thebeatapp
What Does thebeatapp Do?
thebeatapp refers to the company that developed and operated the Beat ride-hailing application, originally launched as Taxibeat in Greece in 2011. The service rapidly expanded, becoming a significant player in urban transportation in several European and Latin American cities by connecting passengers with taxi drivers through a mobile app. In 2017, Beat was acquired by MyTaxi (owned by Daimler, now Mercedes-Benz Mobility), which later became part of the Free Now joint venture with BMW Group. While the Beat brand and its distinct operations were phased out in Latin America by late 2022 and rebranded to Free Now in Greece in 2023, thebeatapp's legacy is marked by its innovative approach to disrupting and improving the taxi industry in its active markets.
Where Is thebeatapp's Headquarters?
HQ Function
Served as the main center for thebeatapp's (Beat) strategic planning, technology development, engineering, and European market operations before its full integration into the Free Now group.
Notable Features:
The Athens office was a modern tech workspace designed to foster collaboration and innovation, typical for a fast-growing technology company in the mobility sector.
Work Culture:
Characterized by a dynamic, fast-paced, and innovative tech startup environment. There was a strong focus on agile development, customer-centric solutions, and engineering excellence to compete in the urban mobility landscape.
HQ Significance:
The Athens headquarters was crucial as the founding location of Taxibeat (later Beat). It spearheaded the company's initial technological advancements, business model development, and international expansion strategy.
Values Reflected in HQ: The headquarters embodied values such as innovation, agility, customer focus, and a commitment to transforming urban transportation through technology.
Location:
Under its Beat brand, thebeatapp achieved a significant global footprint, primarily in Europe (Greece) and key metropolitan areas across Latin America, including Mexico, Peru, Colombia, Chile, and Argentina. It supported millions of rides by connecting passengers with drivers, offering diverse service tiers. This international presence was discontinued in Latin America in late 2022, and its Greek operations were absorbed into Free Now in 2023.
Street Address:
Sapfous 10 (as Beat, later Free Now Greece)
City:
Marousi, Athens
State/Province:
Attica
Country:
Greece
Where Else Does thebeatapp Operate Around the World?
Mexico City, Mexico
Address: Formerly located in a central business district in Mexico City.
To manage and expand Beat's ride-hailing footprint across Mexico, offering competitive and safe transportation alternatives.
Lima, Peru
Address: Formerly situated in a key business area of Lima, such as San Isidro or Miraflores.
To establish and grow Beat's market share in Peru, navigating local competition and regulatory landscapes.
Bogotá, Colombia
Address: Formerly operated from a business district in Bogotá.
To cater to the Colombian urban mobility demand, providing reliable ride-hailing solutions and growing the user base.
Santiago, Chile
Address: Formerly located in a business hub within Santiago.
To compete in the Chilean market by offering an alternative ride-hailing service, focusing on safety and user experience.
Buying Intent Signals for thebeatapp
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading thebeatapp? Meet the Executive Team
As of April 2025, thebeatapp' leadership includes:
Who's Investing in thebeatapp?
thebeatapp has been backed by several prominent investors over the years, including:
What Leadership Changes Has thebeatapp Seen Recently?
Given that thebeatapp's Beat operations were discontinued in Latin America by the end of 2022 and rebranded in Greece to Free Now during 2023, there have been no specific 'Beat' or 'thebeatapp' branded executive hires or exits in the last 12 months. Leadership roles transitioned into the Free Now structure or were phased out with market exits prior to this period.
What Technology (Tech Stack) Is Used bythebeatapp?
Discover the tools thebeatapp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
thebeatapp Email Formats and Examples
Specific internal email format policies for thebeatapp's Beat operations were not publicly disclosed. However, technology companies commonly use standardized formats. Emails associated with Beat operations (e.g., @thebeat.app) are no longer actively used following the brand's integration into Free Now.
[first_initial][last]@thebeat.app
Format
jdoe@thebeat.app
Example
10%
Success rate
What's the Latest News About thebeatapp?
Free Now Greece Blog • April 5, 2023
thebeatapp's Beat Service in Greece Rebrands to FREE NOW
Beat, the leading ride-hailing app in Greece, officially completed its rebranding to FREE NOW. This change aligns the Greek operations with FREE NOW’s international super app strategy, aiming to offer a broader range of mobility services under one brand....more
Reuters • November 9, 2022
thebeatapp's Beat Operations: Free Now to Shut Down Beat in Latin America
Free Now, the joint venture of BMW and Mercedes-Benz, announced the discontinuation of its Beat ride-hailing app services in Latin America by the end of 2022. The decision was attributed to intense competition and challenging macroeconomic conditions....more
TechCrunch • October 26, 2022
thebeatapp's Beat Service Exits Latin American Markets
Beat, owned by Free Now, confirmed it would cease operations in Mexico, Argentina, and Peru, effectively exiting the Latin American market. The shutdown was planned to be completed by the end of November 2022....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including thebeatapp, are just a search away.