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The Real Deal (TRD) is a premier news and information platform for the real estate industry. Founded in 2003, it provides in-depth coverage of major real estate markets, influential players, and significant trends in both commercial and residential sectors. TRD is renowned for its investigative journalism, market analysis, data reports, industry events, and publications catering to real estate professionals, investors, developers, brokers, and enthusiasts seeking timely and accurate insights into the dynamic world of real estate.
Serves as the central hub for editorial operations, research, data analysis, sales, marketing, event management, and administrative functions.
Modern office space in a key Manhattan commercial district, designed to foster collaboration among journalists, data scientists, and business teams. Offers proximity to major real estate developments and industry headquarters.
Fast-paced, news-driven, and intellectually stimulating. The culture emphasizes accuracy, investigative reporting, and providing cutting-edge insights. It's collaborative, with a strong focus on industry expertise and digital innovation.
The New York City headquarters is pivotal due to its location in one of the world's most important real estate markets, providing direct access to breaking news, market trends, and key industry figures.
While The Real Deal's primary focus is on U.S. real estate markets, its coverage often includes international capital flows into the U.S., major global real estate trends impacting domestic markets, and activities of U.S. firms abroad. Its readership is international, comprising investors, developers, and professionals worldwide who are interested in U.S. real estate intelligence. TRD occasionally covers key international markets relevant to its U.S. audience.
450 West 31st Street, 4th Floor
New York
NY
USA
Address: N/A (Regional correspondents and operations focus)
Provides specialized reporting and market intelligence for one of the fastest-growing and most significant international real estate hubs in the U.S.
Address: N/A (Regional correspondents and operations focus)
Delivers critical news and analysis for a major U.S. real estate market known for its high property values and diverse investment opportunities.
Address: N/A (Regional correspondents and operations focus)
Offers in-depth coverage for the significant Chicago metropolitan real estate sector, a key commercial and logistics hub.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The Real Deal' leadership includes:
The Real Deal has been backed by several prominent investors over the years, including:
The Real Deal maintains a relatively stable executive team. No major widely publicized C-suite hires or departures have been noted in the last 12 months. Key leadership roles have been consistent, focusing on expanding content, data services, and market reach.
Discover the tools The Real Deal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Real Deal typically utilizes a standard email format combining the employee's first initial with their full last name.
[first_initial][last]@therealdeal.com
Format
akorangy@therealdeal.com
Example
80%
Success rate
Axios Pro • October 26, 2023
Real estate news outlet The Real Deal has received a minority investment from Anbau Enterprises, a New York-based real estate development firm. The funding is aimed at helping The Real Deal expand its data and research capabilities and its national footprint....more
The Real Deal • August 1, 2023
The Real Deal announced the launch of 'Dealmaker,' a new data product designed to provide subscribers with comprehensive transaction data, property information, and market analytics across various U.S. real estate markets. This initiative underscores TRD's commitment to enhancing its data offerings for real estate professionals....more
The Real Deal • February 13, 2024
The Real Deal released a special report analyzing the current state and future outlook of the real estate market, termed 'The New Abnormal.' The report delves into challenges and opportunities across various sectors amidst economic uncertainties and shifting market dynamics, offering insights for industry stakeholders....more
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