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Tobe Outerwear is a Scandinavian-based company renowned for designing and manufacturing premium, durable technical outerwear specifically for snowmobiling, skiing, and demanding backcountry activities. Founded on the principles of quality, functionality, and resilience against harsh Nordic conditions, Tobe utilizes advanced materials like Sympatex® to ensure their gear is waterproof, windproof, and breathable. Their product range includes monosuits, jackets, pants, and layering systems, catering to riders and adventurers who require maximum protection and performance in extreme winter environments. Tobe focuses on a rider-first approach, developing gear that offers freedom of movement, reliability, and long-lasting durability.
Serves as the global hub for design, product development, innovation, marketing, and administrative operations.
Proximity to extensive Scandinavian wilderness, providing immediate access to real-world testing grounds for their outerwear in harsh winter conditions.
A passionate, outdoor-centric environment driven by innovation and a commitment to quality. Employees are likely deeply connected to winter sports and understand the demands of their customers.
The Swedish location underscores the brand's origin and commitment to creating gear that withstands extreme Nordic climates, lending authenticity and credibility.
Tobe Outerwear supports its global customer base through its headquarters in Sweden, dedicated offices in the USA and Canada for North American operations, and an extensive network of international dealers and distributors. Their e-commerce platform allows direct-to-consumer sales worldwide, ensuring their high-performance outerwear reaches snowmobilers and backcountry adventurers across Europe, North America, and other regions with significant winter sports activity.
TISTHÅLSVÄGEN 16
ÖSTERSUND
Jämtland County
SWEDEN
Address: 10150 E. Cherry Bend Road, Traverse City, MI 49684, USA
To directly serve and expand presence within the key North American market, providing localized support and faster product access for US customers.
Address: 6005 50 Ave #3, St. Paul, AB T0A 3A0, Canada
To cater specifically to the Canadian market, managing logistics and customer engagement for Tobe's Canadian clientele.
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As of April 2025, TOBE Outerwear' leadership includes:
TOBE Outerwear has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or exits at Tobe Outerwear have been identified in the last 12 months, suggesting stability within the current leadership team.
Discover the tools TOBE Outerwear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tobe Outerwear likely utilizes common corporate email structures for its professional communications. The most probable format is [first].[last]@tobeouterwear.com or [first_initial][last]@tobeouterwear.com.
[first].[last]@tobeouterwear.com
Format
jane.doe@tobeouterwear.com
Example
80%
Success rate
Tobe Outerwear Blog • September 1, 2023
Tobe Outerwear has officially unveiled its 2024 collection, featuring new designs and technological advancements in their monosuits, jackets, and pants. The collection emphasizes enhanced durability, rider comfort, and protection for extreme winter conditions, utilizing materials like Sympatex for superior waterproofing and breathability....more
SnowTech Magazine • February 15, 2024
SnowTech Magazine published a detailed review of Tobe Outerwear's Novo V4 Monosuit, praising its robust construction, excellent weatherproofing, and thoughtful features designed for aggressive backcountry snowmobilers. The review highlighted the suit's performance in harsh conditions....more
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