What Does think2perform Do?

Total employees62
HeadquartersMinneapolis
Founded2002

think2perform is a professional development and coaching firm focused on enhancing leadership effectiveness, fostering organizational improvement, and providing specialized coaching for financial advisors. They leverage research-based methodologies, often integrating principles of behavioral finance and emotional intelligence, to deliver pragmatic programs, tools, and coaching. Their services aim to help individuals, teams, and organizations improve decision-making, boost performance, and achieve sustainable growth. think2perform is known for its impactful training, executive coaching, and its Certified Behavioral Financial Advisor™ (CBFA) program.

Where Is think2perform's Headquarters?

think2perform officethink2perform officethink2perform officethink2perform office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational center for think2perform, housing its leadership team, program development, client support services, coaching coordination, and administrative functions.

Notable Features:

The headquarters is situated in Minneapolis's North Loop, a vibrant historic warehouse district known for its blend of established businesses and modern enterprises. The office likely provides a professional and collaborative workspace designed to support its consulting and coaching activities.

Work Culture:

think2perform cultivates a work culture centered on continuous learning, professional growth, and impactful client service. The environment is likely collaborative, valuing expertise, integrity, and a commitment to helping clients achieve meaningful performance improvements.

HQ Significance:

The Minneapolis headquarters is central to managing its national client base and coordinating its team of coaches and consultants. Its location in a major business hub facilitates engagement with a diverse range of industries and professionals.

Values Reflected in HQ: The choice of a dynamic and accessible urban location in a redeveloped historic district may reflect think2perform's values of adaptability, growth, connection to the business community, and building on established foundations with modern approaches.

Location:

think2perform primarily operates within the United States, with a national footprint of clients and consultants. While its physical headquarters is in Minneapolis, the firm delivers its coaching and development programs both in-person and virtually, allowing it to serve a geographically diverse clientele. They have also expanded specific programs, like the Certified Behavioral Financial Advisor™ (CBFA), internationally, for example, into Canada. Their services are designed to be applicable across various industries, supporting organizations and individuals who may have national or international scopes.

Street Address:

701 N Washington Ave, Suite 402

City:

Minneapolis

State/Province:

MN

Country:

USA

Where Else Does think2perform Operate Around the World?

No additional office locations available.

Buying Intent Signals for think2perform

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading think2perform? Meet the Executive Team

As of April 2025, think2perform' leadership includes:

Ray Kelly - CEO
Kris Petersen - President
Matt Anderson - Partner & Executive Vice President
Andrea Nelson - Partner & Executive Vice President
Ryan Goulart - Partner & Executive Vice President

Who's Investing in think2perform?

think2perform has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has think2perform Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announcements of executive hires or exits at think2perform in the last 12 months, suggesting a stable leadership team.

What Technology (Tech Stack) Is Used bythink2perform?

Discover the tools think2perform uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

think2perform Email Formats and Examples

think2perform commonly uses the [first].[last]@think2perform.com email format for its employees. This is a standard and widely adopted pattern in professional organizations.

[first].[last]@think2perform.com

Format

ray.kelly@think2perform.com

Example

90%

Success rate

What's the Latest News About think2perform?

Resilient Advisor • April 2, 2024

think2perform CEO Ray Kelly featured on The Resilient Advisor Show

Ray Kelly, CEO of think2perform, joined Jay Coulter on The Resilient Advisor Show to discuss strategies for financial advisors, likely covering topics related to behavioral finance and leadership....more

Newswire.ca (Cision) • October 24, 2023

think2perform® Launches Certified Behavioral Financial Advisor™ (CBFA) Program in Canada

think2perform announced the expansion of its Certified Behavioral Financial Advisor™ (CBFA) program into Canada, making its specialized training accessible to Canadian financial professionals....more

PR Newswire • March 20, 2023

think2perform and TruChoice Financial Group Announce Strategic Partnership

think2perform and TruChoice Financial Group, LLC, one of the largest distributors of insurance products in the financial services industry, announced a strategic partnership to provide TruChoice's member firms and their financial professionals with access to think2perform's coaching and human performance development programs....more

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