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Total Tools
What Does Total Tools Do?
Total Tools is Australia's largest independent professional tools retailer, catering to tradespeople, apprentices, and serious DIY enthusiasts. Founded in 1989, the company operates through an extensive network of over 110 locally owned and operated franchise stores across Australia. Total Tools offers a wide range of high-quality tools, equipment, and accessories from leading global brands, complemented by expert advice and in-store services. The company was fully acquired by Metcash Limited in 2021, further strengthening its market position and supply chain capabilities.
Where Is Total Tools's Headquarters?
HQ Function
The headquarters serves as the National Support Office, overseeing franchise operations, national marketing, merchandising and procurement, IT infrastructure, finance, and overall corporate strategy for the Total Tools group.
Notable Features:
A modern office facility designed to support a nationwide retail network, fostering collaboration and providing resources for franchisee success. Specific architectural details are not publicly highlighted, but it functions as a central hub for the brand.
Work Culture:
The work culture at Total Tools' HQ is focused on supporting its franchise network and delivering value to tradespeople. It emphasizes expertise in the tool industry, collaboration, innovation in retail, and a commitment to customer service.
HQ Significance:
The Port Melbourne headquarters is crucial for coordinating national strategies, maintaining brand consistency, leveraging group purchasing power, and driving the growth of Australia's largest professional tool retail network.
Values Reflected in HQ: The headquarters' operations reflect Total Tools' commitment to professionalism, quality, comprehensive support for the trade industry, and fostering strong franchisee relationships.
Location:
Total Tools' primary operations are concentrated within Australia, where it supports a national network of franchised stores. Its global engagement largely involves sourcing a wide range of tools and equipment from international markets and manufacturers to provide comprehensive offerings to its Australian customer base. The company does not have international retail operations.
Street Address:
20 Thackray Road
City:
Port Melbourne
State/Province:
VIC
Country:
Australia
Where Else Does Total Tools Operate Around the World?
No additional office locations available.
Buying Intent Signals for Total Tools
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Total Tools? Meet the Executive Team
As of April 2025, Total Tools' leadership includes:
Who's Investing in Total Tools?
Total Tools has been backed by several prominent investors over the years, including:
What Leadership Changes Has Total Tools Seen Recently?
In the past 12 months, Total Tools strengthened its executive team with the appointment of a new Chief Financial Officer. No other major C-suite level exits have been publicly announced.
New Appointments:
What Technology (Tech Stack) Is Used byTotal Tools?
Discover the tools Total Tools uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Total Tools Email Formats and Examples
Total Tools likely uses common corporate email formats for its employees at the National Support Office. While not publicly confirmed, standard patterns are often adopted.
firstname.lastname@totaltools.com.au
Format
john.doe@totaltools.com.au
Example
75%
Success rate
What's the Latest News About Total Tools?
SmartCompany • November 28, 2023
Total Tools sales up in Metcash half-year results
Metcash reported strong sales growth for Total Tools in its half-year results. Total Tools sales increased by 4.3% to $603.9 million, with like-for-like sales up 2.4%, driven by trade customer demand....more
Metcash • June 26, 2023
Total Tools delivers strong growth in FY23
Metcash's FY23 results presentation highlighted Total Tools' strong performance, with sales up 20.1% (+6.9% LFL) to $1.087 billion. The network expanded to 108 stores....more
Roy Morgan • Ongoing (example: February 2024)
Total Tools frequently recognised for customer satisfaction
Total Tools consistently receives high ratings for customer satisfaction, often winning Roy Morgan's 'Hardware Store of the Month' award, reflecting its strong service culture and appeal to trade customers....more
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