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OUAI, founded by celebrity hairstylist Jen Atkin in 2016, is a popular lifestyle and beauty brand offering a curated line of hair care, body care, and fragrance products. Known for its chic packaging, effective formulas, and relatable 'cool-girl' aesthetic, OUAI aims to provide luxury products that are accessible and easy to use. The brand emphasizes real results for real life and has built a strong community through social media engagement. In December 2021, OUAI was acquired by Procter & Gamble, though it continues to operate under its distinct brand identity and leadership.
The headquarters serves as the central hub for brand management, product innovation and development, marketing strategy, global operations, and administrative functions for OUAI.
While specific architectural details are not widely publicized, the office likely reflects OUAI's minimalist chic and modern aesthetic, designed to foster creativity and collaboration.
OUAI's work culture is often described as fast-paced, innovative, and collaborative, aligning with the dynamic nature of the beauty industry. It fosters creativity and a strong connection to its community and brand ethos.
The Los Angeles headquarters is significant as it places OUAI at the epicenter of beauty trends, influencer culture, and talent, allowing it to stay connected to its target audience and drive innovation.
OUAI supports its global customer base through worldwide shipping on its e-commerce platform and partnerships with major international retailers such as Sephora, Ulta Beauty, Cult Beauty, Harrods, and others across North America, Europe, the Middle East, Australia, and Asia. Global functions include localized marketing campaigns, international distribution logistics, customer support, and public relations, often amplified by its parent company, Procter & Gamble's, extensive global network.
5750 Wilshire Blvd, Suite 655
Los Angeles
CA
USA
Address: Specific OUAI-branded office addresses beyond the LA HQ are not widely publicized. International operations often leverage Procter & Gamble's existing regional offices.
To expand OUAI's market share in Europe, manage regional partnerships, and ensure brand consistency and growth in this key international market. Functions are likely integrated within P&G's beauty division structure.
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As of April 2025, OUAI' leadership includes:
OUAI has been backed by several prominent investors over the years, including:
There have been no widely publicized major C-suite executive hires or departures at OUAI in the last 12 months. Leadership, including CEO Colin Walsh, has remained stable following the acquisition by Procter & Gamble.
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OUAI likely utilizes common professional email formats. While not officially published, formats such as 'firstname.lastname@theouai.com' or 'firstinitiallastname@theouai.com' are common in similar companies.
first.last@theouai.com or firstinitial.last@theouai.com
Format
jane.doe@theouai.com
Example
80%
Success rate
Adweek • October 26, 2023
OUAI debuted its first-ever brand campaign, 'Live Life Your OUAI,' featuring a diverse cast including James Murray from Impractical Jokers, aiming to showcase real people and diverse hair types, reinforcing its message of inclusivity and self-expression....more
Business Wire • December 2, 2021
Procter & Gamble announced an agreement to acquire OUAI, the luxury haircare brand founded by Jen Atkin. OUAI is expected to continue to be led by CEO Colin Walsh and operate as a distinct brand within P&G's portfolio....more
Beauty Independent • May 15, 2024
OUAI is launching an anti-dandruff shampoo, leveraging the R&D capabilities of its parent company, Procter & Gamble. This marks a significant product category expansion for the brand, combining its signature luxury appeal with effective scalp care solutions....more
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