What Does Tocara Jewelry Do?

Total employees85
HeadquartersVille St-Laurent (Montreal)
Founded2008

Tocara is a Canadian-owned direct sales company founded in 2008 by Randall Markus. The company offers a wide range of high-quality, affordable fine jewelry, primarily featuring sterling silver (rhodium-plated), stainless steel, and semi-precious stones under the 'DiAmi' brand for its simulated diamonds. Tocara empowers independent consultants, known as 'Stylists,' to build their own businesses by sharing and selling jewelry through home parties, online events, and personal consultations. Their collections are designed in Montreal and aim to provide timeless style and everyday luxury. Tocara is known for its lifetime warranty on its products and its commitment to providing a supportive community for its Stylists.

Where Is Tocara Jewelry's Headquarters?

Tocara Jewelry officeTocara Jewelry officeTocara Jewelry officeTocara Jewelry office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses core operations including product design, marketing, sales support for Stylists, inventory management, distribution, and administrative functions for both Canadian and US markets.

Notable Features:

The facility likely includes office spaces, a showroom for product display and training, and a warehouse for efficient order fulfillment. Specific architectural details are not widely publicized, but it's designed for operational efficiency.

Work Culture:

Tocara fosters an entrepreneurial and supportive work culture, emphasizing teamwork, recognition, and a passion for fashion and jewelry. The environment is geared towards empowering its corporate team to effectively support the large network of independent Stylists.

HQ Significance:

The Montreal headquarters is pivotal as the birthplace of the brand and the control center for its international direct sales model, ensuring brand consistency, product quality, and support for its growing consultant base.

Values Reflected in HQ: The headquarters operations reflect Tocara's values of quality (in product and service), empowerment (of Stylists), community, and accessibility (affordable luxury).

Location:

Tocara Jewelry primarily operates and supports functions in Canada and the United States. Core global functions like product design, brand strategy, marketing, and overall business development are centralized at their Montreal headquarters. They provide localized support, training, and distribution for their network of independent Stylists within these two North American countries.

Street Address:

3461 Ashby

City:

Ville St-Laurent (Montreal)

State/Province:

Quebec

Country:

Canada

Where Else Does Tocara Jewelry Operate Around the World?

Champlain, NY, USA

Address: While not a full corporate office, Tocara utilizes logistics and support services in the US, often routed through Champlain, NY for US distribution and returns, facilitating smoother operations for their American Stylists and customers.

To streamline US operations, reduce cross-border shipping complexities for customers and Stylists, and provide localized support for the American market.

Buying Intent Signals for Tocara Jewelry

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tocara Jewelry? Meet the Executive Team

As of April 2025, Tocara Jewelry' leadership includes:

Randall Markus - Founder & CEO
Mona Elie - Vice-President
Suzanne Kunda - Vice-President of U.S. Sales
Katie Saldarriaga - Vice-President of Canadian Sales

Who's Investing in Tocara Jewelry?

Tocara Jewelry has been backed by several prominent investors over the years, including:

Privately Held / Founder-Funded

What Leadership Changes Has Tocara Jewelry Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires or exits at Tocara Jewelry have been identified in the past 12 months. The leadership team appears to be stable, focusing on continued growth in their existing markets.

What Technology (Tech Stack) Is Used byTocara Jewelry?

Discover the tools Tocara Jewelry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tocara Jewelry Email Formats and Examples

Tocara Jewelry's corporate email format likely follows common patterns such as first initial followed by last name, or first name.last name, at their domain tocara.com. For customer service or general inquiries, they use standardized departmental emails.

firstinitiallast@tocara.com (e.g., jsmith@tocara.com) or first.last@tocara.com (e.g. jane.smith@tocara.com)

Format

jsmith@tocara.com

Example

80%

Success rate

What's the Latest News About Tocara Jewelry?

Tocara Style Blog • November 17, 2023

Tocara Jewelry Holiday Gift Guide 2023: Sparkle All The Way!

Tocara released its 2023 Holiday Gift Guide, showcasing a curated selection of jewelry pieces perfect for gifting. The guide highlights various styles and price points, aiming to help customers and Stylists find the ideal presents for the festive season....more

Tocara Style Blog • September 1, 2023

Tocara Jewelry: Fall In Love With Our New Collection!

Tocara launched its new Fall Collection, featuring fresh designs and seasonal trends in sterling silver and other signature materials. The collection was made available through Tocara Stylists and on their website....more

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