What Does Tiendanube Do?

Total employees617
HeadquartersCiudad Autónoma de Buenos Aires
Founded2011

Tiendanube (known as Nuvemshop in Brazil) is the leading e-commerce platform in Latin America, dedicated to empowering small, medium, and large businesses to create, manage, and promote their online stores. With a mission to reduce the barriers to entrepreneurship, Tiendanube provides a comprehensive suite of tools including customizable store templates, payment gateway integrations (like Tiendanube Pago), shipping solutions, marketing tools, and robust analytics. The platform serves over 120,000 merchants across Argentina, Brazil, Mexico, Colombia, Chile, and Peru, enabling them to reach a wider audience and grow their businesses in the digital landscape. Tiendanube focuses on providing localized solutions tailored to the specific needs of the Latin American market, fostering a remote-first work culture with key operational hubs in major regional cities.

Where Is Tiendanube's Headquarters?

Tiendanube officeTiendanube officeTiendanube officeTiendanube office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key registered office and a hub for strategic decision-making, core product development, engineering, marketing, and administrative operations, coordinating efforts across Latin America.

Notable Features:

While specific architectural details of the physical office are not widely publicized due to its remote-first operational model, any physical Tiendanube spaces are designed to be modern, collaborative, and reflective of a dynamic tech environment when used for team gatherings or specific functions.

Work Culture:

Tiendanube fosters a remote-first, agile, and entrepreneurial work culture. It emphasizes ownership, impact, collaboration, and continuous learning. The culture is built on empowering individuals and teams to innovate and contribute to the company's mission of democratizing e-commerce in Latin America.

HQ Significance:

The Buenos Aires headquarters is significant as it's in the company's founding country and a major market. It anchors Tiendanube's deep understanding of the Latin American e-commerce landscape and supports its regional growth strategy.

Values Reflected in HQ: The operational model, including the Buenos Aires hub, reflects values of regional focus, adaptability, technological innovation, and empowering local talent and entrepreneurship across Latin America.

Location:

Tiendanube's primary operational focus is Latin America, with established presences in Argentina, Brazil (as Nuvemshop), Mexico, Colombia, Chile, and Peru. The company operates on a remote-first model, with employees distributed across these and other countries, primarily within LATAM. While its direct market operations are regional, the platform enables its merchants to sell globally. Key global functions such as engineering, product development, marketing, and customer support are managed with a deep understanding of Latin American languages (Spanish and Portuguese) and market specificities.

Street Address:

Ángel Justiniano Carranza 2459/2461

City:

Ciudad Autónoma de Buenos Aires

State/Province:

Ciudad Autónoma de Buenos Aires

Country:

Argentina

Where Else Does Tiendanube Operate Around the World?

São Paulo, São Paulo, Brazil

Address: Key operational hub in São Paulo (operates as Nuvemshop). Physical office address is typically for registration or specific team needs, supporting a largely remote workforce.

To lead and expand in Brazil's vast e-commerce market, providing tailored solutions like Nuvem Pay and Nuvem Envio, and driving innovation for Brazilian merchants.

Mexico City, CDMX, Mexico

Address: Key operational hub in Mexico City. Supports a remote workforce with physical presence for strategic functions and registration.

To capture the significant growth potential of the Mexican e-commerce market and provide localized support and services to empower Mexican businesses online.

Bogotá, Cundinamarca, Colombia

Address: Key operational hub in Bogotá. Supports a remote workforce with physical presence for strategic functions and registration.

To establish a strong presence and cater to the growing e-commerce needs of Colombian entrepreneurs, offering localized solutions and support.

Buying Intent Signals for Tiendanube

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tiendanube? Meet the Executive Team

As of April 2025, Tiendanube' leadership includes:

Santiago Sosa - Co-founder & Chief Executive Officer (CEO)
Alejandro Vázquez - Co-founder & Chief Commercial Officer (CCO)
Martín Palombo - Co-founder & Chief Product Officer (CPO)
Alejandro Alfonso - Co-founder & Chief Technology Officer (CTO)
Patricia Cossia - Chief Financial Officer (CFO)
Matt Cole - Chief Operating Officer (COO)
Daniela Topelberg - Chief People Officer
Gonzalo Latugaye - Chief Marketing Officer (CMO)

Who's Investing in Tiendanube?

Tiendanube has been backed by several prominent investors over the years, including:

Accel
Kaszek Ventures
Tiger Global Management
Insight Partners
SoftBank Latin America Fund
Qualcomm Ventures
ThornTree Capital Partners
Sunley House Capital Management (Advent International)
IGNIA Partners

What Leadership Changes Has Tiendanube Seen Recently?

Hire1
Exits0

Tiendanube has strategically bolstered its executive team to navigate its expansion phase. Notably, a new Chief Operating Officer joined in late 2022, enhancing operational capabilities. The core C-suite has shown stability over the past 12-18 months with no major publicly announced C-level departures during the immediate last 12 months (May 2023-May 2024). The company continues to build out its senior management across various functions.

New Appointments:

Matt Cole, Matt Cole was appointed as Chief Operating Officer to oversee and scale Tiendanube's operations across Latin America, bringing extensive experience from global tech and e-commerce companies. This appointment was key for the company's growth phase.

What Technology (Tech Stack) Is Used byTiendanube?

Discover the tools Tiendanube uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tiendanube Email Formats and Examples

Tiendanube commonly uses standard professional email formats. The most frequently observed patterns for company email addresses are [first_initial][last_name]@tiendanube.com (e.g., jdoe@tiendanube.com) or [first_name].[last_name]@tiendanube.com (e.g., jane.doe@tiendanube.com). Variations might exist, but these are typical starting points.

[first_initial][last]@tiendanube.com or [first].[last]@tiendanube.com

Format

ssosa@tiendanube.com or santiago.sosa@tiendanube.com

Example

70%

Success rate

What's the Latest News About Tiendanube?

iupanaMay 7, 2024

Nuvemshop (Tiendanube) refines credit strategies in Mexico, focusing on merchant financial solutions

Nuvemshop (Tiendanube's brand in Brazil and increasingly used for financial services) is enhancing its credit offerings for merchants in Mexico, including its Nuvem Pay solution, to compete with other major tech players by providing embedded financial services to its users....more

Startups BrasilApril 10, 2024

Nuvemshop (Tiendanube) launches AI hub for content creation and virtual store management

Nuvemshop introduced an Artificial Intelligence hub featuring tools designed to assist merchants in creating marketing content, such as product descriptions and social media posts, and in managing their online stores more efficiently using generative AI....more

E recipiente (ecommerce news)April 2, 2024

Nuvemshop (Tiendanube) reports BRL 840 million in SME sales during Easter 2024, up 29% YoY

According to a report by Nuvemshop (Tiendanube in Brazil), small and medium-sized enterprises on its platform generated BRL 840 million (approx. USD 168 million) in revenue during the Easter 2024 period, marking a 29% increase compared to the same period in the previous year....more

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