thebeatapp refers to the company that developed and operated the Beat ride-hailing application, originally launched as Taxibeat in Greece in 2011. The service rapidly expanded, becoming a significant player in urban transportation in several European and Latin American cities by connecting passengers with taxi drivers through a mobile app. In 2017, Beat was acquired by MyTaxi (owned by Daimler, now Mercedes-Benz Mobility), which later became part of the Free Now joint venture with BMW Group. While the Beat brand and its distinct operations were phased out in Latin America by late 2022 and rebranded to Free Now in Greece in 2023, thebeatapp's legacy is marked by its innovative approach to disrupting and improving the taxi industry in its active markets.
Served as the main center for thebeatapp's (Beat) strategic planning, technology development, engineering, and European market operations before its full integration into the Free Now group.
The Athens office was a modern tech workspace designed to foster collaboration and innovation, typical for a fast-growing technology company in the mobility sector.
Characterized by a dynamic, fast-paced, and innovative tech startup environment. There was a strong focus on agile development, customer-centric solutions, and engineering excellence to compete in the urban mobility landscape.
The Athens headquarters was crucial as the founding location of Taxibeat (later Beat). It spearheaded the company's initial technological advancements, business model development, and international expansion strategy.
Under its Beat brand, thebeatapp achieved a significant global footprint, primarily in Europe (Greece) and key metropolitan areas across Latin America, including Mexico, Peru, Colombia, Chile, and Argentina. It supported millions of rides by connecting passengers with drivers, offering diverse service tiers. This international presence was discontinued in Latin America in late 2022, and its Greek operations were absorbed into Free Now in 2023.
Sapfous 10 (as Beat, later Free Now Greece)
Marousi, Athens
Attica
Greece
Address: Formerly located in a central business district in Mexico City.
To manage and expand Beat's ride-hailing footprint across Mexico, offering competitive and safe transportation alternatives.
Address: Formerly situated in a key business area of Lima, such as San Isidro or Miraflores.
To establish and grow Beat's market share in Peru, navigating local competition and regulatory landscapes.
Address: Formerly operated from a business district in Bogotá.
To cater to the Colombian urban mobility demand, providing reliable ride-hailing solutions and growing the user base.
Address: Formerly located in a business hub within Santiago.
To compete in the Chilean market by offering an alternative ride-hailing service, focusing on safety and user experience.
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As of April 2025, thebeatapp' leadership includes:
thebeatapp has been backed by several prominent investors over the years, including:
Given that thebeatapp's Beat operations were discontinued in Latin America by the end of 2022 and rebranded in Greece to Free Now during 2023, there have been no specific 'Beat' or 'thebeatapp' branded executive hires or exits in the last 12 months. Leadership roles transitioned into the Free Now structure or were phased out with market exits prior to this period.
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Specific internal email format policies for thebeatapp's Beat operations were not publicly disclosed. However, technology companies commonly use standardized formats. Emails associated with Beat operations (e.g., @thebeat.app) are no longer actively used following the brand's integration into Free Now.
[first_initial][last]@thebeat.app
Format
jdoe@thebeat.app
Example
10%
Success rate
Free Now Greece Blog • April 5, 2023
Beat, the leading ride-hailing app in Greece, officially completed its rebranding to FREE NOW. This change aligns the Greek operations with FREE NOW’s international super app strategy, aiming to offer a broader range of mobility services under one brand....more
Reuters • November 9, 2022
Free Now, the joint venture of BMW and Mercedes-Benz, announced the discontinuation of its Beat ride-hailing app services in Latin America by the end of 2022. The decision was attributed to intense competition and challenging macroeconomic conditions....more
TechCrunch • October 26, 2022
Beat, owned by Free Now, confirmed it would cease operations in Mexico, Argentina, and Peru, effectively exiting the Latin American market. The shutdown was planned to be completed by the end of November 2022....more
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