Tortuga Backpacks is a direct-to-consumer company that designs and sells carry-on sized travel backpacks and accessories engineered for urban travel. Their core mission is to simplify packing and enhance the travel experience, allowing customers to 'bring everything you need without checking a bag.' Tortuga emphasizes ergonomic design, durability, organization, and maximizing carry-on capacity, catering primarily to city travelers, one-bag travelers, and digital nomads. The company is also a Certified B Corporation, highlighting its commitment to social and environmental standards.
Coordinates overall business strategy, product design and development, marketing initiatives, e-commerce operations, and customer experience for a globally distributed team.
As a remote-first company, the 'headquarters' is characterized by its digital infrastructure, robust communication tools, and collaborative online platforms rather than physical office buildings or amenities.
Fosters a culture of autonomy, flexibility, and trust. Team members are passionate about travel and product quality. The environment encourages asynchronous work, results-oriented contributions, and continuous learning.
The distributed 'virtual HQ' model allows Tortuga to attract global talent and operate with agility, reflecting its innovative approach to solving traveler's problems.
Tortuga Backpacks serves a global customer base through its e-commerce platform, shipping its travel gear to numerous countries worldwide. While its core operations are managed by a team primarily based in North America, its products are designed for international travelers. Marketing efforts and customer support are geared towards a global audience, with a significant presence in English-speaking markets but reaching travelers across continents.
Not Applicable (Remote-First Company)
Los Angeles Area (Operational Hub)
California
USA
Address: Not Applicable (Distributed Team)
This model allows Tortuga to leverage diverse talent from different regions for roles in customer service, marketing, software development, operations, and product design without maintaining physical branch offices.
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As of April 2025, Tortuga Backpacks' leadership includes:
Tortuga Backpacks has been backed by several prominent investors over the years, including:
As a privately held and bootstrapped company, Tortuga Backpacks does not frequently publicize internal executive changes. The leadership team has shown stability, with a focus on organic growth and product development.
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While Tortuga Backpacks' exact internal email format isn't publicly listed, companies of its size and nature often use straightforward patterns. A common format includes the first name or first initial and last name.
A likely format is [first_name]@[tortugabackpacks.com] or [first_initial][last_name]@[tortugabackpacks.com].
Format
fred@tortugabackpacks.com (example)
Example
70%
Success rate
Tortuga Backpacks Blog (Packsmith) • December 14, 2022
Tortuga Backpacks officially became a Certified B Corporation, a designation that underscores its commitment to high standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose....more
Forbes Vetted • October 27, 2023
The Tortuga Travel Backpack 40L was featured in Forbes Vetted's list of 'The Best Carry-On Backpacks Of 2024,' praised for its thoughtful organization, comfortable carry, and suitability for one-bag travel....more
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