What Does The Balance Money Do?

Total employees4000
HeadquartersNew York
Founded2016

The Balance Money is a prominent digital media brand dedicated to simplifying personal finance for its readers. As part of the Dotdash Meredith portfolio, it provides clear, practical advice, and expert insights on a wide array of financial topics, including budgeting, investing, credit, mortgages, and retirement planning. The platform aims to empower users to make informed financial decisions through comprehensive articles, guides, reviews, and tools, written by experienced finance professionals and journalists.

Where Is The Balance Money's Headquarters?

The Balance Money officeThe Balance Money officeThe Balance Money officeThe Balance Money office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Dotdash Meredith's operations, including editorial leadership for brands like The Balance Money, product development, technology, marketing, sales, and corporate functions.

Notable Features:

Located in a prominent downtown Manhattan skyscraper, offering modern office amenities and collaborative workspaces. The building itself, 28 Liberty Street (formerly One Chase Manhattan Plaza), is an architectural landmark.

Work Culture:

Reflects Dotdash Meredith's culture: fast-paced, data-driven, innovative, and focused on producing high-quality digital content. Emphasis on collaboration and agility.

HQ Significance:

Strategic location in New York City, a global center for finance, media, and technology, providing access to top talent and industry partnerships relevant to The Balance Money's financial content.

Values Reflected in HQ: The modern, open, and tech-enabled office space likely reflects Dotdash Meredith's values of innovation, collaboration, and efficiency in the digital media landscape.

Location:

While The Balance Money primarily targets a US audience with its financial advice, its content is accessible globally online, attracting readers from various countries seeking personal finance information. Dotdash Meredith, its parent company, operates with a global digital reach, serving content internationally. Functions supported globally include digital content distribution, advertising technology, and platform development that benefits all its brands.

Street Address:

28 Liberty Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does The Balance Money Operate Around the World?

Des Moines, IA/USA

Address: 1716 Locust Street, Des Moines, IA 50309

Leverages historical strength in publishing and centralized operations, contributing to the broader Dotdash Meredith network.

Chicago, IL/USA

Address: 130 E Randolph St, Suite 1950, Chicago, IL 60601

Key hub for Midwest advertising sales and market engagement, supporting Dotdash Meredith's national reach.

Birmingham, AL/USA

Address: 4100 Old Montgomery Hwy, Birmingham, AL 35209

Provides operational support and talent from the Southeastern US, contributing to diverse operational capabilities.

Buying Intent Signals for The Balance Money

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Balance Money? Meet the Executive Team

As of April 2025, The Balance Money' leadership includes:

Neil Vogel - CEO, Dotdash Meredith
Aja Ledbetter - SVP & GM, Finance, Dotdash Meredith
Lauren R. Levine - SVP, Editorial Director, Finance, Dotdash Meredith
Ariel Wengroff - Chief Content Officer, Dotdash Meredith

Who's Investing in The Balance Money?

The Balance Money has been backed by several prominent investors over the years, including:

IAC (InterActiveCorp) - Parent Company

What Leadership Changes Has The Balance Money Seen Recently?

Hire1
Exits0

Dotdash Meredith has focused on integrating and optimizing its leadership team. While specific executive changes directly impacting The Balance Money's immediate leadership are not always announced with high public visibility, strategic appointments and promotions occur within the broader organization to support digital growth.

New Appointments:

Megan Hollenback, Megan Hollenback promoted to SVP, Head of Agency Partnerships & Category Sales at Dotdash Meredith, a key role for advertiser relationships and revenue strategy.

What Technology (Tech Stack) Is Used byThe Balance Money?

Discover the tools The Balance Money uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Balance Money Email Formats and Examples

Emails from The Balance Money staff, as part of Dotdash Meredith, typically follow standard corporate email patterns used by Dotdash Meredith. Common formats often include the first name initial followed by the last name, or first name separated by a dot from the last name, at the company's domain, dotdashmdp.com.

flastname@dotdashmdp.com (e.g., jdoe@dotdashmdp.com) or firstname.lastname@dotdashmdp.com (e.g., jane.doe@dotdashmdp.com)

Format

jdoe@dotdashmdp.com

Example

75%

Success rate

What's the Latest News About The Balance Money?

IAC Investor Relations • May 8, 2024

IAC Reports Q1 2024 Results - Dotdash Meredith Digital Revenue Update

IAC released its first-quarter 2024 financial results, providing updates on its segments including Dotdash Meredith. The report discussed digital revenue performance and strategic priorities for its portfolio of brands like The Balance Money....more

Dotdash Meredith Press • May 23, 2024

Dotdash Meredith Honored with 35 Telly Awards, Showcasing Content Excellence

Dotdash Meredith received 35 awards at the 45th Annual Telly Awards, recognizing excellence in video and television across all screens. This achievement highlights the quality of content produced by its brands, including financial resources like The Balance Money....more

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