What Does Tourism Ireland Do?

Total employees384
HeadquartersDublin
Founded2002

Tourism Ireland is the organisation responsible for marketing the island of Ireland overseas as a leading holiday and business tourism destination. Its mission is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential. Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world and works in close partnership with tourism industry players on the island of Ireland and with international travel trade and media.

Where Is Tourism Ireland's Headquarters?

Tourism Ireland officeTourism Ireland officeTourism Ireland officeTourism Ireland office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central administration, strategic planning, global marketing coordination, policy development, and corporate services for promoting the island of Ireland internationally.

Notable Features:

Modern office facilities designed to support a collaborative and dynamic work environment, located in a central Dublin business area.

Work Culture:

Professional, collaborative, and mission-driven, focused on promoting Irish tourism. Emphasizes market expertise, innovation, and stakeholder engagement in a supportive work environment.

HQ Significance:

Serves as the nerve center for Tourism Ireland's global operations, coordinating marketing strategies, research, and partnerships across all international markets to grow overseas tourism to the island.

Values Reflected in HQ: The headquarters' operations reflect a commitment to professionalism, strategic marketing excellence, inclusivity, sustainability, and global collaboration in promoting the island of Ireland.

Location:

Tourism Ireland supports global marketing and promotional functions across more than 20 markets worldwide. This includes strategic marketing planning, brand development, digital marketing, public relations, trade partnerships with tour operators and airlines, and direct-to-consumer campaigns. Key regions include Great Britain, North America, Mainland Europe (Germany, France, Spain, Italy, Nordics, Netherlands), and growth markets like Australia, New Zealand, China, India and the UAE.

Street Address:

4th Floor, Bishop's Square, Redmond's Hill

City:

Dublin

State/Province:

Dublin

Country:

Ireland

Where Else Does Tourism Ireland Operate Around the World?

London, United Kingdom

Address: Nations House, 103 Wigmore Street, London W1U 1QS, United Kingdom

To grow tourism business from Great Britain to the island of Ireland by engaging with travel trade, media, and consumers through targeted campaigns and partnerships.

New York, USA

Address: 345 Park Avenue, New York, NY 10154, USA

To increase visitor numbers and revenue from North America by showcasing Ireland's unique attractions and experiences to potential tourists and travel partners.

Frankfurt, Germany

Address: Gutleutstrasse 32, 60329 Frankfurt am Main, Germany

To enhance awareness and drive bookings from Germany through collaborative marketing with airlines, tour operators, and media outlets.

Sydney, Australia

Address: Level 5, 120 Sussex Street, Sydney NSW 2000, Australia

To cultivate interest and grow visitor numbers from the Australia and New Zealand markets by highlighting Ireland's distinct cultural heritage and landscapes.

Buying Intent Signals for Tourism Ireland

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tourism Ireland? Meet the Executive Team

As of April 2025, Tourism Ireland' leadership includes:

Alice Mansergh - Chief Executive Officer
Siobhan McManamy - Director of Markets
Shane Clarke - Director of Corporate Services, Policy & DE&I
Mark Henry - Director of Central Marketing

Who's Investing in Tourism Ireland?

Tourism Ireland has been backed by several prominent investors over the years, including:

Irish Government (via Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media)
Northern Ireland Executive (via Department for the Economy)

What Leadership Changes Has Tourism Ireland Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12 months has been the appointment of a new Chief Executive Officer, Alice Mansergh, following the departure of the long-serving previous CEO.

Departures

Niall Gibbons, Niall Gibbons concluded his tenure as Chief Executive Officer of Tourism Ireland after many years of service.

New Appointments:

Alice Mansergh, Alice Mansergh appointed as the new Chief Executive Officer, bringing extensive experience from the tech and marketing sectors.

What Technology (Tech Stack) Is Used byTourism Ireland?

Discover the tools Tourism Ireland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tourism Ireland Email Formats and Examples

Tourism Ireland typically uses a standard professional email format combining the employee's first initial and last name.

[first_initial][last]@tourismireland.com

Format

jdoe@tourismireland.com

Example

85%

Success rate

What's the Latest News About Tourism Ireland?

RTE.ie • March 7, 2024

Tourism Ireland news title: Tourism Ireland launches new €7m campaign in US

Tourism Ireland has launched a new €7m advertising campaign in the US. The 'Fill your heart with Ireland' campaign will run until early May and will feature Ireland's scenery, heritage, culture and music. It aims to reach 68 million people through TV ads, online advertising and social media....more

The Irish Times • January 24, 2024

Tourism Ireland news title: Tourism Ireland targets 10 million visitors and €6.5bn revenue

Tourism Ireland has set ambitious targets to attract 10 million overseas visitors to the island this year, generating €6.5 billion in revenue, as it unveiled its marketing plans for 2024. The agency aims to build on the recovery seen in 2023 and drive further growth in key markets....more

IrishCentral • October 3, 2023

Tourism Ireland news title: Alice Mansergh details plans as new Tourism Ireland CEO

Alice Mansergh, the new CEO of Tourism Ireland, outlined her initial plans and vision for the organization, emphasizing digital innovation and sustainable tourism growth for the island of Ireland....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Tourism Ireland, are just a search away.