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TouchByInTouch was a company specializing in providing a comprehensive Customer Relationship Management (CRM) and sales and marketing automation platform tailored for the senior living industry. Their solutions aimed to help senior living communities efficiently manage leads, automate marketing efforts, track sales progress, and improve overall operational efficiency. The platform was designed to address the unique needs of senior care providers, from independent living to assisted living and memory care. In May 2023, TouchByInTouch was acquired by Welbi, a company also focused on enhancing experiences in senior living communities, to further strengthen their combined offerings in the market. The TouchByInTouch brand and technology continue as part of Welbi's expanded services.
The Irvine headquarters likely served as the primary center for TouchByInTouch's operations, including software development, product management, sales, marketing, customer support, and corporate administration for its specialized CRM platform.
The headquarters was situated in a modern office building within a prominent Irvine business district, offering a professional environment suited for a technology company. Specific unique architectural highlights of their leased space are not widely publicized.
As a technology company focused on the senior living sector, TouchByInTouch likely fostered a work culture that was customer-centric, innovative, and collaborative, with employees dedicated to developing solutions to meet the specific challenges of their clients.
The Irvine headquarters was crucial as the operational base from which TouchByInTouch developed, marketed, and supported its CRM solutions, making a notable impact on how senior living communities managed sales and marketing before it became part of Welbi.
Before its acquisition by Welbi, TouchByInTouch's primary market focus was North America, specifically serving senior living communities in the United States and Canada. Its CRM platform, being web-based, was accessible from anywhere with an internet connection, but the company's direct sales, marketing, and support operations were concentrated within these North American countries. There is no public record of significant physical operations or dedicated international offices beyond this region.
19200 Von Karman Ave
Irvine
California
USA
Address: Not Publicly Disclosed
Any additional presences or remote teams would have been structured to support regional sales efforts, customer onboarding, and ongoing support for its senior living CRM clients across various markets in the US and Canada.
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As of April 2025, InTouch' leadership includes:
InTouch has been backed by several prominent investors over the years, including:
The most significant executive event for TouchByInTouch in the past 12 months was its acquisition by Welbi, announced in May 2023. This event led to the transition of TouchByInTouch's key leadership into senior roles at Welbi, effectively integrating the executive team into the acquiring company. There have been no public announcements of new executive hires or departures specifically for TouchByInTouch as a standalone entity since the acquisition.
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Prior to its acquisition by Welbi, TouchByInTouch likely utilized common professional email address formats for its employees. Based on typical industry patterns and available data, the most probable format involved the first initial followed by the last name.
[first_initial][last]@touchbyintouch.com
Format
cpelfrey@touchbyintouch.com
Example
85%
Success rate
Cision PR Newswire • May 3, 2023
Welbi, a company focused on enhancing resident experiences in senior living, announced its acquisition of Touch By Intouch. This strategic move aims to combine Welbi's platform with Touch By Intouch's CRM and sales automation tools, creating a more comprehensive offering for the senior living industry....more
Senior Housing News • May 3, 2023
The acquisition of Touch By Intouch by Welbi was reported as a significant development for the senior living technology space. The merger is expected to enhance CRM capabilities and provide a more integrated solution for sales, marketing, and resident engagement in senior communities....more
Welbi Blog • May 4, 2023
Welbi announced on its company blog the acquisition of TouchByInTouch, highlighting the shared mission of both companies to improve the lives of seniors and the operational efficiencies of the communities that serve them. The post detailed the benefits of the combined platform....more
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