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Totsquad was a service company dedicated to easing the technical burdens for parents by offering expert assistance with baby and kid gear. They provided both in-person and virtual support for car seat installations, stroller assembly, babyproofing, and setting up smart home devices tailored for families. Their core mission was to reduce parental stress through convenient, reliable, and expert tech help. In January 2022, Totsquad was acquired by GoodBuy Gear, a leading online consignment marketplace for baby and kid’s gear. This acquisition aimed to integrate Totsquad's specialized services into the GoodBuy Gear platform, thereby expanding its comprehensive offerings to parents. Totsquad's services continue to be accessible through GoodBuy Gear.
Served as the primary administrative and operational hub, coordinating its network of service technicians, managing customer relations, and driving business development before its integration into GoodBuy Gear.
As a company with a strong emphasis on distributed, on-demand services, its physical headquarters likely prioritized operational efficiency and communication infrastructure over extensive physical amenities.
Totsquad cultivated a mission-driven work environment focused on supporting parents with expert and empathetic service. The culture likely valued problem-solving, reliability, and flexibility, essential for its mobile technician network and customer-facing roles.
The Los Angeles area location provided Totsquad access to a rich talent pool and a dynamic ecosystem of family-focused businesses and tech innovation, beneficial for partnerships and growth.
Before its acquisition by GoodBuy Gear, Totsquad's operations and services were primarily concentrated within the United States. They established a presence in numerous major metropolitan areas by deploying a network of certified technicians for in-person support. Additionally, Totsquad offered virtual consultation services, which allowed them to extend their expertise to customers across the U.S. with internet access. There is no public information indicating significant physical operations or dedicated service offerings outside of the United States.
228 Main St, Ste D
Venice
California
United States
Address: Not Applicable (Distributed Technician Network)
To deliver on-demand expert assistance for baby gear and family tech to parents in key urban and suburban regions, ensuring localized and convenient service.
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As of April 2025, Totsquad' leadership includes:
Totsquad has been backed by several prominent investors over the years, including:
The most significant executive event concerning Totsquad was its acquisition by GoodBuy Gear in January 2022. This led to the transition of its founder, Jennifer Saxton, from CEO of an independent Totsquad to a leadership role within GoodBuy Gear to integrate and manage the service offerings. Information on other specific executive hires or exits in the 12 months immediately preceding its acquisition as an independent entity is not widely publicized.
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Prior to its acquisition and the redirection of its domain, Totsquad likely used common email address formats typical for startups. Based on standard conventions, employee email addresses probably followed patterns like [first name]@[companydomain].com or [first initial][last name]@[companydomain].com. The totsquad.com domain now redirects to GoodBuy Gear.
firstname@totsquad.com (e.g., jennifer@totsquad.com)
Format
jennifer@totsquad.com
Example
70%
Success rate
PR Newswire • January 25, 2022
GoodBuy Gear, a leading online consignment marketplace for baby and kid's gear, announced its acquisition of Totsquad. This strategic move was aimed at integrating Totsquad's specialized tech support and installation services for baby products into GoodBuy Gear's platform, enhancing its service offerings for parents nationwide....more
PR Newswire • March 4, 2020
Totsquad announced the successful closing of a $5.3 million Series A funding round. The round was led by FCA Venture Partners, with participation from both existing and new investors. The company stated the funds would be used to scale its tech support services for parents and expand its strategic partnerships....more
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