HQ Function

Manages brand strategy, franchise operations, marketing, R&D collaboration, and innovation for the Tide Cleaners network of services.

Notable Features:

Leverages Procter & Gamble's extensive R&D facilities, corporate infrastructure, and brand management expertise. The P&G campus includes state-of-the-art research labs and collaborative workspaces.

Work Culture:

Focused on brand excellence, customer-centric innovation, and supporting a nationwide network of franchisees. Embodies P&G's culture of consumer understanding, quality, and building trusted brands.

HQ Significance:

Serves as the central hub for expanding the trusted Tide brand into the services sector, combining P&G's fabric care expertise with a modern approach to laundry and dry cleaning.

Values Reflected in HQ: Trust, Quality, Innovation, Convenience, and Customer Care, reflecting core Tide and P&G values in its service delivery and brand promise.

Location:

Tide Cleaners currently operates primarily within the United States. While its parent company, Procter & Gamble, has a vast global presence, the Tide Cleaners service brand is focused on the U.S. market. Global functions supporting the brand would include leveraging P&G's international R&D, supply chain insights, and marketing expertise if future international expansion is pursued. Support for the US operations draws on P&G's global capabilities.

Street Address:

1 Procter & Gamble Plaza

City:

Cincinnati

State/Province:

Ohio

Country:

USA