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The UK Tote Group is the UK's leading pool betting operator for horseracing, revitalizing the historic Tote brand. Acquired by Alizeti Capital in 2019, the group is committed to modernizing Tote betting, enhancing customer experience, and ensuring that profits are reinvested into British horseracing. They offer a variety of popular bets such as the Placepot, Jackpot, and Exacta, with a focus on digital innovation and international pool liquidity through initiatives like the World Pool.
Serves as the corporate headquarters, overseeing strategic direction, finance, commercial development, and core administrative functions for the group.
Modern office facilities designed to support a technology-focused organization in the competitive betting and gaming industry.
A dynamic, collaborative, and forward-thinking environment with a strong passion for horseracing. The culture emphasizes innovation, customer focus, and contributing to the sustainability of the sport.
The headquarters is central to coordinating the Tote's national operations, its digital platforms, strategic partnerships, and its overarching mission to return value to British horseracing.
While primarily focused on the UK and Irish horseracing markets, UK Tote Group has a significant global dimension through the World Pool. This initiative, in partnership with the Hong Kong Jockey Club and other international racing bodies, commingles betting liquidity from around the world on major race days. This allows Tote customers to bet into larger, more stable pools and offers British and Irish racing to an international audience. The Tote also actively seeks partnerships to make its products available in other regulated markets.
Century House, 16 Parsonage Road
Withington, Manchester
Greater Manchester
United Kingdom
Address: Tote Park, Miry Lane, Wigan, WN3 4HS
To efficiently manage the day-to-day operations of the Tote's betting products, support its extensive network across UK racecourses, and drive technological advancements.
Address: Central London (Specific address not publicly listed)
To foster relationships with industry stakeholders, media partners, investors, and to manage strategic business development and communication initiatives.
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As of April 2025, UK Tote Group' leadership includes:
UK Tote Group has been backed by several prominent investors over the years, including:
As of early 2024, there have been no major, publicly announced executive hires or departures at UK Tote Group within the last 12 months. The current leadership team appears stable, continuing to drive the company's strategy.
Discover the tools UK Tote Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
UK Tote Group most likely utilizes a common corporate email format, typically combining an employee's first name and last name with their official domain. The predominant format is expected to be [first].[last]@tote.co.uk.
[first].[last]@tote.co.uk
Format
jane.doe@tote.co.uk
Example
90%
Success rate
Racing Post • December 20, 2023
The World Pool, a collaborative venture involving the UK Tote Group and the Hong Kong Jockey Club, achieved a record £650 million in turnover during 2023. This marked another year of significant growth, highlighting increased international participation and the success of commingled betting pools on major race days....more
SBC News • October 5, 2023
The UK Tote Group and Britbet announced an extension of their partnership for on-course pool betting services across 55 British racecourses until at least 2028. This agreement underscores their shared commitment to enhancing the race-day experience and supporting the financial health of British horseracing....more
Gambling Insider • August 2, 2023
The UK Tote Group reported a 41% year-on-year increase in World Pool turnover for Qipco King George Day at Ascot, reaching £35.9m ($45.8m). This demonstrated the growing appeal of World Pool events and the benefits of global liquidity....more
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