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Thirstie is a B2B technology company that provides a comprehensive white-label e-commerce platform specifically designed for beverage alcohol brands. Their turnkey solution empowers brands to launch and manage direct-to-consumer (DTC) online sales channels while ensuring full compliance with the complex three-tier system and varying local, state, and federal regulations. Thirstie offers robust API integrations, connections with third-party logistics providers for fulfillment, advanced customer data analytics, and marketing tools to help alcohol brands effectively grow their digital presence and online revenue streams. They enable brands to own their customer relationships and data, fostering brand loyalty and informed marketing strategies.
Serves as the central hub for Thirstie's operations, including technology development, business strategy, sales, marketing, and partner relations.
Located in a prominent commercial building in Midtown Manhattan, offering access to modern office amenities and a vibrant business ecosystem. Specific internal features are not publicly detailed.
As a technology company in the evolving beverage alcohol e-commerce space, Thirstie likely fosters a dynamic, innovative, and fast-paced work environment. Emphasis is likely placed on collaboration, problem-solving, and adapting to regulatory and market changes.
The New York City headquarters provides Thirstie with a strategic position in a major global business and technology hub, facilitating access to talent, investment opportunities, and key industry partners.
Thirstie's e-commerce platform primarily enables alcohol brands to conduct sales across the United States, meticulously navigating the diverse and state-specific regulatory landscape for alcohol distribution and sales. While their physical office presence is concentrated in the US, their technology solutions empower brands to reach a national consumer base where legally permitted. Their services focus on the US market due to its complex regulatory environment for alcohol.
1460 Broadway
New York
NY
USA
No additional office locations available.
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As of April 2025, Thirstie' leadership includes:
Thirstie has been backed by several prominent investors over the years, including:
There have been no major, publicly announced C-suite executive hires or departures at Thirstie in the last 12 months. The current leadership team appears to be stable.
Discover the tools Thirstie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Thirstie's most common email format is likely [first].[last]@thirstie.com, a pattern frequently used by technology companies for professional communication.
[first].[last]@thirstie.com
Format
devaraj.southworth@thirstie.com
Example
85%
Success rate
PR Newswire • October 25, 2023
Thirstie partnered with Blackhawk Network (BHN) to integrate alcohol gifting options into BHN's platform, allowing brands to offer their products as digital gift cards. This collaboration aims to expand brand reach and tap into the corporate and individual gifting markets....more
PR Newswire • May 9, 2023
Thirstie announced an integration with Bottlecapps, a leading e-commerce solutions provider for independent liquor stores. This partnership allows brands using Thirstie to seamlessly connect with Bottlecapps' extensive network of retailers, expanding their DTC fulfillment capabilities and reach....more
BevNET.com • February 7, 2023
Thirstie and Speakeasy Co., another e-commerce platform for alcohol brands, announced a strategic partnership. While details were emerging, the collaboration aimed to leverage the strengths of both companies to enhance DTC solutions for the beverage alcohol industry....more
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