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Interactive Advertising Bureau
What Does Interactive Advertising Bureau Do?
The Interactive Advertising Bureau (IAB) is a pivotal advertising business organization that develops industry standards, conducts market research, and provides legal and policy advocacy for the digital advertising industry. Comprising over 700 leading media and technology companies, IAB is dedicated to the growth and evolution of the interactive advertising marketplace, helping its members navigate the complexities of the digital economy. They are known for establishing best practices, guidelines, and technical specifications that promote transparency, efficiency, and effectiveness in digital advertising.
Where Is Interactive Advertising Bureau's Headquarters?
HQ Function
The New York headquarters serves as the primary operational base for IAB in the United States, coordinating efforts in standard development, public policy, research, events like the Annual Leadership Meeting, and member engagement.
Notable Features:
Modern office facilities designed for collaboration and hosting industry events, situated in a prominent Manhattan location with easy access for members and partners. Equipped with state-of-the-art conferencing technology.
Work Culture:
The work culture at IAB is dynamic, collaborative, and mission-driven, focusing on thought leadership and innovation in the digital advertising space. Employees are typically experts in their respective fields, dedicated to serving the needs of IAB's diverse membership.
HQ Significance:
Its New York City location places IAB at the heart of the US advertising industry, facilitating close collaboration with major media companies, ad tech firms, brands, and agencies. This proximity is crucial for driving industry-wide initiatives and responding to market trends.
Values Reflected in HQ: The headquarters' strategic location and professional environment reflect IAB's commitment to leadership, collaboration, innovation, and its central role in shaping the future of the digital advertising industry.
Location:
The Interactive Advertising Bureau has a significant global footprint, operating through a federation of over 47 licensed national IABs and regional IABs across North America, South America, Europe, Asia, and Africa. This extensive network allows IAB to tailor initiatives to local market needs while advancing global standards and best practices. Globally, IAB supports functions such as developing technical standards (led by IAB Tech Lab), conducting international market research, coordinating public policy efforts, and providing educational programs and industry events worldwide to foster a healthy digital advertising ecosystem.
Street Address:
10 Grand Central, 155 East 44th Street, 10th Floor
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Interactive Advertising Bureau Operate Around the World?
New York, NY, USA (IAB Tech Lab)
Address: 25 W 45th Street, Suite 1100, New York, NY 10036
Serves as a global hub for developing critical technical infrastructure and standards for the digital advertising supply chain, working with tech companies worldwide.
Brussels, Belgium (IAB Europe)
Address: Rond Point Schuman 11, 1040 Brussels, Belgium
Advocates for the European digital advertising industry, provides regional market intelligence, develops Europe-specific guidelines (like the TCF for GDPR), and coordinates national IABs across Europe.
Washington D.C., USA (Policy Office)
Address: Washington D.C. (Specific address varies, often policy staff are based here)
Focuses on federal advocacy, government relations, and shaping U.S. public policy relevant to digital advertising and media.
Buying Intent Signals for Interactive Advertising Bureau
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Interactive Advertising Bureau? Meet the Executive Team
As of April 2025, Interactive Advertising Bureau' leadership includes:
Who's Investing in Interactive Advertising Bureau?
Interactive Advertising Bureau has been backed by several prominent investors over the years, including:
What Leadership Changes Has Interactive Advertising Bureau Seen Recently?
Over the past 12 months, the Interactive Advertising Bureau has made strategic appointments to strengthen its research, data, and policy capabilities, reflecting its commitment to addressing key industry challenges. Key hires include leadership in research and insights and data initiatives.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byInteractive Advertising Bureau?
Discover the tools Interactive Advertising Bureau uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Interactive Advertising Bureau Email Formats and Examples
The Interactive Advertising Bureau (IAB) most commonly utilizes the email format [first].[last]@iab.com for its staff. This format is standard for many professional organizations and facilitates easy contact with IAB personnel.
[first].[last]@iab.com
Format
david.cohen@iab.com
Example
90%
Success rate
What's the Latest News About Interactive Advertising Bureau?
iabtechlab.com • May 21, 2024
IAB Tech Lab Releases Global Privacy Platform (GPP) Connect 1.0 For Public Comment
The IAB Tech Lab has released GPP Connect 1.0, a new specification designed to transmit user privacy preferences for Connected TV (CTV) and other connected devices, for public comment. This aims to enhance privacy communication within the digital ad supply chain....more
iab.com • May 2, 2024
Interactive Advertising Bureau NewFronts 2024 Highlights the Future of Content and Connection
The 2024 IAB NewFronts, held from April 29 to May 2, showcased the latest innovations in streaming TV, the burgeoning creator economy, and the impact of AI on advertising. Presenters emphasized measurement, attention metrics, and new content strategies....more
iab.com • April 2, 2024
Interactive Advertising Bureau Appoints Jack Koch as SVP, Research & Insights
The IAB announced the hiring of Jack Koch as its new Senior Vice President of Research and Insights. Koch will be responsible for leading IAB’s research initiatives to provide critical data and insights to the digital advertising industry....more
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