What Does Too Faced Cosmetics Do?

Total employees731
HeadquartersIrvine
Founded1998

Too Faced Cosmetics is a fun, glamorous, and cruelty-free makeup brand founded in 1998 by Jerrod Blandino and Jeremy Johnson, and acquired by The Estée Lauder Companies in 2016. Known for its innovative, high-quality products with playful packaging and names (like the iconic Better Than Sex Mascara), Too Faced empowers individuals to 'own their pretty.' The brand champions individuality, positivity, and self-expression through its wide range of color cosmetics, including eyeshadow palettes, foundations, lipsticks, and mascaras. They are committed to cruelty-free practices and offer many vegan-friendly options.

Where Is Too Faced Cosmetics's Headquarters?

Too Faced Cosmetics officeToo Faced Cosmetics officeToo Faced Cosmetics officeToo Faced Cosmetics office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Irvine headquarters serves as the central hub for Too Faced's global operations, including product development, marketing, brand management, and corporate functions. It's where the creative vision for their iconic products comes to life.

Notable Features:

The Too Faced HQ is often described as a vibrant and playful 'Pink Palace,' reflecting the brand's fun and glamorous aesthetic. It features themed rooms, creative spaces, and an environment designed to inspire innovation in beauty.

Work Culture:

The work culture at Too Faced HQ is reported to be creative, collaborative, and fast-paced, mirroring the dynamic nature of the beauty industry. Employees often express appreciation for the brand's mission and the inspiring, colorful office environment.

HQ Significance:

The Irvine HQ is significant as it's the birthplace of Too Faced's product innovations and global brand strategies. Its location in Southern California also places it within a vibrant beauty and CPG talent pool.

Values Reflected in HQ: The headquarters' design, with its emphasis on creativity, bold colors (especially pink), and luxurious touches, reflects Too Faced's brand values of fun, glamour, individuality, and a passion for beauty.

Location:

Too Faced Cosmetics has a significant global footprint, with its products sold in over 30 countries worldwide. This is achieved through a multi-channel strategy including major beauty retailers like Sephora and Ulta, department stores, its own e-commerce website (toofaced.com), and other online retailers. As part of The Estée Lauder Companies, Too Faced leverages a robust global distribution network and regional expertise to support its international marketing, sales, and operations, ensuring brand consistency and reach across North America, Europe, Asia-Pacific, Latin America, and the Middle East.

Street Address:

18231 West McDurmott

City:

Irvine

State/Province:

CA

Country:

USA

Where Else Does Too Faced Cosmetics Operate Around the World?

New York, NY, USA

Address: 767 Fifth Avenue, New York, NY 10153, USA (The Estée Lauder Companies Global HQ)

Serves as the ultimate parent company headquarters, influencing global strategy, resource allocation, and corporate governance for all its brands, including Too Faced.

London, United Kingdom

Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, UK (The Estée Lauder Companies UK & Ireland HQ)

Drives growth and brand presence for Too Faced in key European, Middle Eastern, and African markets, adapting global strategies to local consumer preferences and retail landscapes.

Buying Intent Signals for Too Faced Cosmetics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Too Faced Cosmetics? Meet the Executive Team

As of April 2025, Too Faced Cosmetics' leadership includes:

Tara Simon - Global Brand President, Too Faced & GLAMGLOW (at The Estée Lauder Companies)
Elizabeth Pierce - SVP, Global General Manager, Too Faced Cosmetics
Jessica Reinlie - Vice President, Global Product Marketing, Too Faced Cosmetics

Who's Investing in Too Faced Cosmetics?

Too Faced Cosmetics has been backed by several prominent investors over the years, including:

The Estée Lauder Companies Inc. (Parent Company since 2016)
General Atlantic (Former Private Equity Investor)

What Leadership Changes Has Too Faced Cosmetics Seen Recently?

Hire0
Exits0

No high-profile C-suite executive hires or departures specifically within the Too Faced brand leadership have been publicly announced in the last 12 months. The brand's executive team, under Global Brand President Tara Simon, appears stable following earlier transitions. Major leadership changes would typically be communicated by the parent company, The Estée Lauder Companies.

What Technology (Tech Stack) Is Used byToo Faced Cosmetics?

Discover the tools Too Faced Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Too Faced Cosmetics Email Formats and Examples

Too Faced Cosmetics, as part of The Estée Lauder Companies, likely has employees using the '@toofaced.com' domain for brand-specific communications. Common corporate email formats often include first initial followed by last name, or first name and last name separated by a period.

jlast@toofaced.com (e.g., Jane Doe -> jdoe@toofaced.com) or first.last@toofaced.com

Format

jsmith@toofaced.com

Example

75%

Success rate

What's the Latest News About Too Faced Cosmetics?

The Estée Lauder Companies Inc.February 5, 2024

Too Faced Cosmetics Contributes to Makeup Growth in Estée Lauder's Q2 FY24 Results

The Estée Lauder Companies reported its Q2 fiscal 2024 earnings, highlighting that makeup net sales grew, reflecting growth from brands including Too Faced, particularly from its popular lip, eye, and face products....more

TrendmoodOctober 5, 2023

Too Faced Cosmetics Holiday 2023 Collection Revealed - Full of Sparkle and Sweet Treats!

Beauty news source Trendmood showcased the Too Faced Holiday 2023 collection, detailing new palettes, gift sets including a Pop-Tarts collaboration, and other festive makeup products released for the holiday season....more

AllureMarch 7, 2023

Too Faced Cosmetics Launches Better Than Sex Foreplay Mascara Primer

Allure reviewed the Too Faced Better Than Sex Foreplay Mascara Primer upon its launch, describing its lash-enhancing qualities as a preparatory step for their best-selling mascara....more

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