What Does ThirdChannel Do?

Total employees212
HeadquartersBoston
Founded2012

ThirdChannel is a retail intelligence and workforce optimization platform that helps brands and retailers improve in-store experiences and sales performance. They provide a network of skilled, on-demand field agents and brand ambassadors, combined with a technology platform that delivers real-time data, actionable insights, and task management. This allows brands to ensure product merchandising, associate training, and brand presence are consistently executed to high standards, ultimately driving customer engagement and revenue growth. Their solutions cater to various retail sectors, empowering them to make data-driven decisions and enhance their physical retail footprint.

Where Is ThirdChannel's Headquarters?

ThirdChannel officeThirdChannel officeThirdChannel officeThirdChannel office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Boston headquarters serves as the central hub for ThirdChannel's operations, including product development, engineering, sales, marketing, customer success, and executive leadership.

Notable Features:

Located in a modern office building in the Seaport District, offering contemporary amenities and collaborative workspaces. Proximity to other tech companies and Boston's rich talent pool.

Work Culture:

ThirdChannel fosters a dynamic, innovative, and data-driven work culture. Employees often describe it as collaborative, fast-paced, and focused on solving complex retail challenges with technology and human insight.

HQ Significance:

The Boston HQ is strategically important due to its access to tech talent, venture capital, and its position within a thriving innovation ecosystem, enabling ThirdChannel to stay at the forefront of retail technology.

Values Reflected in HQ: The headquarters' location and design likely reflect values such as innovation, collaboration, modernity, and a commitment to growth and technological advancement.

Location:

ThirdChannel primarily focuses its operations and field agent network within North America (United States and Canada). While their platform can support global brands, their direct physical field presence is concentrated in these regions, enabling comprehensive retail execution and data collection for clients operating across these markets.

Street Address:

200 Pier 4 Blvd, Suite 310

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does ThirdChannel Operate Around the World?

Distributed (Nationwide, USA & Canada)

Address: N/A (Remote Field Force)

To provide on-the-ground support for clients, including in-store merchandising, associate training, data collection, and ensuring brand consistency at the retail store level across diverse markets.

Buying Intent Signals for ThirdChannel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ThirdChannel? Meet the Executive Team

As of April 2025, ThirdChannel' leadership includes:

Gina Ashe - Chief Executive Officer & Founder
Brian T. Lerry - Chief Operating Officer
Jeff Campbell - Chief Financial Officer
Esteban Charles - Chief Technology Officer
Meghan Kelly - Vice President of Marketing
Heather Shaltry - Vice President, Client Success

Who's Investing in ThirdChannel?

ThirdChannel has been backed by several prominent investors over the years, including:

Great Hill Partners
Battery Ventures
Point Judith Capital
Accomplice
Maveron

What Leadership Changes Has ThirdChannel Seen Recently?

Hire0
Exits0

Based on publicly available information, there have not been major, widely reported C-suite executive hires or exits at ThirdChannel in the immediate past 12 months. The leadership team appears relatively stable. Minor changes or VP-level movements might not always be broadly publicized.

What Technology (Tech Stack) Is Used byThirdChannel?

Discover the tools ThirdChannel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ThirdChannel Email Formats and Examples

ThirdChannel commonly uses the email format of the first initial followed by the last name. Variations might exist but this is a frequently observed pattern.

[first_initial][last]@thirdchannel.com

Format

gashe@thirdchannel.com

Example

90%

Success rate

What's the Latest News About ThirdChannel?

PR NewswireOctober 25, 2022

ThirdChannel Secures Growth Investment from Great Hill Partners

ThirdChannel announced a significant growth investment from Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies. The investment aims to accelerate ThirdChannel's product development, expand its sales and marketing efforts, and support strategic acquisitions....more

Retail TouchPointsMay 10, 2023

How ThirdChannel Helps Brands Like New Balance and Circulon Maximize Their Wholesale Investments

This article highlights how ThirdChannel's platform and field force enable brands to gain visibility and control over their products in third-party retail environments, ensuring merchandising compliance, optimizing inventory, and training retail staff to improve sell-through....more

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