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Thistle is a direct-to-consumer food and beverage company that focuses on providing healthy, convenient, and delicious plant-forward meals, snacks, and cold-pressed juices. Their mission is to make it incredibly simple for people to get and stay healthy while also promoting a more sustainable food system. Thistle's offerings are chef-crafted, nutritionist-designed, and delivered ready-to-eat, catering to busy individuals seeking nutritious food options without the hassle of cooking.
Primary food production, culinary research and development, operations management, quality control, and regional logistics hub.
State-of-the-art, large-scale food production facility designed for fresh meal preparation, packaging, and efficient logistics. Emphasis on advanced food safety protocols and sustainable operational practices.
A mission-driven environment focused on health, wellness, and sustainability. The culture is typically fast-paced and collaborative, with a strong emphasis on product quality, innovation in plant-based cuisine, and customer satisfaction. Employees often share a passion for healthy living and contributing to a positive food system.
The Vacaville facility is crucial for Thistle's ability to produce and distribute fresh, ready-to-eat meals across its extensive West Coast service area. It underpins their commitment to quality control, ingredient sourcing, and scaling operations to meet growing demand.
Thistle currently operates and delivers primarily within the western United States. Their service areas include major metropolitan regions and surrounding communities in states such as California, Arizona, Idaho, Nevada, Oregon, Utah, and Washington. Their operational model is focused on regional production kitchens and sophisticated logistics to ensure the freshness and quality of their meals upon delivery. They do not currently have physical operations or delivery services outside of the USA.
100 Thistle Way
Vacaville
CA
USA
Address: Specific address not publicly listed, operates production & logistics facilities in the area.
To support the growing demand for healthy meal delivery in Southern California, one of Thistle's key markets. It allows for localized production, reducing transit times and maintaining the freshness of meals.
Address: Specific address not publicly listed, operates production & logistics facilities in the area.
To cater to the Pacific Northwest market, providing locally prepared meals and ensuring efficient distribution to customers in Oregon and parts of Washington.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Thistle' leadership includes:
Thistle has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major announcements of executive hires or departures at Thistle in the last 12 months. The current leadership team appears to be stable.
Discover the tools Thistle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Thistle commonly uses the 'first name' email format. This is a frequent pattern for tech-forward and direct-to-consumer companies, aiming for a more personal touch in communication.
first@thistle.co
Format
john@thistle.co
Example
85%
Success rate
Good Housekeeping • April 19, 2024
Thistle was highlighted by Good Housekeeping as one of the top prepared meal delivery services, praised for its plant-forward, gluten-free, and dairy-free options, and convenient, healthy meals....more
Forbes Advisor • March 26, 2024
Forbes Advisor provided a positive review of Thistle, emphasizing its healthy, plant-rich meals, the convenience of its service, and the quality of its ingredients. The review positions Thistle as a strong option for those seeking nutritious, ready-to-eat food....more
Business Insider • February 7, 2024
Business Insider featured a personal review of Thistle's meal delivery service. The reviewer shared their experience trying Thistle's plant-based meals for a week, often highlighting the taste, convenience, and health aspects of the service....more
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