What Does UK Tote Group Do?

Total employees275
HeadquartersWithington, Manchester
Founded2019

The UK Tote Group is the UK's leading pool betting operator for horseracing, revitalizing the historic Tote brand. Acquired by Alizeti Capital in 2019, the group is committed to modernizing Tote betting, enhancing customer experience, and ensuring that profits are reinvested into British horseracing. They offer a variety of popular bets such as the Placepot, Jackpot, and Exacta, with a focus on digital innovation and international pool liquidity through initiatives like the World Pool.

Where Is UK Tote Group's Headquarters?

UK Tote Group officeUK Tote Group officeUK Tote Group officeUK Tote Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the corporate headquarters, overseeing strategic direction, finance, commercial development, and core administrative functions for the group.

Notable Features:

Modern office facilities designed to support a technology-focused organization in the competitive betting and gaming industry.

Work Culture:

A dynamic, collaborative, and forward-thinking environment with a strong passion for horseracing. The culture emphasizes innovation, customer focus, and contributing to the sustainability of the sport.

HQ Significance:

The headquarters is central to coordinating the Tote's national operations, its digital platforms, strategic partnerships, and its overarching mission to return value to British horseracing.

Values Reflected in HQ: Innovation, integrity, commitment to British horseracing, customer-centricity, and collaboration.

Location:

While primarily focused on the UK and Irish horseracing markets, UK Tote Group has a significant global dimension through the World Pool. This initiative, in partnership with the Hong Kong Jockey Club and other international racing bodies, commingles betting liquidity from around the world on major race days. This allows Tote customers to bet into larger, more stable pools and offers British and Irish racing to an international audience. The Tote also actively seeks partnerships to make its products available in other regulated markets.

Street Address:

Century House, 16 Parsonage Road

City:

Withington, Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

Where Else Does UK Tote Group Operate Around the World?

Wigan, Greater Manchester, United Kingdom

Address: Tote Park, Miry Lane, Wigan, WN3 4HS

To efficiently manage the day-to-day operations of the Tote's betting products, support its extensive network across UK racecourses, and drive technological advancements.

London, England, United Kingdom

Address: Central London (Specific address not publicly listed)

To foster relationships with industry stakeholders, media partners, investors, and to manage strategic business development and communication initiatives.

Buying Intent Signals for UK Tote Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading UK Tote Group? Meet the Executive Team

As of April 2025, UK Tote Group' leadership includes:

Alex Frost - Chief Executive
Jon Knapper - Chief Commercial Officer
Dave Craven - Chief Operating Officer
Mark Scurr - Chief Financial Officer
Gary Follis - Chief Technology Officer
Susannah Gill - Director of Communications and Corporate Affairs
Jamie Hart - Director of Racing and Liquidity

Who's Investing in UK Tote Group?

UK Tote Group has been backed by several prominent investors over the years, including:

Alizeti Capital

What Leadership Changes Has UK Tote Group Seen Recently?

Hire0
Exits0

As of early 2024, there have been no major, publicly announced executive hires or departures at UK Tote Group within the last 12 months. The current leadership team appears stable, continuing to drive the company's strategy.

What Technology (Tech Stack) Is Used byUK Tote Group?

Discover the tools UK Tote Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

UK Tote Group Email Formats and Examples

UK Tote Group most likely utilizes a common corporate email format, typically combining an employee's first name and last name with their official domain. The predominant format is expected to be [first].[last]@tote.co.uk.

[first].[last]@tote.co.uk

Format

jane.doe@tote.co.uk

Example

90%

Success rate

What's the Latest News About UK Tote Group?

Racing Post • December 20, 2023

UK Tote Group News: Record £650m bet into World Pool in 2023

The World Pool, a collaborative venture involving the UK Tote Group and the Hong Kong Jockey Club, achieved a record £650 million in turnover during 2023. This marked another year of significant growth, highlighting increased international participation and the success of commingled betting pools on major race days....more

SBC News • October 5, 2023

UK Tote Group News: Tote and Britbet extend racecourse pool betting deal to 2028

The UK Tote Group and Britbet announced an extension of their partnership for on-course pool betting services across 55 British racecourses until at least 2028. This agreement underscores their shared commitment to enhancing the race-day experience and supporting the financial health of British horseracing....more

Gambling Insider • August 2, 2023

UK Tote Group News: World Pool turnover up 41% for Qipco King George Day

The UK Tote Group reported a 41% year-on-year increase in World Pool turnover for Qipco King George Day at Ascot, reaching £35.9m ($45.8m). This demonstrated the growing appeal of World Pool events and the benefits of global liquidity....more

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