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Tiara Yachts, a division of S2 Yachts, Inc., is an American-made luxury yacht manufacturer headquartered in Holland, Michigan. For over 65 years (tracing back to founder Leon Slikkers' start in 1955), the Slikkers family has been dedicated to building high-quality, innovative, and seaworthy boats. Tiara Yachts, established in 1976, are renowned for their timeless design, exceptional performance, and meticulous craftsmanship, catering to discerning boaters seeking premium inboard and outboard-powered vessels ranging from 34 to 60 feet.
Primary manufacturing facility, design and engineering hub, corporate administration, and customer service center.
State-of-the-art manufacturing plant with advanced boat building technologies including resin infusion, dedicated lamination facilities, vertically integrated production (including in-house upholstery and wood shops), extensive finishing bays, and on-site water access for testing.
A family-owned business culture emphasizing craftsmanship, quality, employee well-being, and a strong sense of community. Focus on continuous improvement, innovation in boat building, and fostering long-term employee relationships.
The heart of Tiara Yachts' operations, where generations of boat building expertise are applied to create every vessel. A significant employer in the Holland, MI area and a cornerstone of the Slikkers family's legacy in the American marine industry.
Tiara Yachts supports its customers globally through an extensive network of authorized dealerships and service centers across North America, Europe, the Middle East, Asia, and Australia. While manufacturing is based in the USA, their sales, marketing, and after-sales support functions have a worldwide reach, ensuring a premium ownership experience internationally.
725 East 40th Street
Holland
Michigan
USA
No additional office locations available.
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As of April 2025, Tiara Yachts' leadership includes:
Tiara Yachts has been backed by several prominent investors over the years, including:
In the past year, Tiara Yachts has seen strategic appointments and promotions to strengthen its product and sales leadership. Dave O'Connell was notably promoted to Vice President of Sales and Marketing. Information on executive departures is not readily publicly available for the privately held company.
Discover the tools Tiara Yachts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Tiara Yachts, as part of S2 Yachts, likely utilizes common corporate email patterns. The most probable formats include first initial followed by last name, or first name.last name, at their tiarayachts.com domain. Some communications may also originate from the s2yachts.com domain.
[first_initial][last]@tiarayachts.com (e.g. jsmith@tiarayachts.com) or [first].[last]@tiarayachts.com (e.g. john.smith@tiarayachts.com)
Format
jsmith@tiarayachts.com
Example
85%
Success rate
Boating Industry • February 15, 2024
Tiara Yachts showcased its new flagship model, the EX 54, at the 2024 Miami International Boat Show. This luxury adventure yacht combines versatility, innovative design, and performance, marking a significant addition to Tiara's EX lineup....more
Trade Only Today • April 27, 2023
Tiara Yachts announced the promotion of Dave O’Connell to vice president of sales and marketing. O’Connell has been with the S2 Yachts family for over a decade in various sales and marketing leadership roles....more
Boating Industry • September 14, 2023
Tiara Yachts announced the launch of its all-new 48 LE. The flagship of the Luxury Express series, the 48 LE builds on the legacy of the 43 LE, offering enhanced space, amenities and performance....more
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