HQ Function

The headquarters serves as the central operational hub for strategic planning, global marketing campaign development and execution, industry engagement, policy advice, research and insights, corporate services, and event management.

Notable Features:

Modern office facilities within a commercial office building, designed to support a collaborative and dynamic work environment. It may feature elements showcasing Western Australian destinations or art.

Work Culture:

A passionate, results-driven, and collaborative work culture. Employees are typically dedicated to promoting Western Australia and possess strong expertise in marketing, tourism development, and stakeholder engagement. The environment encourages innovation and a proactive approach to achieving tourism growth targets.

HQ Significance:

The Perth headquarters is crucial for orchestrating all statewide and international tourism efforts, ensuring alignment with government objectives, and acting as the primary interface for the tourism industry within Western Australia.

Values Reflected in HQ: The headquarters' operations reflect values such as collaboration, innovation, accountability, a commitment to showcasing Western Australia's unique offerings, and driving economic and social benefits for the state through tourism.

Location:

Tourism Western Australia supports its global objectives through a network of in-market representatives and offices in key international source markets across Asia (including Singapore, China, Japan, South Korea, India, Malaysia, Indonesia), the United Kingdom, Europe (including Germany), New Zealand, and North America. These international teams are responsible for executing targeted marketing campaigns, building relationships with travel trade partners and media, fostering airline partnerships, and gathering market intelligence to effectively promote Western Australia worldwide.

Street Address:

Level 9, 2 Mill Street

City:

Perth

State/Province:

Western Australia

Country:

Australia