What Does TOBE Outerwear Do?

Total employees18
HeadquartersÖSTERSUND
Founded2001

Tobe Outerwear is a Scandinavian-based company renowned for designing and manufacturing premium, durable technical outerwear specifically for snowmobiling, skiing, and demanding backcountry activities. Founded on the principles of quality, functionality, and resilience against harsh Nordic conditions, Tobe utilizes advanced materials like Sympatex® to ensure their gear is waterproof, windproof, and breathable. Their product range includes monosuits, jackets, pants, and layering systems, catering to riders and adventurers who require maximum protection and performance in extreme winter environments. Tobe focuses on a rider-first approach, developing gear that offers freedom of movement, reliability, and long-lasting durability.

Where Is TOBE Outerwear's Headquarters?

TOBE Outerwear officeTOBE Outerwear officeTOBE Outerwear officeTOBE Outerwear office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global hub for design, product development, innovation, marketing, and administrative operations.

Notable Features:

Proximity to extensive Scandinavian wilderness, providing immediate access to real-world testing grounds for their outerwear in harsh winter conditions.

Work Culture:

A passionate, outdoor-centric environment driven by innovation and a commitment to quality. Employees are likely deeply connected to winter sports and understand the demands of their customers.

HQ Significance:

The Swedish location underscores the brand's origin and commitment to creating gear that withstands extreme Nordic climates, lending authenticity and credibility.

Values Reflected in HQ: Durability, performance, innovation, and a deep respect for nature and outdoor adventure are reflected in its strategic location and operational focus.

Location:

Tobe Outerwear supports its global customer base through its headquarters in Sweden, dedicated offices in the USA and Canada for North American operations, and an extensive network of international dealers and distributors. Their e-commerce platform allows direct-to-consumer sales worldwide, ensuring their high-performance outerwear reaches snowmobilers and backcountry adventurers across Europe, North America, and other regions with significant winter sports activity.

Street Address:

TISTHÅLSVÄGEN 16

City:

ÖSTERSUND

State/Province:

Jämtland County

Country:

SWEDEN

Where Else Does TOBE Outerwear Operate Around the World?

Traverse City, Michigan/USA

Address: 10150 E. Cherry Bend Road, Traverse City, MI 49684, USA

To directly serve and expand presence within the key North American market, providing localized support and faster product access for US customers.

St. Paul, Alberta/Canada

Address: 6005 50 Ave #3, St. Paul, AB T0A 3A0, Canada

To cater specifically to the Canadian market, managing logistics and customer engagement for Tobe's Canadian clientele.

Buying Intent Signals for TOBE Outerwear

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TOBE Outerwear? Meet the Executive Team

As of April 2025, TOBE Outerwear' leadership includes:

Tomas Berntsson - Founder & CEO
Nicklas Mårtensson - Head of Sales & Marketing
Peter Henriksson - Head of Product & Design

Who's Investing in TOBE Outerwear?

TOBE Outerwear has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has TOBE Outerwear Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires or exits at Tobe Outerwear have been identified in the last 12 months, suggesting stability within the current leadership team.

What Technology (Tech Stack) Is Used byTOBE Outerwear?

Discover the tools TOBE Outerwear uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TOBE Outerwear Email Formats and Examples

Tobe Outerwear likely utilizes common corporate email structures for its professional communications. The most probable format is [first].[last]@tobeouterwear.com or [first_initial][last]@tobeouterwear.com.

[first].[last]@tobeouterwear.com

Format

jane.doe@tobeouterwear.com

Example

80%

Success rate

What's the Latest News About TOBE Outerwear?

Tobe Outerwear BlogSeptember 1, 2023

Tobe Outerwear Announces Launch of 2024 Winter Collection

Tobe Outerwear has officially unveiled its 2024 collection, featuring new designs and technological advancements in their monosuits, jackets, and pants. The collection emphasizes enhanced durability, rider comfort, and protection for extreme winter conditions, utilizing materials like Sympatex for superior waterproofing and breathability....more

SnowTech MagazineFebruary 15, 2024

Review: Tobe Novo V4 Monosuit - Built for the Backcountry

SnowTech Magazine published a detailed review of Tobe Outerwear's Novo V4 Monosuit, praising its robust construction, excellent weatherproofing, and thoughtful features designed for aggressive backcountry snowmobilers. The review highlighted the suit's performance in harsh conditions....more

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