What Does Tobii Do?

Total employees657
HeadquartersDanderyd
Founded

Tobii is the global leader in eye tracking technology and a pioneer in attention computing. Founded in 2001, Tobii's mission is to improve the world with technology that understands human attention and intent. Their solutions are used in a wide array of applications, including scientific research, market research, healthcare, education, gaming, virtual reality (VR), augmented reality (AR), and assistive technology for individuals with disabilities. Tobii operates through three business units: Tobii Dynavox (assistive technology for communication), Tobii Pro (research solutions), and Tobii (integrations into various consumer and enterprise devices).

Where Is Tobii's Headquarters?

Tobii officeTobii officeTobii officeTobii office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Tobii's global operations, including corporate management, strategic planning, core research and development (R&D), product innovation, and global marketing efforts.

Notable Features:

Modern office facilities with advanced R&D labs dedicated to eye tracking and attention computing research, fostering an environment of innovation. Likely designed with collaborative workspaces and areas for product testing and demonstration.

Work Culture:

A dynamic and innovative work culture, blending Swedish emphasis on work-life balance with a fast-paced tech environment. Strong focus on collaboration, diversity, cutting-edge technology, and employee well-being.

HQ Significance:

Serves as the global nerve center for Tobii's pioneering work in eye tracking technology, driving research, product development, and corporate strategy that impacts users and industries worldwide.

Values Reflected in HQ: The headquarters' design and operations likely reflect Tobii's core values of innovation, precision, passion, and collaboration, with spaces designed to foster creativity, meticulous research, and teamwork.

Location:

Tobii supports a wide range of functions globally, including cutting-edge research and development in multiple international locations, product design and engineering, strategic manufacturing partnerships, extensive sales and marketing operations tailored to diverse regional markets, and dedicated customer support services. Their technology and products are integrated into solutions and used by customers in over 70 countries worldwide.

Street Address:

Karlsrovägen 2D, Box 743

City:

Danderyd

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Tobii Operate Around the World?

Reston, Virginia, USA

Address: 11490 Commerce Park Dr Ste 250, Reston, VA 20191, USA (Example, verify specific suite/building)

To drive growth and market penetration in North America, providing localized support and adapting global strategies for regional needs, particularly in enterprise, gaming, and research sectors.

Tokyo, Japan

Address: Shinagawa Intercity Tower A, 2-15-1 Konan, Minato-ku, Tokyo, Japan (Example address, verify specific location)

To expand Tobii's presence in the technologically advanced APAC market, catering to industries like automotive, consumer electronics, and research institutions with localized expertise.

Suzhou, China

Address: Suzhou Industrial Park, Suzhou, Jiangsu, China (General area, specific address varies)

To leverage local talent for R&D, manage manufacturing partnerships, and effectively serve the unique demands and scale of the Chinese market for eye tracking applications.

Pittsburgh, Pennsylvania, USA

Address: 2100 Wharton Street, Suite 400, Pittsburgh, PA 15203, USA

Serves as the global center for Tobii's assistive technology solutions, driving innovation and support for users requiring augmentative and alternative communication (AAC) devices.

Buying Intent Signals for Tobii

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tobii? Meet the Executive Team

As of April 2025, Tobii' leadership includes:

Anand Srivatsa - President and CEO
Magdalena Andersson - CFO
Emma Falck - Chief People & Culture Officer
Jonas Jakobbson - Chief Technology Officer
Fredrik Ruben - Business Unit President, Tobii Dynavox
Mathias Wiklund - Chief Operating Officer

Who's Investing in Tobii?

Tobii has been backed by several prominent investors over the years, including:

Tobii AB is a publicly traded company listed on Nasdaq Stockholm (Ticker: TOBII).
Investor AB (Major Shareholder)
Swedbank Robur Fonder (Institutional Investor)
Handelsbanken Fonder (Institutional Investor)
Fourth Swedish National Pension Fund (AP4) (Institutional Investor)

What Leadership Changes Has Tobii Seen Recently?

Hire2
Exits0

Tobii has strengthened its executive team with key appointments in operations and human resources over the past year, enhancing its leadership capabilities for continued growth and innovation.

New Appointments:

Mathias Wiklund, Mathias Wiklund appointed as new COO to oversee and optimize Tobii's operational activities.
Emma Falck, Emma Falck appointed as new CPCO to lead human resources strategy and cultural development.

What Technology (Tech Stack) Is Used byTobii?

Discover the tools Tobii uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tobii Email Formats and Examples

Tobii commonly uses the firstname.lastname email format for its employees. This is a standard convention in many global technology companies, making it relatively easy to predict professional email addresses.

firstname.lastname@tobii.com

Format

jane.doe@tobii.com

Example

85%

Success rate

What's the Latest News About Tobii?

Tobii Investor Relations • April 25, 2024

Tobii Q1 2024 Interim Report: Revenue Growth and Positive Outlook

Tobii released its first-quarter results for 2024, highlighting revenue growth in key segments and continued investment in R&D for future technologies. The report detailed performance across its business units and provided an outlook for the upcoming periods....more

Tobii Newsroom / VRScout • February 27, 2024

Pimax and Tobii Collaborate to Bring Eye Tracking to the Pimax Crystal VR Headset

Tobii announced a collaboration with Pimax to integrate its advanced eye tracking technology into the Pimax Crystal VR headset, aiming to deliver a more immersive and natural virtual reality experience for users....more

Tobii Newsroom • January 11, 2024

Tobii appoints Mathias Wiklund as Chief Operating Officer

Tobii announced the appointment of Mathias Wiklund as its new Chief Operating Officer (COO), effective January 2024. Wiklund will be part of Tobii's Group Management team and is expected to drive operational excellence....more

Tobii Newsroom • September 4, 2023

Tobii appoints Emma Falck as Chief People & Culture Officer

Tobii appointed Emma Falck as its new Chief People & Culture Officer (CPCO), joining the Group Management team. Her role focuses on strengthening Tobii's culture and talent management strategies....more

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