ThinkCERCA (also stylized as thinkcerca) is an educational technology company that provides a research-backed, online platform for personalized literacy instruction across various subjects for grades 3-12. Their core methodology revolves around the CERCA framework: Claim, Evidence, Reasoning, Counterargument, and Audience, designed to help students develop critical thinking, argumentative writing, and reading comprehension skills. The platform offers a rich library of differentiated texts and lessons, enabling educators to tailor instruction to meet diverse student needs and prepare them for college and career readiness. ThinkCERCA aims to close the literacy gap by providing schools and districts with effective tools and curricula that foster deep learning and analytical abilities.
The Chicago headquarters serves as the central hub for ThinkCERCA's operations, including product development, educational research, curriculum design, sales, marketing, customer support, and strategic leadership.
Located in a prominent downtown Chicago building, the office space is designed to be a modern, collaborative environment fostering innovation. It likely includes open-plan work areas, dedicated meeting rooms, and technology-enabled infrastructure to support its ed-tech focus.
ThinkCERCA fosters a mission-driven, collaborative, and innovative work culture. Employees are passionate about education and technology, dedicated to improving student literacy and critical thinking outcomes. The environment encourages continuous learning and a focus on impact.
The headquarters is central to ThinkCERCA's mission, acting as the nerve center for developing and disseminating its award-winning literacy platform. Its Chicago location provides access to a rich talent pool and a strong educational community.
ThinkCERCA's platform is primarily utilized within the United States but is accessible globally to any educational institution with internet access. The company's digital nature allows its literacy solutions and curriculum to support educators and students worldwide. While direct international offices are not prominent, their cloud-based services enable a global reach for their educational tools and resources, supporting diverse learning environments internationally.
121 W Wacker Dr, Suite 2410
Chicago
Illinois
United States
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As of April 2025, thinkcerca' leadership includes:
thinkcerca has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major, high-profile C-suite executive hires or departures announced by ThinkCERCA in the last 12 months. The core leadership team appears to be stable.
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ThinkCERCA likely uses standard corporate email formats. Common patterns include using the first name and last name, or the first initial and last name, followed by the @thinkcerca.com domain.
[first].[last]@thinkcerca.com
Format
jane.doe@thinkcerca.com
Example
80%
Success rate
PR Newswire • December 7, 2023
ThinkCERCA was recognized with the 2023 Supes' Choice Award in the Critical Thinking & Writing category, highlighting its impact and effectiveness as judged by school superintendents....more
PR Newswire • July 18, 2023
ThinkCERCA received a grant to explore and develop generative AI tools to enhance its literacy platform, aiming to provide innovative support for students and teachers....more
ThinkCERCA Blog (via PR Newswire linking to Inc.) • May 9, 2023
ThinkCERCA was recognized by Inc. Magazine as one of the Best Workplaces for 2023, underscoring its positive company culture and employee satisfaction....more
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