Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
lem-assurances, operating widely under its current name La Marocaine Vie, is a prominent player in the Moroccan insurance market, specializing in life insurance and savings products. Established in 1978 (as LEM - La Marocaine d’Epargne et de Prévoyance), the company has a long-standing history of providing financial security solutions to individuals and businesses in Morocco. La Marocaine Vie is a subsidiary of the Société Générale Maroc group and Sogecap (Société Générale's insurance arm), benefiting from the strong backing and extensive network of a major international banking group. The company focuses on innovation, customer-centricity, and adapting its offerings to the evolving needs of the Moroccan population.
Serves as the central hub for strategic decision-making, product development, underwriting, claims processing, customer service management, and administrative operations for its insurance and savings offerings in Morocco.
Located in the contemporary Tour Crystal 1 building within the Marina Casablanca complex, offering a state-of-the-art workspace with views of the Atlantic Ocean. The Marina area is a prime business and leisure destination.
Fosters a professional, dynamic, and customer-focused environment, emphasizing expertise in financial services, ethical practices, and innovation within the Moroccan insurance sector. Collaboration and employee development are key aspects of its culture.
The headquarters is pivotal for lem-assurances (La Marocaine Vie)'s operations, symbolizing its strong presence in the Moroccan financial landscape and serving as the command center for its nationwide services.
lem-assurances (La Marocaine Vie) primarily focuses its operations within Morocco. Its 'global' aspect is mainly through its parent company, Société Générale, which has a significant international footprint. La Marocaine Vie leverages the global expertise and standards of Société Générale Group while tailoring its services specifically for the Moroccan market. It does not operate independent branches or offices outside of Morocco under its own brand.
Tour Crystal 1, Niveau 15, Marina Casablanca, Boulevard Sidi Mohammed Ben Abdellah
Casablanca
Casablanca-Settat
Morocco
Address: Agence La Marocaine Vie Marrakech Gueliz, Boulevard Mohammed VI (Exact address may vary, typical agency location in a central area)
To extend reach and provide accessible, personalized service to clients in key regional centers like Marrakech, ensuring local market penetration and customer satisfaction. These agencies are crucial for the company's distribution strategy alongside partner bank branches.
Address: Multiple agency locations and distribution through Société Générale Maroc bank branches across Morocco.
To ensure comprehensive national coverage, making insurance and savings solutions readily available to individuals and businesses in urban and semi-urban areas across Morocco.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, lem-assurances' leadership includes:
lem-assurances has been backed by several prominent investors over the years, including:
No major executive hires or exits for lem-assurances (La Marocaine Vie) have been widely publicized in the immediate past 12 months (approx. mid-2023 to mid-2024). Key leadership appointments, including the current CEO and Deputy CEOs, occurred in January 2023, suggesting a period of stability in top management since then.
Discover the tools lem-assurances uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The common email format for lem-assurances (La Marocaine Vie), using the domain @lamarocainevie.com, is believed to follow standard corporate patterns. While not officially published, a likely format is [first_initial][last] or [first].[last].
[first_initial][last]@lamarocainevie.com
Format
pvial@lamarocainevie.com (Example for Philippe Vial)
Example
80%
Success rate
Le Matin • February 7, 2024
La Marocaine Vie, a subsidiary of the Société Générale Maroc group, is strengthening its commitment to financial education in Morocco through various initiatives aimed at improving citizens' financial literacy and helping them make informed decisions about savings and insurance....more
L'Economiste • November 21, 2023
La Marocaine Vie announced the launch of 'Mon Epargne Active,' a new unit-linked savings solution. This product aims to offer customers greater flexibility and attractive potential returns by investing in financial markets, diversifying its range of savings products....more
Challenge.ma • January 19, 2023
La Marocaine Vie announced the appointment of Philippe Vial as General Director (CEO), and Hicham Fikri and Taoufik Lachker Hidara as Deputy General Directors, effective January 2023, to lead the company's strategic development....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including lem-assurances, are just a search away.