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Tissot's Overview

Total employees33692
HeadquartersLe Locle
Founded1853

Tissot S.A. is a Swiss luxury watchmaker founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. As a subsidiary of The Swatch Group since 1983, Tissot is renowned for its innovative and traditional timepieces, offering a wide range of high-quality watches at an accessible price point. The brand is recognized for its pioneering spirit, exemplified by the first mass-produced pocket watch and iconic collections like the T-Touch. Tissot is also a prominent partner in sports timekeeping, serving as the official timekeeper for events like the NBA, Tour de France, and MotoGP.

Where is Tissot's Headquarters?

Tissot officeTissot officeTissot officeTissot office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters for Tissot, overseeing brand strategy, product design and development, innovation, marketing, international sales, and some assembly operations.

Notable Features:

The headquarters is a modern, high-tech facility designed to support Tissot's innovative approach to watchmaking. It includes advanced logistics, assembly lines, and administrative offices. The architecture often reflects a blend of modernity and tradition, aligning with the brand's ethos.

Work Culture:

The work culture at Tissot HQ emphasizes Swiss precision, innovation, quality, and a passion for watchmaking. As part of the Swatch Group, there's a collaborative environment with a focus on maintaining brand identity while leveraging group synergies.

HQ Significance:

The Le Locle headquarters is significant as it anchors Tissot in the 'Watch Valley,' the historical birthplace of Swiss watchmaking. This location underscores its commitment to Swiss-made quality and horological tradition.

Values Reflected in HQ: The headquarters reflects Tissot's values of 'Innovators by Tradition,' precision, quality, reliability, and a commitment to Swiss watchmaking excellence. The modern infrastructure supports innovation, while its location honors its deep-rooted heritage.

Location:

Tissot boasts a significant global presence, with its timepieces available in over 160 countries through a vast network of authorized retailers, Tissot boutiques, and online channels. This extensive reach is supported by The Swatch Group's international infrastructure, which includes regional offices and distribution centers worldwide. Key functions supported globally include sales, marketing, distribution, customer service, and after-sales support, ensuring a consistent brand experience for customers across the globe.

Street Address:

Chemin des Tourelles 17

City:

Le Locle

State/Province:

Neuchâtel

Country:

Switzerland

Tissot's Global Presence

Biel/Bienne, Switzerland

Address: The Swatch Group Ltd., Seevorstadt 6, 2501 Biel/Bienne, Switzerland

Centralized corporate functions, group-level management, and strategic oversight for all Swatch Group brands, including Tissot.

Weehawken, New Jersey, USA

Address: The Swatch Group (U.S.) Inc., 700 From Rd Ste 490, Paramus, NJ 07652, USA (Note: Main US corporate office, regional HQs may vary for specific functions)

Manages brand presence, sales channels, customer service, and marketing initiatives for Tissot within the North American market.

Worldwide

Address: Tissot products are distributed through Swatch Group's extensive network of national subsidiaries and regional offices in over 160 countries.

Ensuring Tissot's global market penetration, brand consistency, and localized customer engagement across diverse international regions.

Buying Intent Signals for Tissot

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Tissot

As of April 2025, Tissot' leadership includes:

Sylvain Dolla - CEO, Tissot
Nick Hayek Jr. - CEO, The Swatch Group (Parent Company)
Raynald Aeschlimann - Member of the Extended Group Management Board, The Swatch Group (President and CEO of Omega, relevant due to Swatch Group structure)

Investors of Tissot

Tissot has been backed by several prominent investors over the years, including:

The Swatch Group Ltd. (Tissot is a wholly-owned subsidiary)
Hayek Family Pool (Significant shareholders of The Swatch Group)
Public Shareholders (The Swatch Group is publicly traded on the SIX Swiss Exchange)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major Tissot-specific (brand level) executive hires or exits have been publicly announced in the last 12 months. Leadership, under CEO Sylvain Dolla (appointed July 2020), has remained stable. Changes within the broader Swatch Group may occur but are not listed here unless directly impacting Tissot's top brand leadership.

Technology (Tech Stack) used by Tissot

Discover the tools Tissot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tissot Email Formats and Examples

Tissot, as part of The Swatch Group, likely utilizes email formats common within the group or specific to the brand. A common professional email format is firstname.lastname@domain.com. For Tissot, this could be @tissot.ch, @tissotwatches.com, or @swatchgroup.com.

firstname.lastname@tissot.ch or firstname.lastname@swatchgroup.com

Format

jane.doe@tissot.ch

Example

75%

Success rate

News and media

Monochrome WatchesMarch 7, 2024

Tissot Expands PRX Line with New PRX Digital Models

Tissot announced the launch of the PRX Digital, blending the popular PRX design with a retro-digital display. The new models are available in 35mm and 40mm sizes, catering to modern preferences for vintage-inspired digital watches and expanding the highly successful PRX collection....more

Revolution WatchFebruary 1, 2024

Tissot Ambassador Liu Yifei Stars in New Campaign for Ballade and Chemin des Tourelles

Tissot launched a new campaign featuring its global ambassador, actress Liu Yifei. The campaign highlights the elegance of the Tissot Ballade and Chemin des Tourelles collections, emphasizing the brand's connection to sophisticated style and its Swiss watchmaking heritage....more

Swatch Group Press Release (via various financial news outlets)January 25, 2024

Swatch Group (Parent of Tissot) Reports Strong Growth in 2023

The Swatch Group announced its 2023 financial results, reporting net sales of CHF 7.888 billion, an increase of 5.2% at constant exchange rates. The watches & jewelry segment, which includes Tissot, saw continued strong demand, particularly in the entry and mid-range price segments where Tissot is a key player....more

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