What Does Threshold Enterprises Do?

Total employees298
HeadquartersScotts Valley
Founded1978

Threshold Enterprises, Inc. is a significant player in the nutritional supplement industry, widely recognized for its dedication to quality, scientific research, and innovation. The company manufactures and distributes a broad portfolio of dietary supplements under well-respected brands, most notably Source Naturals® and Planetary Herbals®. Founded with a mission to empower individuals to take responsibility for their health, Threshold Enterprises focuses on providing high-potency, science-backed formulations that address a variety of wellness needs. Their products encompass vitamins, minerals, herbs, and specialty nutrients, catering to health-conscious consumers seeking natural and effective solutions.

Where Is Threshold Enterprises's Headquarters?

Threshold Enterprises officeThreshold Enterprises officeThreshold Enterprises officeThreshold Enterprises office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for corporate strategy, administration, research and development, product formulation, quality control, marketing, and overall operations management for its brands.

Notable Features:

The facility likely includes advanced laboratories for product testing and quality assurance, R&D spaces for new product development, and administrative offices. It's designed to support the rigorous standards of the supplement industry.

Work Culture:

The work culture at Threshold Enterprises is expected to be focused on scientific integrity, innovation in natural health, collaboration, and a commitment to consumer well-being, reflecting its industry and mission.

HQ Significance:

This location is crucial for maintaining oversight on product quality, driving innovation, and coordinating the distribution of its well-known supplement brands across national and international markets.

Values Reflected in HQ: The headquarters likely embodies the company's core values of quality, efficacy, innovation, natural health, and a science-based approach to wellness.

Location:

Threshold Enterprises primarily operates from the United States but distributes its products, including Source Naturals and Planetary Herbals, to numerous countries worldwide through international distributors and online retail channels. Their global presence is focused on making their health and wellness supplements accessible to a broad international consumer base, adapting marketing and product information to meet regional needs and regulations.

Street Address:

23 Janis Way

City:

Scotts Valley

State/Province:

CA

Country:

USA

Where Else Does Threshold Enterprises Operate Around the World?

Santa Cruz, CA, USA

Address: Specific street address not publicly listed for all operational units, but operations are concentrated in the Santa Cruz County area, including Scotts Valley.

To support the primary manufacturing, quality control, and distribution logistics for Threshold Enterprises' nutritional supplement brands, leveraging the proximity to its headquarters.

Buying Intent Signals for Threshold Enterprises

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Threshold Enterprises? Meet the Executive Team

As of April 2025, Threshold Enterprises' leadership includes:

Ira Goldberg - Founder, President and CEO
Tom বায়les - Chief Financial Officer
Justin Molloy - Chief Operating Officer

Who's Investing in Threshold Enterprises?

Threshold Enterprises has been backed by several prominent investors over the years, including:

Primarily Privately Held/Founder Owned

What Leadership Changes Has Threshold Enterprises Seen Recently?

Hire0
Exits0

As a privately held company, Threshold Enterprises does not frequently publicize executive changes. No major executive hires or exits have been widely reported in the last 12 months, suggesting leadership stability.

What Technology (Tech Stack) Is Used byThreshold Enterprises?

Discover the tools Threshold Enterprises uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Threshold Enterprises Email Formats and Examples

The most common email format for Threshold Enterprises is likely [first_initial][last]@thresholdenterprises.com (e.g., jdoe@thresholdenterprises.com). Other variations might exist but this is a typical structure for companies of its type.

[first_initial][last]@thresholdenterprises.com

Format

igoldberg@thresholdenterprises.com

Example

80%

Success rate

What's the Latest News About Threshold Enterprises?

Vitamin Retailer Magazine • July 12, 2023

Source Naturals Wellness Formula® Wins 2023 Vity Award

Source Naturals, a brand of Threshold Enterprises, announced that its Wellness Formula® has once again been honored with a Vity Award by Vitamin Retailer Magazine. This marks another year of recognition for the popular immune support supplement, underscoring its quality and consumer preference....more

WholeFoods Magazine • March 5, 2023

Source Naturals Celebrates Over 40 Years of Wellness Innovation

Threshold Enterprises' flagship brand, Source Naturals, celebrated its 40th anniversary, highlighting four decades of pioneering contributions to the nutritional supplement industry, including the introduction of the comprehensive Wellness Formula....more

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