What Does TomboyX Do?

Total employees32
HeadquartersSeattle
Founded2012

TomboyX is a B Corp certified, direct-to-consumer (DTC) company renowned for its gender-neutral and size-inclusive underwear, apparel, and swimwear. Founded in 2013 by Fran Dunaway and Naomi Gonzalez, the brand champions body positivity, inclusivity, and sustainability. TomboyX aims to create products that make all individuals, regardless of size or gender identity, feel comfortable and confident. Their product line is known for its quality, comfort, and expressive designs, catering to a diverse customer base that values authenticity and self-expression.

Where Is TomboyX's Headquarters?

TomboyX officeTomboyX officeTomboyX officeTomboyX office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Seattle headquarters serves as the central hub for TomboyX's core operations, including executive leadership, product design and development, brand strategy, marketing, and e-commerce management.

Notable Features:

While specific unique architectural details of their office are not widely publicized, it's expected to be a modern, collaborative workspace within a historic building, reflecting their brand's blend of quality and progressive values. The Pioneer Square location offers a vibrant, accessible urban environment.

Work Culture:

TomboyX fosters an inclusive, empowering, and mission-driven work culture. The environment is characterized by a commitment to diversity, authenticity, and social responsibility, encouraging employees to contribute to a brand that celebrates all bodies and identities.

HQ Significance:

The Seattle headquarters is significant due to its location in a major U.S. city with a strong talent pool in tech, retail, and design. It aligns with the company's Pacific Northwest roots and progressive ethos, providing a conducive environment for innovation and growth.

Values Reflected in HQ: The headquarters, through its operations and collaborative environment, reflects TomboyX's core values of inclusivity, empowerment, comfort, sustainability, and community engagement.

Location:

TomboyX has a significant global reach primarily through its robust e-commerce platform, shipping its inclusive underwear and apparel to customers in numerous countries worldwide. While its physical operations are centered in the U.S., its brand message and community engagement transcend borders, supported by international shipping capabilities, digital marketing, and a strong social media presence that connects with a global audience. They also work with international manufacturing partners.

Street Address:

64 S Washington St

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does TomboyX Operate Around the World?

Distributed/Remote, USA

Address: N/A (Remote Positions)

To leverage diverse talent nationwide and enhance operational flexibility, particularly for roles that can be performed effectively outside of a central office, supporting their primarily e-commerce based business model.

Buying Intent Signals for TomboyX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TomboyX? Meet the Executive Team

As of April 2025, TomboyX' leadership includes:

Fran Dunaway - Co-Founder & CEO
Naomi Gonzalez - Co-Founder & Chief Product and Merchandising Officer
Julie Nomi - Chief Financial Officer
Lori Greig - Interim Chief Marketing Officer

Who's Investing in TomboyX?

TomboyX has been backed by several prominent investors over the years, including:

The Helm
Next Coast Ventures
TAU Ventures
LDR Ventures
Man Repeller Fashion Fund (MFF)
Rogue Venture Partners
Portland Seed Fund
Alliance of Angels
Sefanit Capital Partners
Craftory

What Leadership Changes Has TomboyX Seen Recently?

Hire2
Exits1

In the past year, TomboyX saw a significant leadership transition with co-founders Fran Dunaway and Naomi Gonzalez reassuming direct operational control. The company also onboarded key executives to strengthen its finance and marketing departments, while former CEO Leslie Garrard departed.

Departures

Leslie Garrard, Leslie Garrard concluded her tenure as CEO of TomboyX.

New Appointments:

Julie Nomi, Julie Nomi was appointed as Chief Financial Officer.
Lori Greig, Lori Greig was appointed as Interim Chief Marketing Officer.
Fran Dunaway, Co-founder Fran Dunaway reassumed the CEO position, taking back direct operational leadership.
Naomi Gonzalez, Co-founder Naomi Gonzalez reasserted direct leadership as Chief Product and Merchandising Officer.

What Technology (Tech Stack) Is Used byTomboyX?

Discover the tools TomboyX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TomboyX Email Formats and Examples

TomboyX most likely utilizes standard professional email formats for its corporate communications. Common patterns include a combination of the employee's first name and last name, or first initial and last name, followed by the company domain '@tomboyx.com'. Customer support and general inquiry emails often use generic prefixes like 'help' or 'hello'.

[first].[last]@tomboyx.com or [first_initial][last]@tomboyx.com

Format

example: fran.dunaway@tomboyx.com or fdunaway@tomboyx.com

Example

90%

Success rate

What's the Latest News About TomboyX?

WWD (Women's Wear Daily) • February 7, 2024

TomboyX Founders Back at the Helm as CEO Departs

TomboyX cofounders Fran Dunaway and Naomi Gonzalez have returned to lead the gender-inclusive underwear and loungewear brand, with Dunaway as chief executive officer and Gonzalez as chief product and merchandising officer, following the departure of former CEO Leslie Garrard. The founders aim to steer the company's next phase of growth....more

The Stranger • May 9, 2023

TomboyX and SIFF Partner for Fourth Year of 'Women, Trans, and Gender Non-Conforming-Focused' Film Series

TomboyX announced its continued partnership with the Seattle International Film Festival (SIFF) for the fourth consecutive year. The collaboration involves sponsoring a film series dedicated to showcasing and supporting cinematic works by and about women, transgender individuals, and gender non-conforming people, underscoring TomboyX's ongoing commitment to inclusivity, representation, and community support within the arts....more

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