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Total Immersion was a pioneering augmented reality (AR) company founded in 1999, renowned for its comprehensive AR solutions and its flagship D'Fusion® software platform. The company provided AR technology for a wide range of industries including retail, entertainment, and marketing, enabling businesses to create immersive and interactive experiences. In October 2015, Total Immersion's D'Fusion technology and team were acquired by PTC, integrating its expertise into PTC's Vuforia AR platform.
Served as the global headquarters, housing core R&D, engineering, sales, and administrative functions for its augmented reality software development.
The Suresnes office was a key hub for AR innovation, likely featuring advanced labs for AR development and demonstration areas for its D'Fusion platform. Specific architectural details are not widely publicized.
As a pioneering tech company, the work culture at Total Immersion was characterized by innovation, dynamism, and a fast-paced environment, fostering creativity and cutting-edge development in the emerging field of augmented reality.
The Suresnes headquarters was central to Total Immersion's global strategy and product development, establishing it as a European leader in AR technology before its assets were acquired.
Prior to its acquisition by PTC in 2015, Total Immersion operated globally with key offices in Europe (Suresnes, France; London, UK), North America (Los Angeles, USA), and Asia (Hong Kong; Tokyo, Japan). These offices supported international sales, client services, R&D collaboration, and strategic partnerships, delivering its D'Fusion augmented reality platform to a diverse range of industries worldwide including automotive, aerospace, retail, and entertainment.
1 Rue de la Tour
Suresnes
Hauts-de-Seine
France
Address: 4640 Lankershim Blvd., Suite 600, North Hollywood, CA 91602 (historical address)
To expand Total Immersion's presence in the North American market and cater to US-based clients and partners with its D'Fusion AR solutions.
Address: Unit 1101, 11/F, Millennium City 3, 370 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong (historical address)
To establish and grow Total Immersion's footprint in the APAC region, providing localized support and AR solutions to regional clients.
Address: Adam House, 7-10 Adam Street, The Strand, London, WC2N 6AA (historical address)
To serve the UK market and act as a strategic European hub, complementing the French headquarters in expanding AR adoption.
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As of April 2025, Total Immersion' leadership includes:
Total Immersion has been backed by several prominent investors over the years, including:
Total Immersion's D'Fusion technology and team were acquired by PTC in October 2015, and the company no longer operates as an independent entity. Consequently, there have been no executive new hires or exits attributable specifically to 'Total Immersion' as a standalone company in the last 12 months, or since its acquisition. Key leadership and staff were integrated into PTC or pursued other opportunities at that time.
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Historically, Total Immersion likely used common corporate email formats based on employee names and their domain 't-immersion.com'. As the company was acquired and its domain now redirects or is inactive for original company mail, these formats are no longer in active use for Total Immersion.
Likely formats included `[first_initial][last]@t-immersion.com` (e.g., jdoe@t-immersion.com) or `[first].[last]@t-immersion.com` (e.g., jane.doe@t-immersion.com).
Format
example: `buzan@t-immersion.com` (speculative example based on CEO's name and common format)
Example
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TechCrunch • October 27, 2015
PTC announced its acquisition of the D'Fusion software platform and team from Total Immersion. This strategic move was aimed at strengthening PTC's Vuforia augmented reality platform by integrating Total Immersion's established AR technology and expertise....more
Business Wire • June 28, 2011
Total Immersion secured $5.5 million in a Series C funding round led by Intel Capital, with existing investors iSource and T-Venture also participating. The capital was intended to accelerate global expansion and further develop its D'Fusion augmented reality platform....more
Campaign UK • August 10, 2010
Total Immersion collaborated with Mattel to launch an innovative augmented reality campaign for the Scrabble Trickster game. This project showcased the practical application of Total Immersion's AR technology in enhancing consumer engagement for marketing and entertainment products....more
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