What Does Thistle Do?

Total employees374
HeadquartersVacaville
Founded2013

Thistle is a direct-to-consumer food and beverage company that focuses on providing healthy, convenient, and delicious plant-forward meals, snacks, and cold-pressed juices. Their mission is to make it incredibly simple for people to get and stay healthy while also promoting a more sustainable food system. Thistle's offerings are chef-crafted, nutritionist-designed, and delivered ready-to-eat, catering to busy individuals seeking nutritious food options without the hassle of cooking.

Where Is Thistle's Headquarters?

Thistle officeThistle officeThistle officeThistle office
*Images sourced via web search. Rights belong to original owners

HQ Function

Primary food production, culinary research and development, operations management, quality control, and regional logistics hub.

Notable Features:

State-of-the-art, large-scale food production facility designed for fresh meal preparation, packaging, and efficient logistics. Emphasis on advanced food safety protocols and sustainable operational practices.

Work Culture:

A mission-driven environment focused on health, wellness, and sustainability. The culture is typically fast-paced and collaborative, with a strong emphasis on product quality, innovation in plant-based cuisine, and customer satisfaction. Employees often share a passion for healthy living and contributing to a positive food system.

HQ Significance:

The Vacaville facility is crucial for Thistle's ability to produce and distribute fresh, ready-to-eat meals across its extensive West Coast service area. It underpins their commitment to quality control, ingredient sourcing, and scaling operations to meet growing demand.

Values Reflected in HQ: The headquarters reflects Thistle's core values through its commitment to freshness (large-scale daily production), quality (controlled environment and processes), sustainability (efficient operations, focus on plant-based ingredients), and accessibility to healthy food for its customers.

Location:

Thistle currently operates and delivers primarily within the western United States. Their service areas include major metropolitan regions and surrounding communities in states such as California, Arizona, Idaho, Nevada, Oregon, Utah, and Washington. Their operational model is focused on regional production kitchens and sophisticated logistics to ensure the freshness and quality of their meals upon delivery. They do not currently have physical operations or delivery services outside of the USA.

Street Address:

100 Thistle Way

City:

Vacaville

State/Province:

CA

Country:

USA

Where Else Does Thistle Operate Around the World?

Los Angeles, CA, USA

Address: Specific address not publicly listed, operates production & logistics facilities in the area.

To support the growing demand for healthy meal delivery in Southern California, one of Thistle's key markets. It allows for localized production, reducing transit times and maintaining the freshness of meals.

Portland, OR, USA

Address: Specific address not publicly listed, operates production & logistics facilities in the area.

To cater to the Pacific Northwest market, providing locally prepared meals and ensuring efficient distribution to customers in Oregon and parts of Washington.

Buying Intent Signals for Thistle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Thistle? Meet the Executive Team

As of April 2025, Thistle' leadership includes:

Ashwinn Krishnaswamy - Co-Founder & Chief Executive Officer
Shiri Avnery - Co-Founder & Chief Impact Officer
Alfred Ritter - Chief Operating Officer
Ryan Dzwigalski - Chief Financial Officer
Mario Guttman - Chief Technology Officer

Who's Investing in Thistle?

Thistle has been backed by several prominent investors over the years, including:

PowerPlant Ventures
Upfront Ventures
Andreessen Horowitz (a16z)
Crosslink Capital
Rich Products Ventures (RPC)
Alumni Ventures
Emil Capital Partners
Midnight Venture Partners
Hustle Fund

What Leadership Changes Has Thistle Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announcements of executive hires or departures at Thistle in the last 12 months. The current leadership team appears to be stable.

What Technology (Tech Stack) Is Used byThistle?

Discover the tools Thistle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Thistle Email Formats and Examples

Thistle commonly uses the 'first name' email format. This is a frequent pattern for tech-forward and direct-to-consumer companies, aiming for a more personal touch in communication.

first@thistle.co

Format

john@thistle.co

Example

85%

Success rate

What's the Latest News About Thistle?

Good Housekeeping • April 19, 2024

Thistle featured in 'The 14 Best Prepared Meal Delivery Services, Tested and Reviewed'

Thistle was highlighted by Good Housekeeping as one of the top prepared meal delivery services, praised for its plant-forward, gluten-free, and dairy-free options, and convenient, healthy meals....more

Forbes Advisor • March 26, 2024

Thistle Food Delivery Review: Healthy, Delicious, and Convenient

Forbes Advisor provided a positive review of Thistle, emphasizing its healthy, plant-rich meals, the convenience of its service, and the quality of its ingredients. The review positions Thistle as a strong option for those seeking nutritious, ready-to-eat food....more

Business Insider • February 7, 2024

Thistle Review: I Tried the Plant-Based Meal Delivery Service for a Week

Business Insider featured a personal review of Thistle's meal delivery service. The reviewer shared their experience trying Thistle's plant-based meals for a week, often highlighting the taste, convenience, and health aspects of the service....more

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