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Tictail was a Swedish social e-commerce platform founded in May 2011 by Carl Waldekranz, Kaj Drobin, Siavash Ghorbani, and Birk Nilsson. It provided a simple, free, and mobile-first platform for individuals and small businesses to create online stores and a marketplace for consumers to discover unique products from emerging brands worldwide. Tictail emphasized beautiful design, ease of use, and community. In November 2018, Shopify announced its acquisition of Tictail. Subsequently, the Tictail platform and services were shut down on April 1, 2019, with merchants encouraged to migrate to Shopify.
The Stockholm headquarters housed the core engineering, product development, design, and European operations teams. It was the birthplace of the platform.
As a modern tech startup, Tictail's offices likely featured open-plan layouts, collaborative spaces, and Scandinavian design influences, aimed at fostering creativity and teamwork. Specific architectural details are not widely publicized.
Tictail was known for a vibrant, innovative, and fast-paced startup culture. It emphasized empowering creators, a strong sense of community, and a mission-driven approach to democratize e-commerce.
The Stockholm HQ was central to Tictail's identity, product innovation, and initial growth, establishing it as a key player in the European tech scene before its global expansion.
Prior to its acquisition, Tictail operated a global platform accessible to sellers and buyers worldwide. While its physical offices were primarily in Stockholm and New York, its e-commerce service enabled independent brands from numerous countries to reach a global customer base. The platform supported multiple languages and currencies, facilitating international trade for small businesses.
Malmskillnadsgatan 32 (Historical Stockholm Address)
Stockholm
Stockholm County
Sweden
Address: Previously located in areas like SoHo, specific former address not widely publicized.
To establish and grow Tictail's presence in the large and influential North American e-commerce market, attracting US-based sellers and consumers to the platform.
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As of April 2025, Tictail' leadership includes:
Tictail has been backed by several prominent investors over the years, including:
As Tictail was acquired by Shopify in late 2018 and ceased operations in April 2019, there have been no executive movements for Tictail as an independent entity in the last 12 months. The most significant 'exits' were the transition of leadership and employees following the acquisition. Many founders and key personnel moved to roles within Shopify or pursued new ventures.
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While Tictail is no longer operational, email formats for tech companies commonly include combinations of first name, last name, or first initial. The domain would have been @tictail.com.
[first].[last]@tictail.com or [first_initial][last]@tictail.com or [first]@tictail.com
Format
jane.doe@tictail.com
Example
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Success rate
TechCrunch • November 21, 2018
Shopify announced its acquisition of Tictail, a Stockholm-based e-commerce platform. The move was aimed at bolstering Shopify's capabilities and talent pool, particularly in Europe. Tictail was known for its marketplace and tools for independent brands....more
Digital Commerce 360 • December 19, 2018
Following its acquisition by Shopify, it was confirmed that the Tictail platform would be shut down on April 1, 2019. Merchants on Tictail were provided with resources and guidance to migrate their online stores to the Shopify platform....more
TechCrunch • May 22, 2015
Tictail announced a $22 million Series B funding round led by Thrive Capital, with participation from existing investors including Creandum and Balderton Capital. The funding was intended to fuel international expansion and product development for its platform catering to small businesses....more
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