What Does Totsquad Do?

Total employees16
HeadquartersVenice
Founded2010

Totsquad was a service company dedicated to easing the technical burdens for parents by offering expert assistance with baby and kid gear. They provided both in-person and virtual support for car seat installations, stroller assembly, babyproofing, and setting up smart home devices tailored for families. Their core mission was to reduce parental stress through convenient, reliable, and expert tech help. In January 2022, Totsquad was acquired by GoodBuy Gear, a leading online consignment marketplace for baby and kid’s gear. This acquisition aimed to integrate Totsquad's specialized services into the GoodBuy Gear platform, thereby expanding its comprehensive offerings to parents. Totsquad's services continue to be accessible through GoodBuy Gear.

Where Is Totsquad's Headquarters?

Totsquad officeTotsquad officeTotsquad officeTotsquad office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary administrative and operational hub, coordinating its network of service technicians, managing customer relations, and driving business development before its integration into GoodBuy Gear.

Notable Features:

As a company with a strong emphasis on distributed, on-demand services, its physical headquarters likely prioritized operational efficiency and communication infrastructure over extensive physical amenities.

Work Culture:

Totsquad cultivated a mission-driven work environment focused on supporting parents with expert and empathetic service. The culture likely valued problem-solving, reliability, and flexibility, essential for its mobile technician network and customer-facing roles.

HQ Significance:

The Los Angeles area location provided Totsquad access to a rich talent pool and a dynamic ecosystem of family-focused businesses and tech innovation, beneficial for partnerships and growth.

Values Reflected in HQ: The headquarters would have aimed to reflect Totsquad's values of reliability, expertise, and customer support, ensuring smooth operations for its service delivery network.

Location:

Before its acquisition by GoodBuy Gear, Totsquad's operations and services were primarily concentrated within the United States. They established a presence in numerous major metropolitan areas by deploying a network of certified technicians for in-person support. Additionally, Totsquad offered virtual consultation services, which allowed them to extend their expertise to customers across the U.S. with internet access. There is no public information indicating significant physical operations or dedicated service offerings outside of the United States.

Street Address:

228 Main St, Ste D

City:

Venice

State/Province:

California

Country:

United States

Where Else Does Totsquad Operate Around the World?

Nationwide (Various US Metro Areas)

Address: Not Applicable (Distributed Technician Network)

To deliver on-demand expert assistance for baby gear and family tech to parents in key urban and suburban regions, ensuring localized and convenient service.

Buying Intent Signals for Totsquad

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Totsquad? Meet the Executive Team

As of April 2025, Totsquad' leadership includes:

Jennifer Saxton - Founder & CEO
Nathan Dinihanian - COO

Who's Investing in Totsquad?

Totsquad has been backed by several prominent investors over the years, including:

Techstars
Correlation Ventures
Right Side Capital Management
Angeles Investors
Portland Seed Fund
Halogen Ventures
Lateral Capital
Stage Venture Partners
FCA Venture Partners

What Leadership Changes Has Totsquad Seen Recently?

Hire0
Exits1

The most significant executive event concerning Totsquad was its acquisition by GoodBuy Gear in January 2022. This led to the transition of its founder, Jennifer Saxton, from CEO of an independent Totsquad to a leadership role within GoodBuy Gear to integrate and manage the service offerings. Information on other specific executive hires or exits in the 12 months immediately preceding its acquisition as an independent entity is not widely publicized.

Departures

Jennifer Saxton, Jennifer Saxton's tenure as CEO of Totsquad as an independent company concluded upon its acquisition by GoodBuy Gear, as the company and its leadership integrated into the acquiring entity.

New Appointments:

Jennifer Saxton, Following Totsquad's acquisition by GoodBuy Gear, Jennifer Saxton was appointed to a new leadership role as Head of Services at GoodBuy Gear, leveraging her expertise to lead the former Totsquad service division.

What Technology (Tech Stack) Is Used byTotsquad?

Discover the tools Totsquad uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Totsquad Email Formats and Examples

Prior to its acquisition and the redirection of its domain, Totsquad likely used common email address formats typical for startups. Based on standard conventions, employee email addresses probably followed patterns like [first name]@[companydomain].com or [first initial][last name]@[companydomain].com. The totsquad.com domain now redirects to GoodBuy Gear.

firstname@totsquad.com (e.g., jennifer@totsquad.com)

Format

jennifer@totsquad.com

Example

70%

Success rate

What's the Latest News About Totsquad?

PR Newswire • January 25, 2022

GoodBuy Gear Acquires Totsquad to Accelerate National Service Expansion

GoodBuy Gear, a leading online consignment marketplace for baby and kid's gear, announced its acquisition of Totsquad. This strategic move was aimed at integrating Totsquad's specialized tech support and installation services for baby products into GoodBuy Gear's platform, enhancing its service offerings for parents nationwide....more

PR Newswire • March 4, 2020

Totsquad Closes $5.3 Million Series A Led by FCA Venture Partners

Totsquad announced the successful closing of a $5.3 million Series A funding round. The round was led by FCA Venture Partners, with participation from both existing and new investors. The company stated the funds would be used to scale its tech support services for parents and expand its strategic partnerships....more

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