What Does The Baby Cubby Do?

Total employees18
HeadquartersAmerican Fork
Founded2013

The Baby Cubby is a US-based retailer focused on providing high-quality baby gear, nursery furniture, clothing, and other essentials for new and expecting parents. They emphasize a curated selection of trusted brands, product education, and a supportive shopping experience, both online and in their physical stores. Their mission is to make the journey of parenthood easier and more enjoyable by offering reliable products and helpful advice.

Where Is The Baby Cubby's Headquarters?

The Baby Cubby officeThe Baby Cubby officeThe Baby Cubby officeThe Baby Cubby office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary retail store, corporate office, customer service hub, and likely a key distribution point for online orders.

Notable Features:

The store is designed to be family-friendly, often featuring play areas for children and comfortable spaces for parents. They are known for their product demonstrations and knowledgeable staff. The American Fork location is their flagship store.

Work Culture:

The work culture at The Baby Cubby appears to be customer-centric, team-oriented, and supportive, reflecting its focus on helping families. Employees are often passionate about baby products and parenting.

HQ Significance:

This location is significant as it's their primary physical touchpoint for customers in the region, embodying the brand's commitment to quality and service. It also houses their core operational team.

Values Reflected in HQ: The headquarters reflects values of quality, community, family-friendliness, and customer service through its design, product offerings, and staff interactions.

Location:

The Baby Cubby primarily operates within the United States, with physical retail stores in Utah and Texas, and a significant e-commerce presence serving customers across the US. While they may offer international shipping for some products via their online store, their core operational and physical presence is U.S.-based. They do not have international offices or retail locations.

Street Address:

586 N 900 W

City:

American Fork

State/Province:

UT

Country:

USA

Where Else Does The Baby Cubby Operate Around the World?

Dallas, Texas, USA

Address: 5270 Belt Line Rd, Dallas, TX 75254 (Shops at Willow Bend area)

To cater to the growing market of young families in the North Texas region, providing a tangible shopping experience and strengthening brand recognition outside of Utah.

Buying Intent Signals for The Baby Cubby

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Baby Cubby? Meet the Executive Team

As of April 2025, The Baby Cubby' leadership includes:

Cameron Muir - Co-Founder & CEO
Jacquelyn Muir - Co-Founder & CCO (Chief Creative Officer)
Elena Benson - VP of Merchandising & Marketing (or similar senior role)

Who's Investing in The Baby Cubby?

The Baby Cubby has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped - The Baby Cubby was started by Cameron and Jacquelyn Muir and appears to be primarily self-funded or funded through private means rather than venture capital or public investment.

What Leadership Changes Has The Baby Cubby Seen Recently?

Hire0
Exits0

No specific public announcements regarding executive new hires or exits at The Baby Cubby have been identified in the last 12 months. As a privately held company, such changes are not always widely publicized.

What Technology (Tech Stack) Is Used byThe Baby Cubby?

Discover the tools The Baby Cubby uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Baby Cubby Email Formats and Examples

The Baby Cubby likely uses common email formats for their corporate communication. Based on standard practices for companies of this size, a likely format is using the first name or first initial and last name.

firstname@thebabycubby.com or firstinitiallastname@thebabycubby.com

Format

cameron@thebabycubby.com

Example

70%

Success rate

What's the Latest News About The Baby Cubby?

Utah Valley 360 • August 2, 2023

The Baby Cubby opens second location in American Fork

The Baby Cubby celebrated the grand opening of its new flagship store in American Fork, Utah. This expansion marks a significant growth step for the company, offering a larger retail space and enhanced shopping experience for families in Utah Valley....more

Community Impact • November 10, 2022

The Baby Cubby now open in Dallas

Utah-based retailer The Baby Cubby has opened its first Texas location in Dallas at 5270 Belt Line Road, Ste 130. The store offers a wide range of baby products, including strollers, car seats, clothing, and nursery furniture....more

PR Newswire • October 20, 2021

The Baby Cubby Announces Move to New Flagship Retail Location in American Fork, Utah

The Baby Cubby, a resource for parents and an online and brick-and-mortar retailer of baby goods, today announced its original Lindon, Utah, location will be moving to a new, larger retail space in American Fork, Utah, in the spring of 2022....more

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