What Does Tourism Kelowna Do?

Total employees35
HeadquartersKelowna
Founded1995

Tourism Kelowna is the primary destination marketing organization (DMO) for Kelowna and the Central Okanagan region in British Columbia, Canada. As a not-for-profit society, it works collaboratively with local businesses, stakeholders, and government partners to develop and market Kelowna as a year-round, world-class travel destination. Key activities include marketing campaigns, visitor services through the Kelowna Visitor Centre, industry development, and attracting meetings, conferences, and major events to the region. Their efforts aim to enhance the local economy by increasing visitation, visitor spending, and length of stay.

Where Is Tourism Kelowna's Headquarters?

Tourism Kelowna officeTourism Kelowna officeTourism Kelowna officeTourism Kelowna office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative hub for all marketing, sales, and operational activities, as well as the primary point of contact for visitor information and services.

Notable Features:

The Kelowna Visitor Centre is a modern, award-winning facility designed to be welcoming and informative, featuring interactive displays, local artisan products, and stunning views of Okanagan Lake. It often includes sustainable design elements.

Work Culture:

Collaborative, community-focused, and passionate about promoting Kelowna. The team is dedicated to providing exceptional visitor experiences and supporting the growth of the local tourism industry.

HQ Significance:

The headquarters and Visitor Centre are crucial for executing Kelowna's tourism strategy, directly engaging with visitors, and providing a physical representation of the region's hospitality and attractions.

Values Reflected in HQ: Hospitality, community pride, innovation in visitor services, sustainability, and a commitment to showcasing the best of Kelowna.

Location:

Tourism Kelowna's global presence is primarily achieved through strategic international marketing initiatives, participation in global travel trade shows, partnerships with international tour operators and travel media, and digital marketing campaigns targeting key international markets. They do not typically operate physical offices internationally but focus on promoting Kelowna as a destination to a worldwide audience.

Street Address:

238 Queensway

City:

Kelowna

State/Province:

British Columbia

Country:

Canada

Where Else Does Tourism Kelowna Operate Around the World?

Kelowna International Airport (YLW), Kelowna, BC/Canada

Address: Kelowna International Airport, 5533 Airport Way, Kelowna, BC V1V 1S1 (specific kiosk location within terminal)

To welcome visitors upon arrival to the region, offer on-the-spot travel advice, booking assistance for accommodations and activities, and distribute informational materials, enhancing the initial visitor experience.

Buying Intent Signals for Tourism Kelowna

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tourism Kelowna? Meet the Executive Team

As of April 2025, Tourism Kelowna' leadership includes:

Lisanne Ballantyne - President & CEO
Sara Correa - Director of Marketing & Communications
Chris Lewis - Director of Visitor Experience
Nicolle Gomez de Sousa - Director of Business Development & Destination Development

Who's Investing in Tourism Kelowna?

Tourism Kelowna has been backed by several prominent investors over the years, including:

City of Kelowna (Municipal and Regional District Tax - MRDT)
Local Tourism Businesses (Membership Fees & Program Participation)
Thompson Okanagan Tourism Association (TOTA)
Destination British Columbia
Regional District of Central Okanagan

What Leadership Changes Has Tourism Kelowna Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits at Tourism Kelowna have been identified in the past 12 months based on available news. The leadership team appears stable.

What Technology (Tech Stack) Is Used byTourism Kelowna?

Discover the tools Tourism Kelowna uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tourism Kelowna Email Formats and Examples

Tourism Kelowna likely uses common professional email formats. The most probable format combines elements of an employee's name with the @tourismkelowna.com domain.

[firstinitial][lastname]@tourismkelowna.com

Format

jdoe@tourismkelowna.com

Example

80%

Success rate

What's the Latest News About Tourism Kelowna?

Kelowna Capital NewsFebruary 26, 2024

Tourism Kelowna predicts a busy year despite challenges

Tourism Kelowna is optimistic about the upcoming tourism season, anticipating strong visitor numbers despite ongoing challenges like inflation and recovery from previous travel disruptions. They highlighted new marketing initiatives and events planned for the year....more

Castanet.netOctober 18, 2023

Tourism Kelowna hosting AGM and summit to discuss visitor economy

Tourism Kelowna held its Annual General Meeting and Tourism Summit, bringing together industry stakeholders to discuss strategies for strengthening the local visitor economy, addressing challenges, and fostering sustainable tourism growth in the region....more

Global NewsJuly 12, 2023

Kelowna preparing for busy summer tourist season

Tourism Kelowna reported strong early indicators for the summer 2023 tourist season, with increased bookings and visitor interest, highlighting efforts to manage capacity and promote diverse attractions beyond the peak summer months....more

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