnerships with airlines and tour operators, robust media relations programs, representation at international tourism trade shows, and digital marketing efforts targeting specific consumer segments worldwide. They also support the global promotion of major sporting and cultural events hosted in Whistler.
4010 Whistler Way
Whistler
British Columbia
Canada
Address: Not applicable (Market Representatives)
To promote Whistler and drive visitation from specific global regions by working closely with travel trade partners, media outlets, and consumers, tailoring marketing efforts to regional preferences and travel patterns.
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As of April 2025, Tourism Whistler' leadership includes:
Tourism Whistler has been backed by several prominent investors over the years, including:
Publicly available information does not indicate significant executive hires or exits at Tourism Whistler within the last 12 months. The leadership team has demonstrated stability. Minor changes or internal promotions may occur but are not always broadly publicized.
Discover the tools Tourism Whistler uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tourism Whistler commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by the @tourismwhistler.com domain. This is a standard format for many organizations.
[first_initial][last]@tourismwhistler.com
Format
bfisher@tourismwhistler.com
Example
75%
Success rate
Pique Newsmagazine • May 9, 2024
Tourism Whistler has launched its summer marketing campaign, 'When Will You Whistler?', aiming to create a sense of urgency and showcase the diverse experiences available, from outdoor adventures to cultural events, while also emphasizing value for visitors....more
Tourism Whistler Newsroom • May 1, 2024
Tourism Whistler's new summer campaign 'When Will You Whistler?' invites visitors to experience the unique offerings of Whistler, focusing on creating urgency and highlighting the breadth of activities and value propositions available during the summer season....more
Pique Newsmagazine • April 18, 2024
The Resort Municipality of Whistler (RMOW) and Tourism Whistler are collaborating on strategies to attract more international visitors, particularly from markets like Mexico and an expanded U.S. focus, to address a slower-than-hoped recovery in overseas tourism numbers post-pandemic....more
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