Tissot S.A. is a Swiss luxury watchmaker founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. As a subsidiary of The Swatch Group since 1983, Tissot is renowned for its innovative and traditional timepieces, offering a wide range of high-quality watches at an accessible price point. The brand is recognized for its pioneering spirit, exemplified by the first mass-produced pocket watch and iconic collections like the T-Touch. Tissot is also a prominent partner in sports timekeeping, serving as the official timekeeper for events like the NBA, Tour de France, and MotoGP.
Global headquarters for Tissot, overseeing brand strategy, product design and development, innovation, marketing, international sales, and some assembly operations.
The headquarters is a modern, high-tech facility designed to support Tissot's innovative approach to watchmaking. It includes advanced logistics, assembly lines, and administrative offices. The architecture often reflects a blend of modernity and tradition, aligning with the brand's ethos.
The work culture at Tissot HQ emphasizes Swiss precision, innovation, quality, and a passion for watchmaking. As part of the Swatch Group, there's a collaborative environment with a focus on maintaining brand identity while leveraging group synergies.
The Le Locle headquarters is significant as it anchors Tissot in the 'Watch Valley,' the historical birthplace of Swiss watchmaking. This location underscores its commitment to Swiss-made quality and horological tradition.
Tissot boasts a significant global presence, with its timepieces available in over 160 countries through a vast network of authorized retailers, Tissot boutiques, and online channels. This extensive reach is supported by The Swatch Group's international infrastructure, which includes regional offices and distribution centers worldwide. Key functions supported globally include sales, marketing, distribution, customer service, and after-sales support, ensuring a consistent brand experience for customers across the globe.
Chemin des Tourelles 17
Le Locle
Neuchâtel
Switzerland
Address: The Swatch Group Ltd., Seevorstadt 6, 2501 Biel/Bienne, Switzerland
Centralized corporate functions, group-level management, and strategic oversight for all Swatch Group brands, including Tissot.
Address: The Swatch Group (U.S.) Inc., 700 From Rd Ste 490, Paramus, NJ 07652, USA (Note: Main US corporate office, regional HQs may vary for specific functions)
Manages brand presence, sales channels, customer service, and marketing initiatives for Tissot within the North American market.
Address: Tissot products are distributed through Swatch Group's extensive network of national subsidiaries and regional offices in over 160 countries.
Ensuring Tissot's global market penetration, brand consistency, and localized customer engagement across diverse international regions.
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As of April 2025, Tissot' leadership includes:
Tissot has been backed by several prominent investors over the years, including:
No major Tissot-specific (brand level) executive hires or exits have been publicly announced in the last 12 months. Leadership, under CEO Sylvain Dolla (appointed July 2020), has remained stable. Changes within the broader Swatch Group may occur but are not listed here unless directly impacting Tissot's top brand leadership.
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Tissot, as part of The Swatch Group, likely utilizes email formats common within the group or specific to the brand. A common professional email format is firstname.lastname@domain.com. For Tissot, this could be @tissot.ch, @tissotwatches.com, or @swatchgroup.com.
firstname.lastname@tissot.ch or firstname.lastname@swatchgroup.com
Format
jane.doe@tissot.ch
Example
75%
Success rate
Monochrome Watches • March 7, 2024
Tissot announced the launch of the PRX Digital, blending the popular PRX design with a retro-digital display. The new models are available in 35mm and 40mm sizes, catering to modern preferences for vintage-inspired digital watches and expanding the highly successful PRX collection....more
Revolution Watch • February 1, 2024
Tissot launched a new campaign featuring its global ambassador, actress Liu Yifei. The campaign highlights the elegance of the Tissot Ballade and Chemin des Tourelles collections, emphasizing the brand's connection to sophisticated style and its Swiss watchmaking heritage....more
Swatch Group Press Release (via various financial news outlets) • January 25, 2024
The Swatch Group announced its 2023 financial results, reporting net sales of CHF 7.888 billion, an increase of 5.2% at constant exchange rates. The watches & jewelry segment, which includes Tissot, saw continued strong demand, particularly in the entry and mid-range price segments where Tissot is a key player....more
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