Think Jerky was founded by Ricky Hirsch with a mission to create a healthier, more flavorful jerky. Frustrated with the unhealthy, sugar-laden jerky options on the market, Hirsch partnered with renowned chefs to develop unique, gourmet recipes. The company focuses on using 100% grass-fed beef and free-range turkey, without added hormones, antibiotics, nitrates, or MSG. Think Jerky aims to provide a high-protein, low-sugar snack that doesn't compromise on taste, appealing to health-conscious consumers, athletes, and foodies looking for a premium, ethically sourced product.
The Chicago headquarters serves as the central hub for operations, product development, marketing, sales, and strategic decision-making for the company.
Likely located in a modern office space or co-working environment conducive to a startup culture, facilitating collaboration and innovation. Specific architectural details are not publicly emphasized.
The work culture is likely dynamic, entrepreneurial, and fast-paced, driven by a passion for healthy food and innovation. As a smaller company, it probably fosters a close-knit team environment with direct involvement from leadership.
Being in Chicago provides access to a strong talent pool, logistics networks, and a vibrant food and beverage industry, aiding in growth and partnerships.
Think Jerky's primary market focus is the United States, where its products are distributed through a network of retailers, both physical and online, including major chains like Whole Foods, Target, and Sprouts, as well as its own e-commerce platform. While they may ship internationally through certain online partners, they do not maintain physical international offices. Their global reach is primarily through product distribution and online sales rather than established international operational hubs.
20 W Kinzie St, 17th Floor
Chicago
IL
USA
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As of April 2025, Think Jerky' leadership includes:
Think Jerky has been backed by several prominent investors over the years, including:
As a relatively small, founder-led company, public announcements regarding executive hires or exits are infrequent for Think Jerky. No major C-suite changes have been widely publicized in the last 12 months. Leadership likely remains stable with the founder at the helm.
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Based on common patterns for companies of its size, Think Jerky likely uses a straightforward email format. The most probable format is [first name]@[companydomain].com.
first@thinkjerky.com
Format
ricky@thinkjerky.com
Example
70%
Success rate
PR Newswire • August 1, 2023
Think Jerky, the healthy jerky brand founded by Ricky Hirsch that features chef-crafted, 100% grass-fed beef jerky, announced its nationwide launch in Sprouts Farmers Market. This expansion brings Think Jerky's unique flavors to even more health-conscious consumers across the country....more
Forbes • October 13, 2022
Forbes featured an article on Ricky Hirsch, detailing his journey in creating Think Jerky by collaborating with Michelin-star chefs to produce a healthier, gourmet jerky alternative, disrupting the traditional meat snacks market....more
Chicago Tribune • February 18, 2016
An early profile on Think Jerky and founder Ricky Hirsch, highlighting his mission to revolutionize the jerky market by focusing on healthy ingredients and chef-driven recipes....more
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