What Does Thirstie Do?

Total employees37
HeadquartersNew York
Founded2014

Thirstie is a B2B technology company that provides a comprehensive white-label e-commerce platform specifically designed for beverage alcohol brands. Their turnkey solution empowers brands to launch and manage direct-to-consumer (DTC) online sales channels while ensuring full compliance with the complex three-tier system and varying local, state, and federal regulations. Thirstie offers robust API integrations, connections with third-party logistics providers for fulfillment, advanced customer data analytics, and marketing tools to help alcohol brands effectively grow their digital presence and online revenue streams. They enable brands to own their customer relationships and data, fostering brand loyalty and informed marketing strategies.

Where Is Thirstie's Headquarters?

Thirstie officeThirstie officeThirstie officeThirstie office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Thirstie's operations, including technology development, business strategy, sales, marketing, and partner relations.

Notable Features:

Located in a prominent commercial building in Midtown Manhattan, offering access to modern office amenities and a vibrant business ecosystem. Specific internal features are not publicly detailed.

Work Culture:

As a technology company in the evolving beverage alcohol e-commerce space, Thirstie likely fosters a dynamic, innovative, and fast-paced work environment. Emphasis is likely placed on collaboration, problem-solving, and adapting to regulatory and market changes.

HQ Significance:

The New York City headquarters provides Thirstie with a strategic position in a major global business and technology hub, facilitating access to talent, investment opportunities, and key industry partners.

Values Reflected in HQ: The choice of a New York City HQ may reflect Thirstie's ambition, drive for innovation, and focus on connectivity within the business and tech communities.

Location:

Thirstie's e-commerce platform primarily enables alcohol brands to conduct sales across the United States, meticulously navigating the diverse and state-specific regulatory landscape for alcohol distribution and sales. While their physical office presence is concentrated in the US, their technology solutions empower brands to reach a national consumer base where legally permitted. Their services focus on the US market due to its complex regulatory environment for alcohol.

Street Address:

1460 Broadway

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Thirstie Operate Around the World?

No additional office locations available.

Buying Intent Signals for Thirstie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Thirstie? Meet the Executive Team

As of April 2025, Thirstie' leadership includes:

Devaraj Southworth - Co-Founder & CEO
Max Razmakhin - Co-Founder & COO

Who's Investing in Thirstie?

Thirstie has been backed by several prominent investors over the years, including:

RNDC (Republic National Distributing Company)
BrainTrust
QueensCourt Capital
Rosecliff Ventures
Able Partners

What Leadership Changes Has Thirstie Seen Recently?

Hire0
Exits0

There have been no major, publicly announced C-suite executive hires or departures at Thirstie in the last 12 months. The current leadership team appears to be stable.

What Technology (Tech Stack) Is Used byThirstie?

Discover the tools Thirstie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Thirstie Email Formats and Examples

Thirstie's most common email format is likely [first].[last]@thirstie.com, a pattern frequently used by technology companies for professional communication.

[first].[last]@thirstie.com

Format

devaraj.southworth@thirstie.com

Example

85%

Success rate

What's the Latest News About Thirstie?

PR NewswireOctober 25, 2023

Thirstie and Blackhawk Network Partner to Expand Alcohol Gifting and Grow Brand Awareness

Thirstie partnered with Blackhawk Network (BHN) to integrate alcohol gifting options into BHN's platform, allowing brands to offer their products as digital gift cards. This collaboration aims to expand brand reach and tap into the corporate and individual gifting markets....more

PR NewswireMay 9, 2023

Thirstie Announces Groundbreaking Integration with Bottlecapps to Revolutionize E-Commerce for Independent Retailers

Thirstie announced an integration with Bottlecapps, a leading e-commerce solutions provider for independent liquor stores. This partnership allows brands using Thirstie to seamlessly connect with Bottlecapps' extensive network of retailers, expanding their DTC fulfillment capabilities and reach....more

BevNET.comFebruary 7, 2023

Thirstie and Speakeasy Co. Announce Strategic Partnership

Thirstie and Speakeasy Co., another e-commerce platform for alcohol brands, announced a strategic partnership. While details were emerging, the collaboration aimed to leverage the strengths of both companies to enhance DTC solutions for the beverage alcohol industry....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Thirstie, are just a search away.