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Thymes is a beloved brand dedicated to creating high-quality, artfully crafted fragrances for bath, body, and home. With a rich history of over 40 years, Thymes draws inspiration from nature to develop unique and captivating scents like Frasier Fir, Eucalyptus, and Lavender. The brand focuses on formulations that are skin-compatible, environmentally friendly, and cruelty-free, blending botanical extracts with sophisticated fragrance profiles. Thymes products aim to enhance everyday living by transforming daily routines into cherished rituals. Since 2016, Thymes has been a part of CURiO Brands, a company specializing in marketing and manufacturing scented home fragrance and personal care products.
The headquarters serves as the central hub for CURiO Brands, encompassing administrative, marketing, product development, and operational leadership for Thymes and other brands under its portfolio.
The facility is located in an industrial area, likely optimized for both office functions and potentially light manufacturing or product assembly/distribution coordination. Specific architectural highlights are not widely publicized for private company HQs.
As part of CURiO Brands, the work culture is likely focused on creativity, brand stewardship, and consumer satisfaction, reflecting the premium nature of Thymes products. Emphasis on collaboration and innovation in fragrance and personal care.
The Minneapolis headquarters is significant as it centralizes the strategic direction and operations for Thymes, ensuring brand consistency and growth within the CURiO Brands portfolio. It leverages the region's talent pool and business ecosystem.
Thymes products are primarily distributed across North America, available through its e-commerce website (thymes.com), specialty retailers, department stores, and boutiques. While its main market focus is the United States and Canada, select products may be found internationally through online retailers or distributors catering to specific regions. CURiO Brands supports the global aspirations of its portfolio, including Thymes, by managing distribution and retail partnerships.
600 Industrial Blvd NE
Minneapolis
MN
USA
Address: [Address not publicly specified for general office, primarily a manufacturing and distribution hub for Capri Blue under CURiO Brands]
Serves as a key manufacturing and distribution center for CURiO Brands' portfolio, enhancing production capacity and logistical reach in the Southern US.
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As of April 2025, Thymes' leadership includes:
Thymes has been backed by several prominent investors over the years, including:
Publicly available information does not indicate significant executive new hires or exits at CURiO Brands (parent company of Thymes) within the last 12 months. Leadership changes in privately held companies like CURiO Brands are often not as widely publicized as those in publicly traded companies.
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As Thymes is a brand within CURiO Brands, professional email communications typically originate from or are directed to @curiobrands.com addresses. Common corporate email formats include a combination of first name, last name, or initials.
[first_initial][last]@curiobrands.com (e.g., jdoe@curiobrands.com), [first].[last]@curiobrands.com (e.g., jane.doe@curiobrands.com)
Format
asmith@curiobrands.com
Example
70%
Success rate
PR Newswire • October 24, 2023
Thymes announced the launch of its new limited-edition Gingerbread collection, featuring a warm and spicy gourmand fragrance. The collection includes candles, diffusers, and hand soap, designed to evoke the festive spirit of the holiday season....more
Gift Shop Plus • January 5, 2024
CURiO Brands, the parent company of Thymes and Capri Blue, announced its participation in the Dallas Total Home & Gift Market. The company presented its latest collections and best-selling products from both brands to retailers and industry professionals....more
Happi Magazine • August 1, 2023
Thymes has refreshed its iconic Frasier Fir fragrance line, introducing updated product designs and positioning it as an 'Everyday' collection, extending its appeal beyond the traditional holiday season....more
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