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Today's Plan
What Does Today's Plan Do?
Today's Plan is an advanced training and analytics software platform designed for endurance athletes (cyclists, triathletes, runners) and their coaches. It provides sophisticated tools for planning workouts, tracking progress, analyzing performance data, and optimizing training regimes. The platform is known for its detailed metrics, customization options, and integration with various devices and services. In November 2021, Today's Plan was acquired by TrainingPeaks, a division of Outside Interactive, Inc.
Where Is Today's Plan's Headquarters?
HQ Function
Serves as the primary center for software development, sports science research, product management, customer support, and global operations for the Today's Plan platform.
Notable Features:
Likely a modern office space designed to foster collaboration and innovation, typical for a technology company. Specific architectural details are not publicly highlighted.
Work Culture:
A dynamic, innovative, and passionate environment that combines a love for endurance sports with technological expertise. The culture likely emphasizes teamwork, data-driven decision-making, and a strong focus on serving the needs of athletes and coaches.
HQ Significance:
The central hub for the development and evolution of the Today's Plan platform. Its location in Canberra provides access to a skilled talent pool and a supportive environment for sports technology.
Values Reflected in HQ: The headquarters likely reflects the company's core values of innovation, athlete-centricity, precision, and collaboration in achieving peak performance.
Location:
Today's Plan operates as a global software platform, with users (athletes, coaches, and teams) spread across numerous countries worldwide. Its digital nature allows it to support and serve customers internationally, primarily through its online platform and remote customer service.
Street Address:
Unit 3, 10 Mildura Street
City:
Fyshwick, Canberra
State/Province:
ACT (Australian Capital Territory)
Country:
Australia
Where Else Does Today's Plan Operate Around the World?
No additional office locations available.
Buying Intent Signals for Today's Plan
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Today's Plan? Meet the Executive Team
As of April 2025, Today's Plan' leadership includes:
Who's Investing in Today's Plan?
Today's Plan has been backed by several prominent investors over the years, including:
What Leadership Changes Has Today's Plan Seen Recently?
Following its acquisition by TrainingPeaks (a division of Outside Interactive, Inc.) in November 2021, the core leadership team of Today's Plan, including the co-founders, has largely remained consistent in their roles guiding the platform. No major public announcements of executive hires or departures specific to the Today's Plan brand leadership have been made in the last 12 months. The focus appears to be on continued product development and integration within the Outside Interactive ecosystem.
What Technology (Tech Stack) Is Used byToday's Plan?
Discover the tools Today's Plan uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Today's Plan Email Formats and Examples
Common email formats for Today's Plan likely follow standard professional patterns such as [first].[last]@[domain] or [first_initial][last]@[domain]. The exact preferred format is not publicly specified.
[first].[last]@todaysplan.com.au or [first_initial][last]@todaysplan.com.au
Format
example.person@todaysplan.com.au
Example
80%
Success rate
What's the Latest News About Today's Plan?
Today's Plan Blog • February 13, 2024
Today's Plan Announces New TrainingPeaks & Today’s Plan Integration with HealthFit
Today's Plan announced a new integration with HealthFit, allowing users to seamlessly sync their workout data from Apple Watch via HealthFit into both Today’s Plan and TrainingPeaks platforms. This enhances data accessibility for athletes using Apple devices....more
DC Rainmaker • November 2, 2021
TrainingPeaks Acquires Today’s Plan
TrainingPeaks, a leading provider of endurance training software and part of Outside Interactive, Inc., announced its acquisition of Today's Plan. The acquisition aimed to combine the strengths of both platforms to better serve athletes and coaches globally....more
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