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Tocara is a Canadian-owned direct sales company founded in 2008 by Randall Markus. The company offers a wide range of high-quality, affordable fine jewelry, primarily featuring sterling silver (rhodium-plated), stainless steel, and semi-precious stones under the 'DiAmi' brand for its simulated diamonds. Tocara empowers independent consultants, known as 'Stylists,' to build their own businesses by sharing and selling jewelry through home parties, online events, and personal consultations. Their collections are designed in Montreal and aim to provide timeless style and everyday luxury. Tocara is known for its lifetime warranty on its products and its commitment to providing a supportive community for its Stylists.
The headquarters houses core operations including product design, marketing, sales support for Stylists, inventory management, distribution, and administrative functions for both Canadian and US markets.
The facility likely includes office spaces, a showroom for product display and training, and a warehouse for efficient order fulfillment. Specific architectural details are not widely publicized, but it's designed for operational efficiency.
Tocara fosters an entrepreneurial and supportive work culture, emphasizing teamwork, recognition, and a passion for fashion and jewelry. The environment is geared towards empowering its corporate team to effectively support the large network of independent Stylists.
The Montreal headquarters is pivotal as the birthplace of the brand and the control center for its international direct sales model, ensuring brand consistency, product quality, and support for its growing consultant base.
Tocara Jewelry primarily operates and supports functions in Canada and the United States. Core global functions like product design, brand strategy, marketing, and overall business development are centralized at their Montreal headquarters. They provide localized support, training, and distribution for their network of independent Stylists within these two North American countries.
3461 Ashby
Ville St-Laurent (Montreal)
Quebec
Canada
Address: While not a full corporate office, Tocara utilizes logistics and support services in the US, often routed through Champlain, NY for US distribution and returns, facilitating smoother operations for their American Stylists and customers.
To streamline US operations, reduce cross-border shipping complexities for customers and Stylists, and provide localized support for the American market.
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As of April 2025, Tocara Jewelry' leadership includes:
Tocara Jewelry has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or exits at Tocara Jewelry have been identified in the past 12 months. The leadership team appears to be stable, focusing on continued growth in their existing markets.
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Tocara Jewelry's corporate email format likely follows common patterns such as first initial followed by last name, or first name.last name, at their domain tocara.com. For customer service or general inquiries, they use standardized departmental emails.
firstinitiallast@tocara.com (e.g., jsmith@tocara.com) or first.last@tocara.com (e.g. jane.smith@tocara.com)
Format
jsmith@tocara.com
Example
80%
Success rate
Tocara Style Blog • November 17, 2023
Tocara released its 2023 Holiday Gift Guide, showcasing a curated selection of jewelry pieces perfect for gifting. The guide highlights various styles and price points, aiming to help customers and Stylists find the ideal presents for the festive season....more
Tocara Style Blog • September 1, 2023
Tocara launched its new Fall Collection, featuring fresh designs and seasonal trends in sterling silver and other signature materials. The collection was made available through Tocara Stylists and on their website....more
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