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Tonal is a cutting-edge fitness company that has developed an intelligent home gym system. It utilizes digital weights, adaptive resistance technology, and AI-powered personalized coaching to provide users with effective and engaging strength training, cardio, and full-body workouts. Tonal aims to make personal training accessible and results-driven from the comfort of home, positioning itself as 'The Smartest Home Gym'.
The San Francisco headquarters serves as the central hub for Tonal's core operations, including engineering, product design and development, marketing, sales, and corporate leadership.
Modern office space located in San Francisco's tech-centric SoMa (South of Market) district, designed to foster innovation and collaboration, likely featuring open layouts and amenities that reflect the company's fitness and wellness ethos.
A dynamic and innovative work environment typical of a leading tech company in the fitness space. Emphasis is placed on collaboration, employee well-being, a passion for revolutionizing strength training, and personal fitness.
Serves as the nerve center for Tonal's product innovation, software development, brand strategy, and corporate leadership, driving the company's mission to deliver an intelligent and personalized fitness experience to users.
Tonal's primary market is the United States, where it designs, markets, sells, and supports its intelligent fitness systems. While manufacturing operations may involve global partners, its direct-to-consumer sales, delivery, and customer support are currently focused on the US market. The company has indicated ambitions for future international expansion.
617 Bryant Street
San Francisco
CA
USA
Address: Specific public address not widely listed; likely co-located within a tech hub or innovation center in Toronto.
To expand Tonal's engineering capabilities, access a diverse and skilled technology workforce, and support continuous innovation in its smart fitness products.
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As of April 2025, Tonal' leadership includes:
Tonal has been backed by several prominent investors over the years, including:
The most significant executive leadership change in the past year was Krystal Zell's appointment as permanent CEO in May 2023, solidifying leadership as Tonal continues to innovate and navigate the evolving connected fitness market. This transition occurred during a period of market adjustments and restructuring for the company and industry.
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Tonal likely utilizes standard corporate email address formats for its employees. Based on common patterns at similar tech companies and data from public sources, the most probable format is a combination of the employee's first initial and last name.
[first_initial][last]@tonal.com
Format
jdoe@tonal.com
Example
75%
Success rate
Forbes • April 16, 2024
Tonal has announced an expansion of its workout offerings, introducing new cardio classes and live beta classes to enhance user engagement and provide a more comprehensive fitness experience on its smart home gym platform....more
Bloomberg • May 10, 2023
Tonal appointed Krystal Zell as its new CEO, succeeding founder Aly Orady who remains on the board. The announcement came alongside news of further job cuts as the company navigated a challenging market for connected fitness products....more
CNET • February 27, 2024
CNET provides a comparative review of Tonal and Peloton, evaluating their features, workout experiences, and pricing to help consumers decide which smart home gym system best suits their fitness needs and preferences, highlighting Tonal's unique strength training capabilities....more
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