What Does Tiara Yachts Do?

Total employees234
HeadquartersHolland
Founded1974

Tiara Yachts, a division of S2 Yachts, Inc., is an American-made luxury yacht manufacturer headquartered in Holland, Michigan. For over 65 years (tracing back to founder Leon Slikkers' start in 1955), the Slikkers family has been dedicated to building high-quality, innovative, and seaworthy boats. Tiara Yachts, established in 1976, are renowned for their timeless design, exceptional performance, and meticulous craftsmanship, catering to discerning boaters seeking premium inboard and outboard-powered vessels ranging from 34 to 60 feet.

Where Is Tiara Yachts's Headquarters?

Tiara Yachts officeTiara Yachts officeTiara Yachts officeTiara Yachts office
*Images sourced via web search. Rights belong to original owners

HQ Function

Primary manufacturing facility, design and engineering hub, corporate administration, and customer service center.

Notable Features:

State-of-the-art manufacturing plant with advanced boat building technologies including resin infusion, dedicated lamination facilities, vertically integrated production (including in-house upholstery and wood shops), extensive finishing bays, and on-site water access for testing.

Work Culture:

A family-owned business culture emphasizing craftsmanship, quality, employee well-being, and a strong sense of community. Focus on continuous improvement, innovation in boat building, and fostering long-term employee relationships.

HQ Significance:

The heart of Tiara Yachts' operations, where generations of boat building expertise are applied to create every vessel. A significant employer in the Holland, MI area and a cornerstone of the Slikkers family's legacy in the American marine industry.

Values Reflected in HQ: Commitment to American-made quality, innovation, integrity, family values, customer satisfaction, and dedication to the craft of boat building.

Location:

Tiara Yachts supports its customers globally through an extensive network of authorized dealerships and service centers across North America, Europe, the Middle East, Asia, and Australia. While manufacturing is based in the USA, their sales, marketing, and after-sales support functions have a worldwide reach, ensuring a premium ownership experience internationally.

Street Address:

725 East 40th Street

City:

Holland

State/Province:

Michigan

Country:

USA

Where Else Does Tiara Yachts Operate Around the World?

No additional office locations available.

Buying Intent Signals for Tiara Yachts

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tiara Yachts? Meet the Executive Team

As of April 2025, Tiara Yachts' leadership includes:

Tom Slikkers - CEO, S2 Yachts (Parent Company of Tiara Yachts)
David Slikkers - President, S2 Yachts (Parent Company of Tiara Yachts)
Dave O'Connell - Vice President of Sales and Marketing, Tiara Yachts
Sue Slikkers Fredricks - Vice President of Finance/CFO, S2 Yachts (Parent Company of Tiara Yachts)
Tim Slikkers - Vice President of Operations, S2 Yachts (Parent Company of Tiara Yachts)

Who's Investing in Tiara Yachts?

Tiara Yachts has been backed by several prominent investors over the years, including:

S2 Yachts, Inc. (Privately Held/Family-Owned)

What Leadership Changes Has Tiara Yachts Seen Recently?

Hire1
Exits0

In the past year, Tiara Yachts has seen strategic appointments and promotions to strengthen its product and sales leadership. Dave O'Connell was notably promoted to Vice President of Sales and Marketing. Information on executive departures is not readily publicly available for the privately held company.

New Appointments:

Dave O'Connell, Dave O'Connell was promoted to Vice President of Sales and Marketing for Tiara Yachts, leveraging his extensive experience within the company after serving in various sales and marketing leadership roles.

What Technology (Tech Stack) Is Used byTiara Yachts?

Discover the tools Tiara Yachts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tiara Yachts Email Formats and Examples

Tiara Yachts, as part of S2 Yachts, likely utilizes common corporate email patterns. The most probable formats include first initial followed by last name, or first name.last name, at their tiarayachts.com domain. Some communications may also originate from the s2yachts.com domain.

[first_initial][last]@tiarayachts.com (e.g. jsmith@tiarayachts.com) or [first].[last]@tiarayachts.com (e.g. john.smith@tiarayachts.com)

Format

jsmith@tiarayachts.com

Example

85%

Success rate

What's the Latest News About Tiara Yachts?

Boating IndustryFebruary 15, 2024

Tiara Yachts Unveils EX 54 at Miami International Boat Show

Tiara Yachts showcased its new flagship model, the EX 54, at the 2024 Miami International Boat Show. This luxury adventure yacht combines versatility, innovative design, and performance, marking a significant addition to Tiara's EX lineup....more

Trade Only TodayApril 27, 2023

Tiara Yachts Promotes O'Connell to VP of Sales and Marketing

Tiara Yachts announced the promotion of Dave O’Connell to vice president of sales and marketing. O’Connell has been with the S2 Yachts family for over a decade in various sales and marketing leadership roles....more

Boating IndustrySeptember 14, 2023

Tiara Yachts announces launch of all-new 48 LE

Tiara Yachts announced the launch of its all-new 48 LE. The flagship of the Luxury Express series, the 48 LE builds on the legacy of the 43 LE, offering enhanced space, amenities and performance....more

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