What Does Tinuiti Do?

Total employees1154
HeadquartersNew York
Founded2004

Tinuiti is a leading independent performance marketing firm specializing in Streaming TV, retail media, and digital marketplaces. With over $3 billion in digital media under management and a team of over 1,200 experts, Tinuiti helps brands accelerate growth by unifying data from every source with human-centered strategy to build real-time audiences and activate them across the full digital marketing funnel. They are recognized for their deep expertise in search, social media, Amazon & marketplaces, programmatic advertising, and marketing analytics, focusing on delivering tangible business outcomes for their clients.

Where Is Tinuiti's Headquarters?

Tinuiti officeTinuiti officeTinuiti officeTinuiti office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as a primary hub for executive leadership, strategic planning, client services, business development, and supports Tinuiti's operations across North America and for global campaigns.

Notable Features:

Located in a modern commercial building in the Hudson Square neighborhood, Tinuiti's New York office is designed to foster collaboration and innovation. While specific internal features are proprietary, it likely includes open-plan workspaces, advanced technology infrastructure, and meeting areas conducive to a dynamic agency environment.

Work Culture:

Tinuiti champions a 'people-first,' remote-flexible culture rooted in its core values: 'Aim Higher,' 'Own It,' 'Iterate & Evolve,' 'Cultivate Connection,' and 'Be A Good Human.' The New York HQ, as a key physical location, supports this by offering a space for in-person collaboration, fostering innovation, continuous learning, and a client-centric approach within a supportive and inclusive atmosphere.

HQ Significance:

The New York headquarters is significant as it anchors Tinuiti in one of the world's most influential business and media markets. This location enhances its ability to attract top-tier talent, engage with industry leaders, and serve a diverse range of high-profile clients, solidifying its position as a leading performance marketing firm.

Values Reflected in HQ: The headquarters' environment likely reflects Tinuiti's core values through a design that encourages teamwork ('Cultivate Connection'), adaptability ('Iterate & Evolve'), and excellence ('Aim Higher'), providing a productive and inspiring space for its employees.

Location:

Tinuiti serves a diverse global clientele, managing international digital marketing campaigns across numerous countries and regions. While its physical offices are primarily concentrated in the United States, its expertise spans global platforms like Google, Meta, Amazon, TikTok, and various Streaming TV networks, enabling comprehensive support for brands aiming for worldwide reach. The company's remote-first approach also allows it to draw on a geographically diverse talent pool for global strategy and execution, ensuring localized relevance and impact for international campaigns.

Street Address:

200 Varick Street, Suite 601

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Tinuiti Operate Around the World?

Atlanta, GA/USA

Address: 75 Marietta Street NW, Suite 800, Atlanta, GA 30303

Acts as a key hub for Tinuiti's operations in the Southeastern United States, capitalizing on Atlanta's burgeoning tech and marketing talent pool to deliver innovative solutions and support regional client growth.

Philadelphia, PA/USA

Address: 1650 Arch Street, Suite 1906, Philadelphia, PA 19103

Strengthens Tinuiti's presence in the Mid-Atlantic region, offering localized expertise and support to clients while tapping into Philadelphia's rich talent ecosystem in marketing and technology.

Los Angeles, CA/USA

Address: 12130 Millennium Drive, Suite 300, Los Angeles, CA 90094

Serves as a strategic West Coast hub, leveraging its proximity to major media, entertainment, and tech companies to drive innovation and provide tailored marketing solutions in a dynamic market.

San Diego, CA/USA

Address: 600 B Street, Suite 300, San Diego, CA 92101

Enhances Tinuiti's footprint in Southern California, providing regional support and access to a skilled workforce in the marketing and technology sectors.

Buying Intent Signals for Tinuiti

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tinuiti? Meet the Executive Team

As of April 2025, Tinuiti' leadership includes:

Zach Morrison - Chief Executive Officer
Liz Rutgersson - Chief Media Officer
Obele Brown-West - Chief Solutions Officer
William Monfre - Chief Financial Officer
Nii Ahene - Chief Strategy Officer
Jeff Batuhan - Chief People Officer
Max Cheprasov - Chief Transformation Officer
Dalton Dorne - Chief Marketing Officer

Who's Investing in Tinuiti?

Tinuiti has been backed by several prominent investors over the years, including:

New Mountain Capital

What Leadership Changes Has Tinuiti Seen Recently?

Hire3
Exits1

Over the past year, Tinuiti has made strategic appointments to its executive team, enhancing its leadership in media, people operations, and business transformation. Key changes include the appointment of a new Chief Media Officer, a new Chief People Officer, and its first Chief Transformation Officer, alongside a planned transition in the Chief Media Officer role.

Departures

Jeremy Levine, Jeremy Levine departed from his role as Chief Media Officer, having previously led the company's media services.

New Appointments:

Liz Rutgersson, Liz Rutgersson was appointed as Chief Media Officer, bringing extensive experience to oversee Tinuiti's integrated media strategies.
Jeff Batuhan, Jeff Batuhan was appointed as Chief People Officer to spearhead Tinuiti's talent development and people-first culture initiatives.
Max Cheprasov, Max Cheprasov was appointed as Tinuiti's inaugural Chief Transformation Officer, tasked with leading strategic initiatives to evolve the company's capabilities.

What Technology (Tech Stack) Is Used byTinuiti?

Discover the tools Tinuiti uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tinuiti Email Formats and Examples

Tinuiti commonly uses the [first].[last]@tinuiti.com email format for its employees. This is the most prevalent pattern, though other formats may exist in smaller numbers. Knowing this can be useful for professional outreach.

[first].[last]@tinuiti.com

Format

jane.doe@tinuiti.com

Example

72%

Success rate

What's the Latest News About Tinuiti?

Tinuiti Blog • April 16, 2024

Tinuiti Releases Its 2024 Connected TV Guide for Advertisers

Tinuiti published its comprehensive 2024 Connected TV (CTV) Guide, offering advertisers insights and strategies to navigate the evolving landscape of streaming TV advertising, covering trends, measurement, and targeting opportunities....more

Tinuiti Blog • March 28, 2024

Tinuiti Launches Full-Funnel Retail Media Solution Tailored for CPG Brands

Tinuiti introduced a specialized full-funnel retail media solution aimed at CPG brands, designed to enhance their advertising effectiveness across various retail platforms from initial awareness through to purchase....more

Tinuiti Blog • February 1, 2024

Tinuiti Appoints Liz Rutgersson As Chief Media Officer To Drive Media Innovation And Excellence

Tinuiti announced the appointment of Liz Rutgersson to the role of Chief Media Officer. Rutgersson is tasked with leading Tinuiti's comprehensive media capabilities and fostering innovation to achieve outstanding client results....more

Tinuiti Blog • January 23, 2024

Tinuiti Recognized as an Amazon Marketing Cloud Signal Partner

Tinuiti announced its designation as an Amazon Marketing Cloud (AMC) Signal Partner, underscoring its advanced capabilities in utilizing AMC for sophisticated analytics and insights to optimize Amazon advertising strategies....more

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