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The Trust Project's Overview

Total employees5
HeadquartersSanta Clara
Founded2014

The Trust Project is a global, non-profit initiative that collaborates with news organizations to affirm and amplify journalism's commitment to transparency, accuracy, inclusion, and fairness. By establishing and implementing the 8 Trust Indicators®, the project empowers the public to easily identify and choose reliable journalism, helping to combat misinformation and foster informed civic engagement. It works with leading newsrooms and technology platforms to surface these indicators, making it easier for people to understand the source and quality of the news they consume.

Where is The Trust Project's Headquarters?

The Trust Project officeThe Trust Project officeThe Trust Project officeThe Trust Project office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative, research, and operational hub for The Trust Project. It coordinates global partnerships, develops standards, and spearheads initiatives to promote journalistic transparency, leveraging the ethical framework of the Markkula Center.

Notable Features:

Situated within the Santa Clara University campus, known for its beautiful mission-style architecture and academic environment. The hosting by the Markkula Center for Applied Ethics is a key feature, providing deep institutional support for ethical considerations in journalism.

Work Culture:

The work culture is mission-driven, collaborative, and intellectually rigorous, reflecting its academic setting and global partnerships. There's a strong emphasis on innovation in journalism, ethical practices, and making a tangible impact on media literacy and trust.

HQ Significance:

The headquarters' location at a renowned center for applied ethics underscores The Trust Project's foundational commitment to integrity and ethical journalism. It provides a neutral, academic base for a global consortium focused on rebuilding trust in news.

Values Reflected in HQ: The headquarters' association strongly reflects values of integrity, transparency, accountability, academic rigor, and a commitment to public good—all central to The Trust Project's mission and the ethos of the Markkula Center.

Location:

The Trust Project supports a global network of news organizations across North America, South America, Europe, Asia, and Oceania. Its functions are supported globally through partnerships with hundreds of news sites that implement the Trust Indicators®, collaborations with technology platforms to surface these indicators, and engagement with journalistic communities worldwide to promote best practices in transparency and ethics.

Street Address:

Santa Clara University, 500 El Camino Real

City:

Santa Clara

State/Province:

CA

Country:

USA

The Trust Project's Global Presence

Global Network

Address: Not Applicable (Distributed Network)

To support and implement the 8 Trust Indicators® in diverse newsrooms worldwide, fostering journalistic transparency and accountability tailored to local media ecosystems and audience needs.

Buying Intent Signals for The Trust Project

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Trust Project

As of April 2025, The Trust Project' leadership includes:

Sally Lehrman - Founder and CEO
Reg Chua - Strategic Advisor
Mallary Tenore - Associate Director

Investors of The Trust Project

The Trust Project has been backed by several prominent investors over the years, including:

Craig Newmark Philanthropies
Google News Initiative
Meta Journalism Project
Democracy Fund
John S. and James L. Knight Foundation
Markkula Foundation

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The Trust Project's core leadership team has demonstrated stability over the past 12 months. Public information does not indicate major executive-level hires or departures within the central organization, as focus remains on programmatic expansion and supporting its global network of news partners.

Technology (Tech Stack) used by The Trust Project

Discover the tools The Trust Project uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Trust Project Email Formats and Examples

The Trust Project's core team likely uses email addresses associated with their official domain, thetrustproject.org. Common professional formats are usually adopted by such organizations for clear communication.

[first].[last]@thetrustproject.org or [first_initial][last]@thetrustproject.org

Format

s.lehrman@thetrustproject.org

Example

85%

Success rate

News and media

WAN-IFRAMarch 21, 2024

The Trust Project helps European media prepare for DSA, European Media Freedom Act

The Trust Project is actively assisting European media outlets in navigating and aligning with new regulations like the Digital Services Act (DSA) and the European Media Freedom Act, emphasizing how its Trust Indicators can aid compliance and foster transparency....more

International Journalists' Network (IJNet)October 5, 2023

How The Trust Project is building a more sustainable future for local news

This article highlights The Trust Project's efforts to bolster local news sustainability by providing tools and frameworks that help newsrooms build audience trust, which can lead to increased engagement and support....more

The Trust Project BlogFebruary 7, 2024

Ethical AI use in newsrooms: A call for transparency

The Trust Project emphasizes the need for newsrooms to be transparent about their use of Artificial Intelligence, proposing new Trust Indicators to help audiences understand when and how AI is involved in news content creation....more

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