Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
The Real Deal
What Does The Real Deal Do?
The Real Deal (TRD) is a premier news and information platform for the real estate industry. Founded in 2003, it provides in-depth coverage of major real estate markets, influential players, and significant trends in both commercial and residential sectors. TRD is renowned for its investigative journalism, market analysis, data reports, industry events, and publications catering to real estate professionals, investors, developers, brokers, and enthusiasts seeking timely and accurate insights into the dynamic world of real estate.
Where Is The Real Deal's Headquarters?
HQ Function
Serves as the central hub for editorial operations, research, data analysis, sales, marketing, event management, and administrative functions.
Notable Features:
Modern office space in a key Manhattan commercial district, designed to foster collaboration among journalists, data scientists, and business teams. Offers proximity to major real estate developments and industry headquarters.
Work Culture:
Fast-paced, news-driven, and intellectually stimulating. The culture emphasizes accuracy, investigative reporting, and providing cutting-edge insights. It's collaborative, with a strong focus on industry expertise and digital innovation.
HQ Significance:
The New York City headquarters is pivotal due to its location in one of the world's most important real estate markets, providing direct access to breaking news, market trends, and key industry figures.
Values Reflected in HQ: The headquarters' location and professional environment reflect TRD's commitment to journalistic excellence, market leadership, and being an authoritative voice in real estate.
Location:
While The Real Deal's primary focus is on U.S. real estate markets, its coverage often includes international capital flows into the U.S., major global real estate trends impacting domestic markets, and activities of U.S. firms abroad. Its readership is international, comprising investors, developers, and professionals worldwide who are interested in U.S. real estate intelligence. TRD occasionally covers key international markets relevant to its U.S. audience.
Street Address:
450 West 31st Street, 4th Floor
City:
New York
State/Province:
NY
Country:
USA
Where Else Does The Real Deal Operate Around the World?
Miami, FL/USA
Address: N/A (Regional correspondents and operations focus)
Provides specialized reporting and market intelligence for one of the fastest-growing and most significant international real estate hubs in the U.S.
Los Angeles, CA/USA
Address: N/A (Regional correspondents and operations focus)
Delivers critical news and analysis for a major U.S. real estate market known for its high property values and diverse investment opportunities.
Chicago, IL/USA
Address: N/A (Regional correspondents and operations focus)
Offers in-depth coverage for the significant Chicago metropolitan real estate sector, a key commercial and logistics hub.
Buying Intent Signals for The Real Deal
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Real Deal? Meet the Executive Team
As of April 2025, The Real Deal' leadership includes:
Who's Investing in The Real Deal?
The Real Deal has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Real Deal Seen Recently?
The Real Deal maintains a relatively stable executive team. No major widely publicized C-suite hires or departures have been noted in the last 12 months. Key leadership roles have been consistent, focusing on expanding content, data services, and market reach.
What Technology (Tech Stack) Is Used byThe Real Deal?
Discover the tools The Real Deal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Real Deal Email Formats and Examples
The Real Deal typically utilizes a standard email format combining the employee's first initial with their full last name.
[first_initial][last]@therealdeal.com
Format
akorangy@therealdeal.com
Example
80%
Success rate
What's the Latest News About The Real Deal?
Axios Pro • October 26, 2023
The Real Deal Nabs Minority Investment from Developer Anbau
Real estate news outlet The Real Deal has received a minority investment from Anbau Enterprises, a New York-based real estate development firm. The funding is aimed at helping The Real Deal expand its data and research capabilities and its national footprint....more
The Real Deal • August 1, 2023
TRD launches Dealmaker, our new data product
The Real Deal announced the launch of 'Dealmaker,' a new data product designed to provide subscribers with comprehensive transaction data, property information, and market analytics across various U.S. real estate markets. This initiative underscores TRD's commitment to enhancing its data offerings for real estate professionals....more
The Real Deal • February 13, 2024
TRD Special Report: Navigating the New Abnormal
The Real Deal released a special report analyzing the current state and future outlook of the real estate market, termed 'The New Abnormal.' The report delves into challenges and opportunities across various sectors amidst economic uncertainties and shifting market dynamics, offering insights for industry stakeholders....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including The Real Deal, are just a search away.