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The Fader is an influential multi-platform media company recognized as a definitive source for emerging music, style, and culture. Launched in 1999 by Rob Stone and Jon Cohen, it has built a reputation for its authentic voice, in-depth reporting, and visually compelling storytelling. The Fader champions new artists and cultural trends, distributing content across its digital platforms, iconic print magazine (now more limited), social media channels, and signature events like Fader Fort.
Serves as the central operational hub for editorial, creative development, digital production, marketing, sales, and overall business strategy for The Fader.
Modern office space designed to foster collaboration and creativity, situated in a vibrant neighborhood with close proximity to other media companies, cultural institutions, and talent.
A dynamic, fast-paced, and culturally immersive environment. The culture values innovation, authenticity, and a deep passion for music and emerging trends, encouraging creative expression and forward-thinking.
Its New York City location places The Fader at the epicenter of global music, fashion, and media, providing unparalleled access to artists, industry events, and cultural movements, which is crucial for its role as a trendsetter.
While its primary offices are in the US, The Fader commands a significant global audience through its digital platforms. It actively covers international artists and cultural trends, often featuring contributions from a worldwide network of writers and photographers. Its content resonates with a diverse, global youth audience, and its signature events, like Fader Fort, have occasionally been hosted in international locations, extending its physical brand presence.
71 West 23rd Street, Suite 1000
New York
NY
USA
Address: The Fader leverages the presence of its co-founding company, Cornerstone Agency, in Los Angeles (e.g., 8383 Wilshire Blvd, Beverly Hills, CA). Specific Fader team presence may be integrated within this setup.
To maintain a strong connection with the vibrant West Coast music scene, entertainment industry, and cultural influencers, facilitating content creation and brand partnerships.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The Fader' leadership includes:
The Fader has been backed by several prominent investors over the years, including:
As a privately held company, The Fader does not frequently publicize executive team changes. No major C-suite or President-level hires or exits have been widely reported in the last 12 months. Key leadership, including the Co-Founders/Co-CEOs, remains consistent.
Discover the tools The Fader uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Fader commonly utilizes email formats that combine employee names with their @thefader.com domain. The most prevalent patterns are [first]@thefader.com and [first].[last]@thefader.com.
[first]@thefader.com
Format
alex@thefader.com
Example
80%
Success rate
BroadwayWorld • February 28, 2024
The FADER confirmed that its acclaimed live music event, FADER FORT, would make its return to Austin, Texas, during the South by Southwest (SXSW) festival, showcasing a curated lineup of emerging and established artists....more
PR Newswire • August 22, 2023
The Fader and WAV Media, a live-streaming platform, announced a partnership to launch a new music discovery series. This collaboration aims to leverage live-streaming technology to showcase emerging artists to a global audience....more
The Fader • May 15, 2024
The FADER unveiled Sexyy Red as the cover star for its Summer 2024 issue (Issue 139), featuring an in-depth interview and photoshoot with the breakout St. Louis rapper....more
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