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Threshold Enterprises, Inc. is a significant player in the nutritional supplement industry, widely recognized for its dedication to quality, scientific research, and innovation. The company manufactures and distributes a broad portfolio of dietary supplements under well-respected brands, most notably Source Naturals® and Planetary Herbals®. Founded with a mission to empower individuals to take responsibility for their health, Threshold Enterprises focuses on providing high-potency, science-backed formulations that address a variety of wellness needs. Their products encompass vitamins, minerals, herbs, and specialty nutrients, catering to health-conscious consumers seeking natural and effective solutions.
The headquarters serves as the central hub for corporate strategy, administration, research and development, product formulation, quality control, marketing, and overall operations management for its brands.
The facility likely includes advanced laboratories for product testing and quality assurance, R&D spaces for new product development, and administrative offices. It's designed to support the rigorous standards of the supplement industry.
The work culture at Threshold Enterprises is expected to be focused on scientific integrity, innovation in natural health, collaboration, and a commitment to consumer well-being, reflecting its industry and mission.
This location is crucial for maintaining oversight on product quality, driving innovation, and coordinating the distribution of its well-known supplement brands across national and international markets.
Threshold Enterprises primarily operates from the United States but distributes its products, including Source Naturals and Planetary Herbals, to numerous countries worldwide through international distributors and online retail channels. Their global presence is focused on making their health and wellness supplements accessible to a broad international consumer base, adapting marketing and product information to meet regional needs and regulations.
23 Janis Way
Scotts Valley
CA
USA
Address: Specific street address not publicly listed for all operational units, but operations are concentrated in the Santa Cruz County area, including Scotts Valley.
To support the primary manufacturing, quality control, and distribution logistics for Threshold Enterprises' nutritional supplement brands, leveraging the proximity to its headquarters.
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As of April 2025, Threshold Enterprises' leadership includes:
Threshold Enterprises has been backed by several prominent investors over the years, including:
As a privately held company, Threshold Enterprises does not frequently publicize executive changes. No major executive hires or exits have been widely reported in the last 12 months, suggesting leadership stability.
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The most common email format for Threshold Enterprises is likely [first_initial][last]@thresholdenterprises.com (e.g., jdoe@thresholdenterprises.com). Other variations might exist but this is a typical structure for companies of its type.
[first_initial][last]@thresholdenterprises.com
Format
igoldberg@thresholdenterprises.com
Example
80%
Success rate
Vitamin Retailer Magazine • July 12, 2023
Source Naturals, a brand of Threshold Enterprises, announced that its Wellness Formula® has once again been honored with a Vity Award by Vitamin Retailer Magazine. This marks another year of recognition for the popular immune support supplement, underscoring its quality and consumer preference....more
WholeFoods Magazine • March 5, 2023
Threshold Enterprises' flagship brand, Source Naturals, celebrated its 40th anniversary, highlighting four decades of pioneering contributions to the nutritional supplement industry, including the introduction of the comprehensive Wellness Formula....more
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