What Does Thrasio Do?

Total employees398
HeadquartersWalpole
Founded2018

Thrasio is a digitally native consumer goods company that acquires and operates successful Amazon third-party private label businesses and other direct-to-consumer brands. Pioneering the Amazon aggregator model, Thrasio leverages expertise in marketing, product development, supply chain, and data analytics to scale brands globally. After a period of rapid expansion, the company underwent a financial restructuring, successfully emerging from Chapter 11 in May 2024 with a strengthened balance sheet and a renewed focus on profitable growth and operational excellence.

Where Is Thrasio's Headquarters?

Thrasio officeThrasio officeThrasio officeThrasio office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic decision-making, global operations management, brand acquisition strategy, finance, and corporate functions for the consumer goods company.

Notable Features:

Modern office facilities within a suburban business park, designed to support a collaborative and innovative workforce. Specific architectural details are not widely publicized.

Work Culture:

Historically entrepreneurial and fast-paced. Post-restructuring, the culture emphasizes sustainable growth, operational efficiency, and data-driven strategies, with a focus on rebuilding and innovation in the e-commerce space.

HQ Significance:

The headquarters is pivotal for Thrasio's identity as a pioneer in the Amazon aggregation model and its ongoing efforts to lead and innovate in the digital consumer goods market, especially following its recent financial restructuring.

Values Reflected in HQ: Resilience, adaptability, and a commitment to data-driven e-commerce innovation. The focus post-restructuring includes fiscal responsibility and strategic brand management, reflected in a more streamlined operational hub.

Location:

Thrasio maintains a global presence to support its worldwide operations, with key teams and functions distributed across North America, Europe, and Asia. This global footprint enables Thrasio to manage its diverse portfolio of consumer brands effectively on various e-commerce platforms, supporting international brand acquisition, product development, localized marketing, complex supply chain logistics, and customer service tailored to regional markets.

Street Address:

85 Upland Road, Suite 100

City:

Walpole

State/Province:

Massachusetts

Country:

USA

Where Else Does Thrasio Operate Around the World?

New York City, New York/USA

Address: Specific current address details are not publicly available post-restructuring; typically located in Manhattan.

Supports East Coast operations, access to major media and advertising networks, and a critical market for consumer brands.

London, UK/United Kingdom

Address: Specific current address details are not publicly available post-restructuring.

Serves as a hub for European market penetration, local brand management, and navigating regional e-commerce regulations and consumer preferences.

Tokyo, Japan

Address: Specific current address details are not publicly available post-restructuring.

Facilitates expansion into Japan and other key Asian markets, leveraging local e-commerce platform knowledge and consumer insights.

Buying Intent Signals for Thrasio

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Thrasio? Meet the Executive Team

As of April 2025, Thrasio' leadership includes:

Greg Greeley - Chief Executive Officer
Stephanie Fox - President
Brian Frisch - Chief Financial Officer
Matt Vagias - Chief Legal Officer & Head of Corporate Development
Keri Fazio - Chief People Officer

Who's Investing in Thrasio?

Thrasio has been backed by several prominent investors over the years, including:

Advent International
Carlyle's Emerging Sovereign Group (ESG)
H.I.G. Capital
Patience Capital Partners
Silver Lake
Oaktree Capital Management
Upper90

What Leadership Changes Has Thrasio Seen Recently?

Hire3
Exits1

Over the past year, Thrasio has strategically strengthened its executive team with key appointments in finance, legal, and human resources. These changes were pivotal as the company navigated its financial restructuring and emerged poised for future growth and stability.

Departures

Bill Wafford, Bill Wafford departed his role as CFO, preceding the appointment of Brian Frisch in May 2023.

New Appointments:

Brian Frisch, Brian Frisch was appointed Chief Financial Officer to helm Thrasio's financial strategy.
Matt Vagias, Matt Vagias was appointed Chief Legal Officer and Head of Corporate Development.
Keri Fazio, Keri Fazio was appointed Chief People Officer to lead Thrasio's people operations.

What Technology (Tech Stack) Is Used byThrasio?

Discover the tools Thrasio uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Thrasio Email Formats and Examples

Thrasio primarily utilizes an email format combining the employee's first name and last name, or first initial and last name, separated by a dot or concatenated, followed by '@thrasio.com'. The most common patterns are [first].[last]@thrasio.com and [first_initial][last]@thrasio.com.

[first].[last]@thrasio.com or [first_initial][last]@thrasio.com

Format

jane.doe@thrasio.com or jdoe@thrasio.com

Example

75%

Success rate

What's the Latest News About Thrasio?

PR Newswire • May 21, 2024

Thrasio Successfully Emerges from Chapter 11

Thrasio announced it has successfully completed its financial restructuring process and emerged from Chapter 11. The company eliminated approximately $495 million of debt and received more than $90 million in new capital, positioning it for long-term growth....more

Reuters • February 28, 2024

Amazon aggregator Thrasio files for bankruptcy

Thrasio Holdings filed for Chapter 11 bankruptcy protection in New Jersey. The company aimed to use the process to reduce its debt load significantly and streamline its operations amid a challenging market for e-commerce aggregators....more

Company Statement / Industry Reports (e.g., Retail Dive, Modern Retail) • May 22, 2024

Thrasio CEO Greg Greeley Outlines Vision for 'New Chapter' Post-Bankruptcy Emergence

Following Thrasio's emergence from Chapter 11, CEO Greg Greeley emphasized the company's focus on profitable growth, operational excellence, and leveraging its strengthened financial position. He highlighted plans to continue acquiring and scaling high-potential brands with a more disciplined and data-driven approach....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Thrasio, are just a search away.