What Does Tomoson Do?

Total employees45
HeadquartersIrvine
Founded2012

Tomoson is an influencer marketing platform, founded in 2012, designed to connect brands and businesses with social media influencers and bloggers to promote their products or services. The platform facilitates campaign management, influencer discovery, product distribution for reviews, and performance tracking. In 2021, Tomoson was acquired by BrandCycle (part of the demand.io network), integrating its services into a broader suite of affiliate and influencer marketing solutions. Tomoson continues to operate its platform, serving a diverse range of businesses seeking to leverage influencer collaborations.

Where Is Tomoson's Headquarters?

Tomoson officeTomoson officeTomoson officeTomoson office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as an operational base for the Tomoson platform, focusing on technology development, platform maintenance, and supporting users, likely integrated within the BrandCycle/demand.io network's operational structure.

Notable Features:

Likely operates from a modern office space within a business park, characteristic of tech companies in Irvine, designed for collaboration and innovation. Specific internal features are not publicly detailed.

Work Culture:

Expected to be a dynamic environment focused on innovation in influencer marketing technology, customer success, and collaboration, influenced by its startup origins and current integration within a larger tech network.

HQ Significance:

The Irvine location places Tomoson's operations within a vibrant tech ecosystem, offering access to talent and industry connections. Post-acquisition, its significance is tied to its role within the BrandCycle/demand.io portfolio.

Values Reflected in HQ: The operational base likely reflects values such as innovation, efficiency in connecting brands and influencers, and growth within the digital marketing landscape.

Location:

Tomoson's platform serves a global user base, connecting brands and influencers from various countries. While its physical operations are centered in the US, its services are accessible online worldwide, facilitating international influencer marketing campaigns.

Street Address:

100 Spectrum Center Dr, Suite 900 (Note: This is a general address for a large office building where Tomoson may be located; specific suite details post-acquisition by BrandCycle might vary or operations may be integrated.)

City:

Irvine

State/Province:

California

Country:

United States

Where Else Does Tomoson Operate Around the World?

No additional office locations available.

Buying Intent Signals for Tomoson

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tomoson? Meet the Executive Team

As of April 2025, Tomoson' leadership includes:

Chris Gormley - Founder
Imran Khoja - Co-Founder

Who's Investing in Tomoson?

Tomoson has been backed by several prominent investors over the years, including:

Bootstrapped (prior to acquisition by BrandCycle/demand.io)

What Leadership Changes Has Tomoson Seen Recently?

Hire0
Exits0

Following its acquisition by BrandCycle (demand.io) in 2021, specific executive new hires or exits for Tomoson as a standalone entity are not prominently publicized. Leadership is likely integrated within the parent company structure. No major Tomoson-specific public announcements in the last 12 months.

What Technology (Tech Stack) Is Used byTomoson?

Discover the tools Tomoson uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tomoson Email Formats and Examples

Common email formats for Tomoson employees, prior to or within its current structure, would likely follow standard corporate patterns such as [first].[last]@tomoson.com, [first_initial][last]@tomoson.com, or [first]@tomoson.com. Post-acquisition, emails might also use domains related to BrandCycle or demand.io.

[first]@tomoson.com or [first_initial][last]@tomoson.com

Format

chris@tomoson.com (example, based on common formats and founder name)

Example

70%

Success rate

What's the Latest News About Tomoson?

MarTech SeriesMay 4, 2021

BrandCycle Announces Acquisition of Tomoson.com, The Original Influencer Marketing Platform

BrandCycle, a premium influencer and affiliate management platform which is part of demand.io, announced its acquisition of Tomoson.com. This strategic move aimed to enhance BrandCycle's offerings in the creator economy by integrating Tomoson's established influencer marketing capabilities....more

Tomoson BlogJanuary 17, 2024

Tomoson Highlights Key Influencer Marketing Trends for 2024

Tomoson's platform blog discussed emerging trends in influencer marketing for the year, including the rise of AI-driven campaign tools, authenticity, and micro/nano influencers, offering insights for brands and marketers....more

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