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Tourism Kamloops is the official Destination Marketing Organization (DMO) for Kamloops, British Columbia. It is dedicated to promoting the city as a vibrant year-round travel destination. Tourism Kamloops works collaboratively with local businesses, stakeholders, and the community to enhance tourism experiences, attract visitors, and drive economic growth. They provide comprehensive information on accommodations, attractions, dining, events, and outdoor adventures, inviting travelers to explore the unique landscapes and rich culture of the Kamloops region, known for its hospitality and diverse offerings from wineries to mountain biking trails.
Serves as the primary administrative office for Tourism Kamloops and a key visitor information hub, providing resources, trip planning assistance, local insights, and promotional materials to tourists.
The headquarters is co-located with the Kamloops Visitor Centre, offering direct access to comprehensive visitor services, brochures, maps, free Wi-Fi, and a selection of local artisan retail. It often features engaging displays highlighting Kamloops' attractions and cultural heritage.
A collaborative, passionate, and visitor-focused environment. Staff act as knowledgeable ambassadors for Kamloops, dedicated to providing excellent service and inspiring travel experiences within the region.
The headquarters is central to tourism operations in Kamloops, acting as the first point of contact for many visitors and the coordinating body for destination marketing strategies, industry partnerships, and community engagement related to tourism.
While physically based in Kamloops, Tourism Kamloops has a significant promotional reach, targeting potential visitors both domestically within Canada and internationally. Their global marketing efforts include digital campaigns, social media engagement, content creation, participation in international travel trade shows, media relations with global outlets, and collaborations with provincial (Destination British Columbia) and national (Destination Canada) tourism bodies to attract visitors from key markets such as the USA, UK, Germany, Australia, and other emerging markets.
1290 West Trans-Canada Highway
Kamloops
British Columbia
Canada
Address: N/A
Focuses on a single, accessible point for comprehensive visitor information and organizational management. Outreach and presence in other areas are typically managed through partnerships, events, and digital platforms rather than additional physical offices.
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As of April 2025, Tourism Kamloops' leadership includes:
Tourism Kamloops has been backed by several prominent investors over the years, including:
No major C-level or Director-level executive hires or departures have been widely publicized for Tourism Kamloops in the last 12 months (approx. May 2023 - May 2024). The core leadership team appears to have maintained stability during this period.
Discover the tools Tourism Kamloops uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tourism Kamloops likely utilizes standard professional email formats for its staff. Common patterns include combinations of first name, last name, or initials with their domain @tourismkamloops.com. For general inquiries, they typically provide role-based emails like info@ or media@.
[first_initial][last]@tourismkamloops.com (e.g., jdoe@tourismkamloops.com) or [first_name]@tourismkamloops.com (e.g., jane@tourismkamloops.com)
Format
mdickinson@tourismkamloops.com
Example
75%
Success rate
Castanet Kamloops • February 1, 2024
Tourism Kamloops has introduced a new digital pass, the Luv'n the Loops Gaux Metro pass, aimed at encouraging locals and visitors to explore various experiences and attractions across the city, offering deals and the chance to win prizes. The pass promotes engagement with local businesses and highlights diverse activities available in Kamloops....more
Radio NL (NL News Now) • January 16, 2024
Despite prevailing economic uncertainties, Tourism Kamloops expressed cautious optimism for the 2024 tourism season. CEO Monica Dickinson highlighted the city's strong appeal, diverse offerings, and ongoing marketing strategies aimed at attracting visitors and supporting the local tourism economy....more
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