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Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a leading holiday and business tourism destination. Its mission is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential. Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world and works in close partnership with tourism industry players on the island of Ireland and with international travel trade and media.
Central administration, strategic planning, global marketing coordination, policy development, and corporate services for promoting the island of Ireland internationally.
Modern office facilities designed to support a collaborative and dynamic work environment, located in a central Dublin business area.
Professional, collaborative, and mission-driven, focused on promoting Irish tourism. Emphasizes market expertise, innovation, and stakeholder engagement in a supportive work environment.
Serves as the nerve center for Tourism Ireland's global operations, coordinating marketing strategies, research, and partnerships across all international markets to grow overseas tourism to the island.
Tourism Ireland supports global marketing and promotional functions across more than 20 markets worldwide. This includes strategic marketing planning, brand development, digital marketing, public relations, trade partnerships with tour operators and airlines, and direct-to-consumer campaigns. Key regions include Great Britain, North America, Mainland Europe (Germany, France, Spain, Italy, Nordics, Netherlands), and growth markets like Australia, New Zealand, China, India and the UAE.
4th Floor, Bishop's Square, Redmond's Hill
Dublin
Dublin
Ireland
Address: Nations House, 103 Wigmore Street, London W1U 1QS, United Kingdom
To grow tourism business from Great Britain to the island of Ireland by engaging with travel trade, media, and consumers through targeted campaigns and partnerships.
Address: 345 Park Avenue, New York, NY 10154, USA
To increase visitor numbers and revenue from North America by showcasing Ireland's unique attractions and experiences to potential tourists and travel partners.
Address: Gutleutstrasse 32, 60329 Frankfurt am Main, Germany
To enhance awareness and drive bookings from Germany through collaborative marketing with airlines, tour operators, and media outlets.
Address: Level 5, 120 Sussex Street, Sydney NSW 2000, Australia
To cultivate interest and grow visitor numbers from the Australia and New Zealand markets by highlighting Ireland's distinct cultural heritage and landscapes.
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As of April 2025, Tourism Ireland' leadership includes:
Tourism Ireland has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months has been the appointment of a new Chief Executive Officer, Alice Mansergh, following the departure of the long-serving previous CEO.
Discover the tools Tourism Ireland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tourism Ireland typically uses a standard professional email format combining the employee's first initial and last name.
[first_initial][last]@tourismireland.com
Format
jdoe@tourismireland.com
Example
85%
Success rate
RTE.ie • March 7, 2024
Tourism Ireland has launched a new €7m advertising campaign in the US. The 'Fill your heart with Ireland' campaign will run until early May and will feature Ireland's scenery, heritage, culture and music. It aims to reach 68 million people through TV ads, online advertising and social media....more
The Irish Times • January 24, 2024
Tourism Ireland has set ambitious targets to attract 10 million overseas visitors to the island this year, generating €6.5 billion in revenue, as it unveiled its marketing plans for 2024. The agency aims to build on the recovery seen in 2023 and drive further growth in key markets....more
IrishCentral • October 3, 2023
Alice Mansergh, the new CEO of Tourism Ireland, outlined her initial plans and vision for the organization, emphasizing digital innovation and sustainable tourism growth for the island of Ireland....more
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