Tourism Tasmania
Tourism Tasmania's Overview
Tourism Tasmania is the Tasmanian Government’s dedicated tourism marketing agency. As a statutory authority governed by a board appointed by the Minister for Tourism, its core purpose is to connect travellers with Tasmania's unique offerings. Through innovative marketing programs and by telling Tasmania’s story, the agency strives to create significant demand for travel to the state. Tourism Tasmania also plays a vital role in supporting the local tourism industry to ensure the delivery of exceptional visitor experiences, contributing significantly to the state's economy and global reputation.
Where is Tourism Tasmania's Headquarters?
HQ Function
The headquarters serves as the primary administrative and strategic hub for Tourism Tasmania. It is responsible for developing and implementing state-wide tourism marketing strategies, managing industry development programs, conducting research, providing policy advice to the government, and fostering stakeholder engagement.
Notable Features:
Modern office facilities situated in a central business district location. The space is designed to foster collaboration among staff and support the agency's diverse functions, likely equipped with meeting spaces for industry engagement and presentations.
Work Culture:
A dynamic, passionate, and collaborative work environment. The culture is driven by a shared commitment to promoting Tasmania's unique natural and cultural attractions. It emphasizes creativity in marketing, data-driven decision-making, strong partnerships with the tourism industry, and a deep appreciation for the island state.
HQ Significance:
The headquarters is the operational core for Tasmania's official tourism promotion efforts. It plays a critical role in driving visitor demand, supporting the substantial economic contribution of the tourism sector to Tasmania, and shaping the global perception of Tasmania as a premier travel destination.
Values Reflected in HQ: The operations and environment of the headquarters reflect Tourism Tasmania's core values: a profound passion for Tasmania, commitment to collaboration with industry and community, pursuit of innovation in marketing and strategy, accountability as a public entity, and a focus on sustainable tourism growth that benefits the state.
Location:
Tourism Tasmania establishes its global presence through targeted marketing initiatives and dedicated in-market representation in key international source markets. These markets include North America, the United Kingdom, Europe (with a focus on Germany), New Zealand, and prominent Asian markets such as Singapore. Globally supported functions encompass comprehensive travel trade engagement, strategic public relations, consumer-facing marketing campaigns, and fostering partnerships to elevate Tasmania's profile and attractiveness as a world-class tourist destination. While direct physical international offices are minimal, specialized teams and appointed agency partners execute tailored strategies in each region to maximize impact.
Street Address:
Level 3, 15 Murray Street
City:
Hobart
State/Province:
Tasmania
Country:
Australia
Tourism Tasmania's Global Presence
Sydney, New South Wales/Australia
Address: Representation primarily through in-market personnel and partner agencies; specific public office addresses for such representations are not typically listed. Engagements are managed via the Hobart HQ or direct contact with market representatives.
To actively engage with the travel industry, media, and potential consumers in New South Wales and other key domestic markets, with the goal of increasing awareness and driving visitation to Tasmania.
Buying Intent Signals for Tourism Tasmania
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Executive Team of Tourism Tasmania
As of April 2025, Tourism Tasmania' leadership includes:
Investors of Tourism Tasmania
Tourism Tasmania has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Tourism Tasmania has experienced key leadership transitions over the past 12-18 months, including the appointment of a new Chief Executive Officer and a new Chief Marketing Officer. These changes mark a refreshed strategic direction for promoting Tasmania as a premier global destination.
Departures
New Appointments:
Technology (Tech Stack) used by Tourism Tasmania
Discover the tools Tourism Tasmania uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tourism Tasmania Email Formats and Examples
Tourism Tasmania, as a Tasmanian Government statutory authority, utilizes standardized email formats for official communications. The most common format is based on employee names combined with the official domain, typically 'firstname.lastname@tourism.tas.gov.au'. This ensures professionalism and ease of contact.
firstname.lastname@tourism.tas.gov.au
Format
jane.doe@tourism.tas.gov.au
Example
95%
Success rate
News and media
The Advocate • May 6, 2024
Tourism Tasmania's new 'The Off Season' winter campaign an 'invitation to let go'
Tourism Tasmania has launched its 2024 'The Off Season' winter campaign, encouraging visitors to embrace Tasmania's unique winter offerings. The campaign features quirky and engaging content highlighting diverse experiences available during the quieter months, aiming to boost winter visitation....more
ABC News • March 13, 2024
Tasmanian tourism expenditure hits record high despite cost of living pressures
Recent data indicates that visitor expenditure in Tasmania reached a record $3.8 billion in the year ending December 2023. This highlights the strong recovery and sustained appeal of Tasmania as a tourist destination, even amidst prevailing economic challenges and cost of living increases. Tourism Tasmania's strategic marketing efforts are a key contributor to this growth....more
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