HQ Function

The headquarters in Sydney serves as the central command for Tourism Australia's global operations, including the development of international marketing strategies, brand management, research and insights, corporate affairs, policy liaison, and financial oversight.

Notable Features:

Located in a prominent commercial tower in Sydney's Central Business District, offering modern office facilities designed to promote collaboration and innovation, with expansive views of the city.

Work Culture:

Tourism Australia fosters a passionate, driven, and collaborative work culture. Employees are united by a shared love for Australia and a commitment to promoting its unique offerings to the world, encouraging creativity and strategic thinking.

HQ Significance:

As the nerve center of Australia's international tourism marketing efforts, the Sydney HQ is crucial for coordinating a unified national approach, engaging with government and industry stakeholders, and driving the strategic direction of the organization.

Values Reflected in HQ: The headquarters' location and design reflect professionalism, global connectivity, and a forward-thinking approach to promoting Australia on the world stage, aligning with its mission to be innovative and impactful.

Location:

Tourism Australia maintains a robust global presence with a network of around 15 international offices strategically located in key markets across Asia, Europe, the Americas, and New Zealand. These offices are responsible for implementing tailored marketing and communication strategies, managing relationships with local travel trade and media, conducting market-specific research, and fostering partnerships to promote Australia as a premier tourism destination. This international footprint enables Tourism Australia to effectively reach global consumers and drive international visitation and expenditure.

Street Address:

Level 29, 420 George Street

City:

Sydney

State/Province:

NSW

Country:

Australia