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Too Faced Cosmetics is a fun, glamorous, and cruelty-free makeup brand founded in 1998 by Jerrod Blandino and Jeremy Johnson, and acquired by The Estée Lauder Companies in 2016. Known for its innovative, high-quality products with playful packaging and names (like the iconic Better Than Sex Mascara), Too Faced empowers individuals to 'own their pretty.' The brand champions individuality, positivity, and self-expression through its wide range of color cosmetics, including eyeshadow palettes, foundations, lipsticks, and mascaras. They are committed to cruelty-free practices and offer many vegan-friendly options.
The Irvine headquarters serves as the central hub for Too Faced's global operations, including product development, marketing, brand management, and corporate functions. It's where the creative vision for their iconic products comes to life.
The Too Faced HQ is often described as a vibrant and playful 'Pink Palace,' reflecting the brand's fun and glamorous aesthetic. It features themed rooms, creative spaces, and an environment designed to inspire innovation in beauty.
The work culture at Too Faced HQ is reported to be creative, collaborative, and fast-paced, mirroring the dynamic nature of the beauty industry. Employees often express appreciation for the brand's mission and the inspiring, colorful office environment.
The Irvine HQ is significant as it's the birthplace of Too Faced's product innovations and global brand strategies. Its location in Southern California also places it within a vibrant beauty and CPG talent pool.
Too Faced Cosmetics has a significant global footprint, with its products sold in over 30 countries worldwide. This is achieved through a multi-channel strategy including major beauty retailers like Sephora and Ulta, department stores, its own e-commerce website (toofaced.com), and other online retailers. As part of The Estée Lauder Companies, Too Faced leverages a robust global distribution network and regional expertise to support its international marketing, sales, and operations, ensuring brand consistency and reach across North America, Europe, Asia-Pacific, Latin America, and the Middle East.
18231 West McDurmott
Irvine
CA
USA
Address: 767 Fifth Avenue, New York, NY 10153, USA (The Estée Lauder Companies Global HQ)
Serves as the ultimate parent company headquarters, influencing global strategy, resource allocation, and corporate governance for all its brands, including Too Faced.
Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, UK (The Estée Lauder Companies UK & Ireland HQ)
Drives growth and brand presence for Too Faced in key European, Middle Eastern, and African markets, adapting global strategies to local consumer preferences and retail landscapes.
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As of April 2025, Too Faced Cosmetics' leadership includes:
Too Faced Cosmetics has been backed by several prominent investors over the years, including:
No high-profile C-suite executive hires or departures specifically within the Too Faced brand leadership have been publicly announced in the last 12 months. The brand's executive team, under Global Brand President Tara Simon, appears stable following earlier transitions. Major leadership changes would typically be communicated by the parent company, The Estée Lauder Companies.
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Too Faced Cosmetics, as part of The Estée Lauder Companies, likely has employees using the '@toofaced.com' domain for brand-specific communications. Common corporate email formats often include first initial followed by last name, or first name and last name separated by a period.
jlast@toofaced.com (e.g., Jane Doe -> jdoe@toofaced.com) or first.last@toofaced.com
Format
jsmith@toofaced.com
Example
75%
Success rate
The Estée Lauder Companies Inc. • February 5, 2024
The Estée Lauder Companies reported its Q2 fiscal 2024 earnings, highlighting that makeup net sales grew, reflecting growth from brands including Too Faced, particularly from its popular lip, eye, and face products....more
Trendmood • October 5, 2023
Beauty news source Trendmood showcased the Too Faced Holiday 2023 collection, detailing new palettes, gift sets including a Pop-Tarts collaboration, and other festive makeup products released for the holiday season....more
Allure • March 7, 2023
Allure reviewed the Too Faced Better Than Sex Foreplay Mascara Primer upon its launch, describing its lash-enhancing qualities as a preparatory step for their best-selling mascara....more
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