What Does Tourism Kamloops Do?

Total employees25
HeadquartersKamloops
Founded1991

Tourism Kamloops is the official Destination Marketing Organization (DMO) for Kamloops, British Columbia. It is dedicated to promoting the city as a vibrant year-round travel destination. Tourism Kamloops works collaboratively with local businesses, stakeholders, and the community to enhance tourism experiences, attract visitors, and drive economic growth. They provide comprehensive information on accommodations, attractions, dining, events, and outdoor adventures, inviting travelers to explore the unique landscapes and rich culture of the Kamloops region, known for its hospitality and diverse offerings from wineries to mountain biking trails.

Where Is Tourism Kamloops's Headquarters?

Tourism Kamloops officeTourism Kamloops officeTourism Kamloops officeTourism Kamloops office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary administrative office for Tourism Kamloops and a key visitor information hub, providing resources, trip planning assistance, local insights, and promotional materials to tourists.

Notable Features:

The headquarters is co-located with the Kamloops Visitor Centre, offering direct access to comprehensive visitor services, brochures, maps, free Wi-Fi, and a selection of local artisan retail. It often features engaging displays highlighting Kamloops' attractions and cultural heritage.

Work Culture:

A collaborative, passionate, and visitor-focused environment. Staff act as knowledgeable ambassadors for Kamloops, dedicated to providing excellent service and inspiring travel experiences within the region.

HQ Significance:

The headquarters is central to tourism operations in Kamloops, acting as the first point of contact for many visitors and the coordinating body for destination marketing strategies, industry partnerships, and community engagement related to tourism.

Values Reflected in HQ: Hospitality, community engagement, destination pride, sustainability, and a commitment to providing valuable information and authentic Kamloops experiences.

Location:

While physically based in Kamloops, Tourism Kamloops has a significant promotional reach, targeting potential visitors both domestically within Canada and internationally. Their global marketing efforts include digital campaigns, social media engagement, content creation, participation in international travel trade shows, media relations with global outlets, and collaborations with provincial (Destination British Columbia) and national (Destination Canada) tourism bodies to attract visitors from key markets such as the USA, UK, Germany, Australia, and other emerging markets.

Street Address:

1290 West Trans-Canada Highway

City:

Kamloops

State/Province:

British Columbia

Country:

Canada

Where Else Does Tourism Kamloops Operate Around the World?

N/A - Centralized Operations

Address: N/A

Focuses on a single, accessible point for comprehensive visitor information and organizational management. Outreach and presence in other areas are typically managed through partnerships, events, and digital platforms rather than additional physical offices.

Buying Intent Signals for Tourism Kamloops

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tourism Kamloops? Meet the Executive Team

As of April 2025, Tourism Kamloops' leadership includes:

Monica Dickinson - Chief Executive Officer
Lisa Strachan - Director of Destination Development & Community Engagement
Stephanie Cavill - Director of Marketing & Brand

Who's Investing in Tourism Kamloops?

Tourism Kamloops has been backed by several prominent investors over the years, including:

City of Kamloops (primarily through Municipal and Regional District Tax - MRDT)
Thompson Okanagan Tourism Association (TOTA)
Destination British Columbia
Local Tourism Stakeholders & Partners (e.g., accommodation providers, attractions through co-op marketing and partnership programs)
Grants and other government funding programs

What Leadership Changes Has Tourism Kamloops Seen Recently?

Hire0
Exits0

No major C-level or Director-level executive hires or departures have been widely publicized for Tourism Kamloops in the last 12 months (approx. May 2023 - May 2024). The core leadership team appears to have maintained stability during this period.

What Technology (Tech Stack) Is Used byTourism Kamloops?

Discover the tools Tourism Kamloops uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tourism Kamloops Email Formats and Examples

Tourism Kamloops likely utilizes standard professional email formats for its staff. Common patterns include combinations of first name, last name, or initials with their domain @tourismkamloops.com. For general inquiries, they typically provide role-based emails like info@ or media@.

[first_initial][last]@tourismkamloops.com (e.g., jdoe@tourismkamloops.com) or [first_name]@tourismkamloops.com (e.g., jane@tourismkamloops.com)

Format

mdickinson@tourismkamloops.com

Example

75%

Success rate

What's the Latest News About Tourism Kamloops?

Castanet Kamloops • February 1, 2024

Tourism Kamloops launches new Luv'n the Loops Gaux Metro pass

Tourism Kamloops has introduced a new digital pass, the Luv'n the Loops Gaux Metro pass, aimed at encouraging locals and visitors to explore various experiences and attractions across the city, offering deals and the chance to win prizes. The pass promotes engagement with local businesses and highlights diverse activities available in Kamloops....more

Radio NL (NL News Now) • January 16, 2024

Tourism Kamloops optimistic for 2024 season despite economic pressures

Despite prevailing economic uncertainties, Tourism Kamloops expressed cautious optimism for the 2024 tourism season. CEO Monica Dickinson highlighted the city's strong appeal, diverse offerings, and ongoing marketing strategies aimed at attracting visitors and supporting the local tourism economy....more

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