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think2perform is a professional development and coaching firm focused on enhancing leadership effectiveness, fostering organizational improvement, and providing specialized coaching for financial advisors. They leverage research-based methodologies, often integrating principles of behavioral finance and emotional intelligence, to deliver pragmatic programs, tools, and coaching. Their services aim to help individuals, teams, and organizations improve decision-making, boost performance, and achieve sustainable growth. think2perform is known for its impactful training, executive coaching, and its Certified Behavioral Financial Advisor™ (CBFA) program.
Serves as the primary operational center for think2perform, housing its leadership team, program development, client support services, coaching coordination, and administrative functions.
The headquarters is situated in Minneapolis's North Loop, a vibrant historic warehouse district known for its blend of established businesses and modern enterprises. The office likely provides a professional and collaborative workspace designed to support its consulting and coaching activities.
think2perform cultivates a work culture centered on continuous learning, professional growth, and impactful client service. The environment is likely collaborative, valuing expertise, integrity, and a commitment to helping clients achieve meaningful performance improvements.
The Minneapolis headquarters is central to managing its national client base and coordinating its team of coaches and consultants. Its location in a major business hub facilitates engagement with a diverse range of industries and professionals.
think2perform primarily operates within the United States, with a national footprint of clients and consultants. While its physical headquarters is in Minneapolis, the firm delivers its coaching and development programs both in-person and virtually, allowing it to serve a geographically diverse clientele. They have also expanded specific programs, like the Certified Behavioral Financial Advisor™ (CBFA), internationally, for example, into Canada. Their services are designed to be applicable across various industries, supporting organizations and individuals who may have national or international scopes.
701 N Washington Ave, Suite 402
Minneapolis
MN
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, think2perform' leadership includes:
think2perform has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major announcements of executive hires or exits at think2perform in the last 12 months, suggesting a stable leadership team.
Discover the tools think2perform uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
think2perform commonly uses the [first].[last]@think2perform.com email format for its employees. This is a standard and widely adopted pattern in professional organizations.
[first].[last]@think2perform.com
Format
ray.kelly@think2perform.com
Example
90%
Success rate
Resilient Advisor • April 2, 2024
Ray Kelly, CEO of think2perform, joined Jay Coulter on The Resilient Advisor Show to discuss strategies for financial advisors, likely covering topics related to behavioral finance and leadership....more
Newswire.ca (Cision) • October 24, 2023
think2perform announced the expansion of its Certified Behavioral Financial Advisor™ (CBFA) program into Canada, making its specialized training accessible to Canadian financial professionals....more
PR Newswire • March 20, 2023
think2perform and TruChoice Financial Group, LLC, one of the largest distributors of insurance products in the financial services industry, announced a strategic partnership to provide TruChoice's member firms and their financial professionals with access to think2perform's coaching and human performance development programs....more
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