The Trust Project is a global, non-profit initiative that collaborates with news organizations to affirm and amplify journalism's commitment to transparency, accuracy, inclusion, and fairness. By establishing and implementing the 8 Trust Indicators®, the project empowers the public to easily identify and choose reliable journalism, helping to combat misinformation and foster informed civic engagement. It works with leading newsrooms and technology platforms to surface these indicators, making it easier for people to understand the source and quality of the news they consume.
Serves as the central administrative, research, and operational hub for The Trust Project. It coordinates global partnerships, develops standards, and spearheads initiatives to promote journalistic transparency, leveraging the ethical framework of the Markkula Center.
Situated within the Santa Clara University campus, known for its beautiful mission-style architecture and academic environment. The hosting by the Markkula Center for Applied Ethics is a key feature, providing deep institutional support for ethical considerations in journalism.
The work culture is mission-driven, collaborative, and intellectually rigorous, reflecting its academic setting and global partnerships. There's a strong emphasis on innovation in journalism, ethical practices, and making a tangible impact on media literacy and trust.
The headquarters' location at a renowned center for applied ethics underscores The Trust Project's foundational commitment to integrity and ethical journalism. It provides a neutral, academic base for a global consortium focused on rebuilding trust in news.
The Trust Project supports a global network of news organizations across North America, South America, Europe, Asia, and Oceania. Its functions are supported globally through partnerships with hundreds of news sites that implement the Trust Indicators®, collaborations with technology platforms to surface these indicators, and engagement with journalistic communities worldwide to promote best practices in transparency and ethics.
Santa Clara University, 500 El Camino Real
Santa Clara
CA
USA
Address: Not Applicable (Distributed Network)
To support and implement the 8 Trust Indicators® in diverse newsrooms worldwide, fostering journalistic transparency and accountability tailored to local media ecosystems and audience needs.
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As of April 2025, The Trust Project' leadership includes:
The Trust Project has been backed by several prominent investors over the years, including:
The Trust Project's core leadership team has demonstrated stability over the past 12 months. Public information does not indicate major executive-level hires or departures within the central organization, as focus remains on programmatic expansion and supporting its global network of news partners.
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The Trust Project's core team likely uses email addresses associated with their official domain, thetrustproject.org. Common professional formats are usually adopted by such organizations for clear communication.
[first].[last]@thetrustproject.org or [first_initial][last]@thetrustproject.org
Format
s.lehrman@thetrustproject.org
Example
85%
Success rate
WAN-IFRA • March 21, 2024
The Trust Project is actively assisting European media outlets in navigating and aligning with new regulations like the Digital Services Act (DSA) and the European Media Freedom Act, emphasizing how its Trust Indicators can aid compliance and foster transparency....more
International Journalists' Network (IJNet) • October 5, 2023
This article highlights The Trust Project's efforts to bolster local news sustainability by providing tools and frameworks that help newsrooms build audience trust, which can lead to increased engagement and support....more
The Trust Project Blog • February 7, 2024
The Trust Project emphasizes the need for newsrooms to be transparent about their use of Artificial Intelligence, proposing new Trust Indicators to help audiences understand when and how AI is involved in news content creation....more
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