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Tire Rack's Overview

Total employees642
HeadquartersSouth Bend
Founded1979

Tire Rack is a prominent American online retailer specializing in tires, wheels, and performance automotive parts and accessories. Renowned for its vast product selection, independent tire testing programs, extensive customer reviews, and rapid shipping from a national network of distribution centers, Tire Rack empowers consumers with comprehensive information to make well-informed purchasing decisions. They cater to a wide array of vehicles, including passenger cars, trucks, and SUVs, and are highly regarded for their automotive expertise and customer service within the aftermarket industry. In December 2021, Tire Rack was acquired by and merged with Discount Tire, combining two leaders in the tire and wheel retail space.

Where is Tire Rack's Headquarters?

Tire Rack officeTire Rack officeTire Rack officeTire Rack office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational hub, encompassing customer service, marketing, IT, a major distribution center, and a unique tire testing facility.

Notable Features:

The campus includes a state-of-the-art distribution warehouse, an advanced 10-acre test track for comprehensive tire evaluation, and modern office facilities.

Work Culture:

Characterized by a customer-centric and automotive enthusiast environment, emphasizing deep product knowledge, data-driven insights, and operational efficiency. Employees often share a strong passion for automobiles and performance.

HQ Significance:

The South Bend headquarters is foundational to Tire Rack's brand identity and operational strategy, hosting critical business functions and the distinctive testing facility that builds consumer trust and informs product recommendations.

Values Reflected in HQ: The headquarters embodies values of innovation (evident in the test track and online platform), expertise (through knowledgeable staff and rigorous testing), and customer focus (reflected in efficient distribution and comprehensive product information).

Location:

Tire Rack primarily focuses its sales and distribution operations within the United States, including shipping to APO/FPO addresses. They also ship to Canada. While their direct e-commerce fulfillment is largely North American, their comprehensive website, rich with tire test data, reviews, and fitment guides, is accessed by automotive enthusiasts and consumers globally, making their informational resources influential on an international scale. For destinations outside their direct shipping network, international customers often utilize freight forwarding services.

Street Address:

7101 Vorden Parkway

City:

South Bend

State/Province:

Indiana

Country:

USA

Tire Rack's Global Presence

Windsor, Connecticut, USA

Address: 775 Marshall Phelps Rd, Windsor, CT 06095

To provide efficient logistics and minimize delivery times for customers in New England and adjacent states, thereby enhancing the online purchasing experience and supporting regional sales.

McCarran, Nevada, USA

Address: 890 E. Newlands Dr, McCarran, NV 89434

To ensure timely product availability and swift delivery for customers on the West Coast, reinforcing Tire Rack's commitment to quick, reliable service and maintaining a competitive edge in a key market.

Midway, Georgia, USA

Address: 1150 Hendley Road, Midway, GA 31320

To enhance delivery speed and service efficiency for customers throughout the Southeast by leveraging its strategic position near major shipping routes and significant population centers.

Buying Intent Signals for Tire Rack

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Tire Rack

As of April 2025, Tire Rack' leadership includes:

Matt Edmonds - Executive Vice President, Tire Rack (A Discount Tire Company)
Mike Joines - Chief Operating Officer, Discount Tire (Formerly CEO of Tire Rack)
Dean Muglia - Chief Executive Officer, Discount Tire (Parent Company)

Investors of Tire Rack

Tire Rack has been backed by several prominent investors over the years, including:

The Veldman Family (Founders and long-term owners pre-acquisition)
Discount Tire (Acquired Tire Rack in December 2021, now parent company)
The Reinalt-Thomas Corporation (Owner of Discount Tire)
TSG Consumer Partners (Significant minority investor in Discount Tire)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Executive leadership for Tire Rack is integrated with its parent company, Discount Tire. Recent key appointments at Discount Tire are expected to influence the strategy and customer experience for all its brands, including Tire Rack. Specific changes solely for the Tire Rack division are less common as strategic hires typically occur at the parent level.

New Appointments:

Christian Roe, Christian Roe was appointed as Chief Experience & Merchandising Officer at Discount Tire. His role involves leading initiatives to improve the customer journey and product strategies for both the Discount Tire and Tire Rack businesses.

Technology (Tech Stack) used by Tire Rack

Discover the tools Tire Rack uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tire Rack Email Formats and Examples

Tire Rack, as part of Discount Tire, likely utilizes professional email formats common in large retail organizations. These often incorporate employee names. Standard formats may include [first_initial][last]@[domain] or [first].[last]@[domain]. For general customer inquiries, dedicated addresses like custsvc@tirerack.com are used.

[first_initial][last]@tirerack.com or [first].[last]@tirerack.com. Some integrated roles may use @discounttire.com.

Format

johnd@tirerack.com or jane.doe@tirerack.com

Example

70%

Success rate

News and media

Modern Tire DealerFebruary 22, 2024

Tire Rack and parent Discount Tire Open New California Distribution Center

Discount Tire and its subsidiary Tire Rack announced the opening of a new, expansive 800,000-square-foot distribution center in Redlands, California. This state-of-the-art facility is poised to significantly enhance service levels and delivery speeds for customers in Southern California and neighboring regions by stocking a vast inventory of tires and wheels....more

Company Press Release / Tire ReviewDecember 5, 2023

Tire Rack and Discount Tire Donate $100,000 to Gary Sinise Foundation

Continuing their commitment to community support, Tire Rack and its parent company Discount Tire jointly announced a $100,000 donation to the Gary Sinise Foundation. The funds will aid the foundation's efforts to support military service members, veterans, first responders, and their families....more

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