What Does Tire Choice Do?

Total employees5700
HeadquartersRochester
Founded1986

Tire Choice & Total Car Care is a well-established American automotive service provider specializing in a wide array of tire-related services and general vehicle maintenance and repair. Their offerings include tire sales, mounting, balancing, rotation, wheel alignments, oil changes, brake services, battery replacement, and more. Tire Choice aims to deliver reliable auto care through skilled technicians and quality parts, serving customers across numerous retail locations. The brand is part of Monro, Inc., one of the largest independent automotive undercar repair and tire service businesses in the United States.

Where Is Tire Choice's Headquarters?

Tire Choice officeTire Choice officeTire Choice officeTire Choice office
*Images sourced via web search. Rights belong to original owners

HQ Function

Monro, Inc.'s headquarters in Rochester is the central administrative and strategic hub for all its automotive service brands, including Tire Choice. Key functions performed here include executive leadership, financial management, national marketing strategy, human resources, information technology, legal affairs, and oversight of store operations.

Notable Features:

The facility is a corporate office designed to support the extensive operational needs of a large national retail service chain. While not known for unique architectural marvels, it's equipped to manage a complex network of stores and employees.

Work Culture:

The work culture at Monro, Inc., and by extension supporting Tire Choice, is focused on operational efficiency, customer satisfaction, and continuous improvement. There's a strong emphasis on supporting the field teams and maintaining high service standards across all locations.

HQ Significance:

This headquarters is pivotal as it serves as the nerve center for Monro, Inc.'s extensive network, including hundreds of Tire Choice locations. Decisions made here impact service delivery, brand development, and overall market strategy for a significant player in the U.S. auto care industry.

Values Reflected in HQ: The centralized operations at the headquarters reflect Monro's commitment to standardized quality, brand consistency, and efficient management of its diverse portfolio of automotive service centers, including the Tire Choice brand.

Location:

Tire Choice operations, as part of Monro, Inc., are concentrated within the United States. Monro, Inc. operates a vast network of automotive service and tire centers primarily in the eastern and midwestern regions of the U.S. While the company sources parts and equipment globally, its retail and service footprint is domestic.

Street Address:

200 Holleder Parkway

City:

Rochester

State/Province:

New York

Country:

USA

Where Else Does Tire Choice Operate Around the World?

Numerous cities primarily in Florida and other Southeastern US states.

Address: Tire Choice's 'other office locations' are its extensive network of retail service centers. Specific addresses vary by individual store.

Each Tire Choice service center is strategically located to serve local communities, providing accessible and reliable automotive care. Regional management, under Monro, Inc., ensures operational consistency, inventory management, and adherence to service quality standards across all stores within their respective territories.

Buying Intent Signals for Tire Choice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tire Choice? Meet the Executive Team

As of April 2025, Tire Choice' leadership includes:

Michael T. Broderick - President and Chief Executive Officer
Brian J. D'Ambrosia - Executive Vice President, Chief Financial Officer and Treasurer
Hope E. Hamilton - Executive Vice President, General Counsel, Chief Compliance Officer and Corporate Secretary
Deborah K. Brundage - Senior Vice President and Chief Marketing Officer
Mark S. Schminke - Senior Vice President, Store Operations

Who's Investing in Tire Choice?

Tire Choice has been backed by several prominent investors over the years, including:

Monro, Inc. is a publicly traded company, listed on the NASDAQ stock exchange under the ticker symbol MNRO.
As a public company, its investors include a mix of institutional shareholders (such as mutual funds, pension funds, and asset management firms like BlackRock and The Vanguard Group) and individual retail investors.

What Leadership Changes Has Tire Choice Seen Recently?

Hire1
Exits1

In the past year, Monro, Inc. strengthened its executive leadership by appointing Brian J. D'Ambrosia as its permanent Chief Financial Officer in November 2023. This followed a period where Brian R. Zimmerman served as Interim CFO.

Departures

Brian R. Zimmerman, Brian R. Zimmerman stepped down from the Interim CFO position upon the hiring of a permanent replacement.

New Appointments:

Brian J. D'Ambrosia, Brian J. D'Ambrosia was appointed to lead Monro's financial operations as EVP, CFO, and Treasurer.

What Technology (Tech Stack) Is Used byTire Choice?

Discover the tools Tire Choice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tire Choice Email Formats and Examples

Corporate email communications for matters pertaining to Tire Choice would generally be handled through Monro, Inc.'s email system. Standard corporate email patterns are typically used.

[first_initial][last]@monro.com (e.g., jdoe@monro.com) or [firstname].[lastname]@monro.com (e.g., jane.doe@monro.com)

Format

mbroderick@monro.com (example based on common format for CEO Michael T. Broderick)

Example

85%

Success rate

What's the Latest News About Tire Choice?

Monro, Inc. Investor RelationsMay 22, 2024

Monro, Inc. Reports Fourth Quarter and Full Year Fiscal 2024 Financial Results

Monro, Inc. released its financial results for the fourth quarter and full fiscal year 2024, discussing sales trends, profitability, and progress on its operational strategies. The report provided insights into the company's performance across its various automotive service brands....more

Monro, Inc. Investor RelationsFebruary 6, 2024

Monro, Inc. Reports Third Quarter Fiscal 2024 Financial Results

Monro, Inc. announced its financial results for the third quarter of fiscal 2024, detailing sales performance, comparable store sales, and earnings per share. The company highlighted progress on its strategic initiatives and market conditions....more

Business Wire (via Monro, Inc. IR)November 20, 2023

Monro, Inc. Appoints Brian D’Ambrosia as Chief Financial Officer

Monro, Inc. announced the appointment of Brian J. D’Ambrosia as Executive Vice President, Chief Financial Officer and Treasurer, effective November 27, 2023. He succeeded Brian R. Zimmerman, who had served as Interim Chief Financial Officer....more

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