What Does Tonal Do?

Total employees378
HeadquartersSan Francisco
Founded2015

Tonal is a cutting-edge fitness company that has developed an intelligent home gym system. It utilizes digital weights, adaptive resistance technology, and AI-powered personalized coaching to provide users with effective and engaging strength training, cardio, and full-body workouts. Tonal aims to make personal training accessible and results-driven from the comfort of home, positioning itself as 'The Smartest Home Gym'.

Where Is Tonal's Headquarters?

Tonal officeTonal officeTonal officeTonal office
*Images sourced via web search. Rights belong to original owners

HQ Function

The San Francisco headquarters serves as the central hub for Tonal's core operations, including engineering, product design and development, marketing, sales, and corporate leadership.

Notable Features:

Modern office space located in San Francisco's tech-centric SoMa (South of Market) district, designed to foster innovation and collaboration, likely featuring open layouts and amenities that reflect the company's fitness and wellness ethos.

Work Culture:

A dynamic and innovative work environment typical of a leading tech company in the fitness space. Emphasis is placed on collaboration, employee well-being, a passion for revolutionizing strength training, and personal fitness.

HQ Significance:

Serves as the nerve center for Tonal's product innovation, software development, brand strategy, and corporate leadership, driving the company's mission to deliver an intelligent and personalized fitness experience to users.

Values Reflected in HQ: Innovation, health and wellness, technological advancement, and a commitment to excellence are reflected in its headquarters' design, location, and operational focus.

Location:

Tonal's primary market is the United States, where it designs, markets, sells, and supports its intelligent fitness systems. While manufacturing operations may involve global partners, its direct-to-consumer sales, delivery, and customer support are currently focused on the US market. The company has indicated ambitions for future international expansion.

Street Address:

617 Bryant Street

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Tonal Operate Around the World?

Toronto, ON, Canada

Address: Specific public address not widely listed; likely co-located within a tech hub or innovation center in Toronto.

To expand Tonal's engineering capabilities, access a diverse and skilled technology workforce, and support continuous innovation in its smart fitness products.

Buying Intent Signals for Tonal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tonal? Meet the Executive Team

As of April 2025, Tonal' leadership includes:

Krystal Zell - Chief Executive Officer
Aly Orady - Founder & Board Member
Bryan James - Chief Technology Officer
Gregory De Luca - Chief Financial Officer
Shannon Crespin - Chief People Officer
Sumi Chumpuree-Sutton - Chief Marketing Officer

Who's Investing in Tonal?

Tonal has been backed by several prominent investors over the years, including:

L Catterton
Sapphire Ventures
Mayfield Fund
Dragoneer Investment Group
Shasta Ventures
Amazon Alexa Fund
Delta-v Capital
THVC (Threshold Ventures)

What Leadership Changes Has Tonal Seen Recently?

Hire1
Exits0

The most significant executive leadership change in the past year was Krystal Zell's appointment as permanent CEO in May 2023, solidifying leadership as Tonal continues to innovate and navigate the evolving connected fitness market. This transition occurred during a period of market adjustments and restructuring for the company and industry.

New Appointments:

Krystal Zell, Krystal Zell was appointed as permanent CEO, transitioning from her role as interim CEO and previously Chief Customer Officer.

What Technology (Tech Stack) Is Used byTonal?

Discover the tools Tonal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tonal Email Formats and Examples

Tonal likely utilizes standard corporate email address formats for its employees. Based on common patterns at similar tech companies and data from public sources, the most probable format is a combination of the employee's first initial and last name.

[first_initial][last]@tonal.com

Format

jdoe@tonal.com

Example

75%

Success rate

What's the Latest News About Tonal?

Forbes • April 16, 2024

Tonal Adds New Cardio And Live Beta Classes To Its Smart Gym

Tonal has announced an expansion of its workout offerings, introducing new cardio classes and live beta classes to enhance user engagement and provide a more comprehensive fitness experience on its smart home gym platform....more

Bloomberg • May 10, 2023

Tonal Names Krystal Zell CEO as Fitness Company Cuts More Jobs

Tonal appointed Krystal Zell as its new CEO, succeeding founder Aly Orady who remains on the board. The announcement came alongside news of further job cuts as the company navigated a challenging market for connected fitness products....more

CNET • February 27, 2024

Tonal vs. Peloton: Which Home Gym Is Right for You?

CNET provides a comparative review of Tonal and Peloton, evaluating their features, workout experiences, and pricing to help consumers decide which smart home gym system best suits their fitness needs and preferences, highlighting Tonal's unique strength training capabilities....more

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